Feasibility Study Data for the Milwaukee-Waukesha, WI Metro Area
What SBA's own loan files show about lending in the Milwaukee-Waukesha, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.
How big the Milwaukee-Waukesha record is
For Milwaukee-Waukesha, SBA's own files hold 3,857 loans over FY2017 to FY2026, worth $2.19 billion in gross dollars. Milwaukee-Waukesha sits against the full set of areas, on volume, number 37 of 928. The core of Milwaukee-Waukesha lending sits between $100,000 and $675,800, beside a median of $268,000; and the median sits at 1.29x the national median. Split by program, Milwaukee-Waukesha shows 3,262 loans in 7(a) against 595 under 504. Franchised units took 12.8% of the loans.
Milwaukee-Waukesha: classes and counties
Beyond that, across the classes we list for Milwaukee-Waukesha, full-service restaurant is largest with 196 loans, ahead of limited-service restaurant with 122 and child care center with 102. Also 2,767 loans in Milwaukee-Waukesha sit outside every class. By county, Milwaukee County, WI holds 1,753 loans, followed by Waukesha County, WI (1,441), Washington County, WI (363) and Ozaukee County, WI (300).
Milwaukee-Waukesha: institutions behind approvals
Holders named for Milwaukee-Waukesha stem from SBA's archived Milwaukee-Waukesha records of the 3,857 business loans in Milwaukee-Waukesha, whoever holds or held them; such records tie every entry yet say nothing of lender appetite. Notably, in the 7(a) program near Milwaukee County, WI, the largest holders are U.S. Bank, National Association at 359 loans and $64.3 million; next, The Huntington National Bank, holding 246 loans worth $99.9 million. Also, on 504 in Milwaukee-Waukesha, the list reads WBD, Inc. at 551 loans and $458.2 million; after it, Racine County Economic Development Corporation ($28.9 million across 35 loans). An applicant in Milwaukee-Waukesha may ask the Milwaukee-Waukesha lender U.S. Bank, National Association or other Milwaukee-Waukesha holders near Milwaukee County, WI what paperwork it requires, then write the Milwaukee-Waukesha study to meet that.
Milwaukee-Waukesha: loss floors and years
Looking at Milwaukee-Waukesha approvals from FY2017 to FY2024, not below 12.7% were cancelled after approval in Milwaukee-Waukesha, and that is a floor; the full Milwaukee-Waukesha figure is no lower. Further, among disbursed Milwaukee-Waukesha loans approved from FY2017 to FY2021, 2.8% are charged off so far, a second floor; 1.8% ended in charge-off inside the first five years, from a cohort of 1,768 loans. Year by year, Milwaukee-Waukesha topped out in FY2017 at 473 loans and $209.1 million, and bottomed out in FY2026 at 313 loans and $223.5 million.
Milwaukee-Waukesha: what a study tests
In Milwaukee-Waukesha, demand comes first: who works in Milwaukee County, WI, who travels in Waukesha County, WI, how that compares with the rest of Milwaukee-Waukesha, and how much room 196 full-service restaurant loans leave. Cost: $268,000 is the Milwaukee-Waukesha median and $100,000 to $675,800 the middle band, so a Milwaukee County, WI site should cost itself against this $268,000 benchmark. Then coverage: Milwaukee-Waukesha coverage withstands a slow year against the 12.7% floor for cancellation plus the 2.8% rate of charge-off. The Milwaukee-Waukesha appraisal must support the value financed. Milwaukee-Waukesha relies on the July 2023 map; a loan whose project county finds no place is absent from every area, Milwaukee-Waukesha too, and the totals keep loans outside the named classes.
SBA loans in the Milwaukee-Waukesha, WI Metro Area
| Loans approved, FY2017 to FY2026 | 3,857 |
|---|---|
| Gross dollars approved | $2.19 billion |
| Median loan | $268,000 |
| Middle half of loans, from | $100,000 |
| Middle half of loans, to | $675,800 |
| SBA 7(a) loans | 3,262 |
| SBA 504 loans | 595 |
| Franchise share of loans | 12.8% |
| Rank among metro and micro areas by loans | 37 of 928 |
| Median loan against the national median | 1.29x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 12.7% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 13.8% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 2.8% |
| Charged off within five years of approval | 1.8% |
| Loans in that cohort | 1,768 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Milwaukee-Waukesha, WI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 473 | $209.1 million |
| FY2018 | 407 | $192.6 million |
| FY2019 | 384 | $200.9 million |
| FY2020 | 345 | $190.6 million |
| FY2021 | 452 | $296.8 million |
| FY2022 | 315 | $209.7 million |
| FY2023 | 349 | $212.4 million |
| FY2024 | 402 | $224.9 million |
| FY2025 | 417 | $226.5 million |
| FY2026 | 313 | $223.5 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 2,767 |
| Full-service restaurant | 196 |
| Limited-service restaurant | 122 |
| Child care center | 102 |
| Gas station and truck stop | 72 |
| Automotive mechanical repair (car and truck) | 72 |
| Fitness center | 71 |
| Beauty salon | 66 |
| Assisted living (without nursing care) | 45 |
| Liquor store | 36 |
| Dental office | 34 |
| Coffee shop and snack bar | 34 |
| Grocery store | 32 |
| Hotel and motel | 31 |
| Beverage manufacturing (breweries, wineries, distilleries) | 29 |
| Self storage | 24 |
| Veterinary clinic | 22 |
| Medical office (physicians) | 20 |
| Car wash | 16 |
| Caterers (includes banquet halls with catering staff) | 15 |
| Rehabilitation and therapy clinic | 11 |
| Nonresidential lessor (flex, office and retail investor buildings) | 9 |
| Skilled nursing | 7 |
| Behavioral health and addiction treatment | 7 |
| Data center | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 551 | $458.2 million |
| Racine County Economic Development Corporation | 35 | $28.9 million |
| Lender | Loans | Dollars |
|---|---|---|
| U.S. Bank, National Association | 359 | $64.3 million |
| The Huntington National Bank | 246 | $99.9 million |
| Bank Five Nine | 236 | $106.8 million |
| Waukesha State Bank | 227 | $133.4 million |
| Byline Bank | 215 | $246.2 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Milwaukee County, WI | 1,753 |
| Waukesha County, WI | 1,441 |
| Washington County, WI | 363 |
| Ozaukee County, WI | 300 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-33340.
Related feasibility study pages
- Wisconsin feasibility study company
- Feasibility Study Data by Metro Area
- SBA feasibility study company
- Feasibility Study Data for the Madison, WI Metro Area
- Feasibility Study Data for the Green Bay, WI Metro Area
- Feasibility Study Data for the Appleton, WI Metro Area
- Feasibility Study Data for the Racine-Mount Pleasant, WI Metro Area
- Feasibility Study Data for the Eau Claire, WI Metro Area
- Feasibility Study Data for the La Crosse-Onalaska, WI-MN Metro Area
- Feasibility Study Data for the Sheboygan, WI Metro Area
- Feasibility Study Data for the Kenosha, WI Metro Area
Feasibility study data by asset class in the Milwaukee-Waukesha, WI Metro Area
- Full-service restaurant
- Limited-service restaurant
- Child care center
- Gas station and truck stop
- Automotive mechanical repair (car and truck)
- Fitness center
- Beauty salon
- Assisted living (without nursing care)
- Liquor store
- Dental office
- Coffee shop and snack bar
- Grocery store
- Hotel and motel
- Beverage manufacturing (breweries, wineries, distilleries)
Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Milwaukee-Waukesha, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
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