Feasibility Study Data for the Green Bay, WI Metro Area

Green Bay lending and its 504 lender

Green Bay, WI shows 728 loans and $391.0 million approved over FY2017 to FY2026; it takes position 131 of 928 metro and micro areas. Its sizes are middling to firm: the median loan, $250,000, comes to 1.20x the national figure, and the heart of the distribution runs from $100,000 to $603,000. Franchise brands appear in 13.3% of loans. The tracked classes are led by full-service restaurant with 38 loans, then limited-service restaurant with 25 and gas station and truck stop with 19. Beverage manufacturing reaches 14 loans, level with automotive mechanical repair and just short of hotel and motel at 15. Another 515 loans fall in no tracked class.

Brown County, WI is the core, with 630 loans, followed by Oconto County, WI with 66 and Kewaunee County, WI with 32. The 625 loans under 7(a) are joined by 103 under 504, and that real estate side leans on a single institution: WBD, Inc. holds 88 loans worth $87.5 million, with Racine County Economic Development Corporation next at 15. A project that needs 504 financing here will meet a narrow field of lenders.

Who SBA shows as holder

SBA's files list the institution holding, or that once held, each loan. The names mark where loans sit; they say nothing regarding how a bank treats an application. For 7(a), Nicolet National Bank holds 86 loans worth $35.9 million and Bank First, N.A. 83 worth $48.0 million. The Huntington National Bank holds 58, Associated Bank National Association 45 and Fortifi Bank 32 worth $8.0 million. A borrower could use the list to learn which banks hold loans nearby.

Looking at what was approved through FY2024, cancellations account for 9.5% at least; folding in undisbursed loans lifts the figure to 10.3%. Across 340 funded loans, charge-offs total 3.2% so far. Loan Analytics leaves out the Green Bay five-year charge-off rate, as under 30 loans fall in that cohort; read the blank as neither a figure nor a zero. Approvals dipped to 50 loans in FY2020, jumped to 99 loans and $71.9 million in FY2021, and settled near 75 in FY2025.

What the Green Bay study must prove

A study should test demand in Brown County against existing supply, especially for uses that already crowd the restaurant and brewing lists, and should show whether the project's cost fits mid-sized loans. If real estate is involved, it should consider that 504 activity runs through a narrow field. Debt service coverage must hold at the loss floors above. Appraisal support for value is the last test, and the 2023 delineation decides which counties count. Nothing here can promise approval to a borrower or a lender.