Quick Service Restaurant Feasibility Study in the Green Bay, WI Metro Area

Quick-service restaurants in the Green Bay area

Green Bay, WI carries 25 loans where the borrower is a limited-service restaurant, FY2017 through FY2026, adding to $11.6 million. Inside the metro the class takes second place among 39, and a count of loans across areas has the metro standing at 132 of 779. A location quotient of 1.03x puts the class near its national weight. The $340,000 median is 1.09x the national figure, and the central half is narrow, from $300,000 to $529,000, so loans here cluster in a tight band instead of ranging from tiny to large. The median and the middle half are given as plain figures, without further label.

Heavily branded

Brand affiliation reaches 72.0% of the loans, so franchise agreements are central to the credit. Program counts are not printed, since one of the two programs is too thin, and no lender reaches five loans, so no holder is named. FY2021 prints 8 loans and $3.8 million. FY2026 is complete and shows 0 loans and $0. Years beyond those two are too thin to print, which is different from zero; no trend line is drawn, and none should be inferred from two points.

The outcome rates

Outcome rates are not part of Green Bay's page: its FY2017 to FY2021 loans are fewer than the 30 Loan Analytics requires.

What a Green Bay study must test

Since 72.0% of loans are branded, the study should start with the franchise agreement's royalty, advertising fund and required remodels against the term of the loan. A central half that begins at $300,000 shows that few projects are tiny, so it should state what the money buys: equipment, improvements, or a building. The study then builds transactions per day from counts at the site, tests the drive-through, the check average, labor and the cost of the space itself, and shows debt service coverage through a slow first season. A loan above $529,000 needs a reason, such as land or construction, and the study should state it plainly so a lender can compare the request with the narrow band that most loans here occupy. Loans reach the metro through the project county.