Feasibility Study Data for the Sheboygan, WI Metro Area

What SBA's own loan files show about lending in the Sheboygan, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Sheboygan in the SBA loan record

Sheboygan, WI is a metropolitan area, and its 371 SBA approvals in FY2017 to FY2026 carried $200.2 million in gross dollars. Sheboygan differs most on loan size: a $310,000 median, 1.49x of the national median, and Sheboygan's gap clears our margin. Sheboygan borrowers cancel at a rate that, across 371 loans, sits outside our margin. Sheboygan differs from the national floor. Sheboygan counts as a mid-table area, ranked 201 of 928 by loans. In Sheboygan, WI, every asset class is pooled for Sheboygan. That view of Sheboygan is missing from WI and national tables.

$118,500 to $631,000 spans the middle half of Sheboygan loans, and $310,000 is the median. Sheboygan sits well above the national level: its 1.49x ratio to the national median means Sheboygan requests sized nationally may look small. Sheboygan: 7(a) leads the mix, with 324 7(a) loans against 47 under 504. Sheboygan franchise loans reach 8.4%, so brand standards often shape a Sheboygan request there.

Classes, counties and lenders

Sheboygan tracked classes among 371 loans, by loan count: full-service restaurant: 21; automotive mechanical repair: 13; hotel and motel: 12; gas station and truck stop: 10. 255 Sheboygan loans sit outside the tracked classes, so Sheboygan operating businesses show up in these totals. Sheboygan's top counties by loans: 371 loans in Sheboygan County, WI. Oostburg State Bank ($32.1 million, 74 loans); Bank First, N.A. ($27.0 million, 51 loans); Summit CU ($24.5 million, 45 loans) lead 7(a) lending in Sheboygan. Sheboygan 504 list: WBD, Inc. ($30.0 million, 37 loans); Racine County Economic Development Corporation ($10.4 million, 10 loans). Sheboygan lender figures, Oostburg State Bank's 74 loans included, are an SBA record of Sheboygan loans held or once held; no Sheboygan lender is judged by them.

Sheboygan approvals peaked in FY2021 at 61 loans and $36.0 million, bottomed at 23 in FY2018, and ended FY2026 at 39, higher than the 33 of FY2017. Sheboygan cancellations stand at 5.4%, a floor, for Sheboygan approvals in FY2017 to FY2024; Sheboygan's ceiling is withheld, never zero in Sheboygan. Of 371 Sheboygan loans, too few were disbursed for a charge-off floor; Sheboygan withholds it, and a withheld figure is not zero. Sheboygan faces a geography limit: Sheboygan, WI uses the July 2023 definition; 371 loans are matched by county, and unplaceable Sheboygan loans are omitted, so Sheboygan counts and rates are floors.

Sheboygan: the study questions

Any Sheboygan study defines its Sheboygan trade area first, since lending in Sheboygan County, WI differs from lending across Sheboygan, WI. If a Sheboygan concept resembles full-service restaurant, Sheboygan offers size and lender precedent; other Sheboygan concepts must rest on their own Sheboygan evidence. Sheboygan quotes should price construction and equipment. Then Sheboygan debt service coverage is tested at $310,000, and again at $631,000. Sheboygan is metropolitan; a Sheboygan appraisal belongs in one submarket, not behind Sheboygan averages. Nothing printed for Sheboygan predicts approval; each Sheboygan lender still reviews a study.

SBA loans in the Sheboygan, WI Metro Area

Loans approved, FY2017 to FY2026371
Gross dollars approved$200.2 million
Median loan$310,000
Middle half of loans, from$118,500
Middle half of loans, to$631,000
SBA 7(a) loans324
SBA 504 loans47
Franchise share of loans8.4%
Rank among metro and micro areas by loans201 of 928
Median loan against the national median1.49x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)5.4%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Sheboygan, WI Metro Area, by fiscal year

020406080FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 33Loans, FY2018: 23Loans, FY2019: 30Loans, FY2020: 42Loans, FY2021: 61Loans, FY2022: 37Loans, FY2023: 38Loans, FY2024: 31Loans, FY2025: 37Loans, FY2026: 39
Fiscal yearLoansDollars
FY201733$12.6 million
FY201823$12.6 million
FY201930$13.8 million
FY202042$33.8 million
FY202161$36.0 million
FY202237$18.1 million
FY202338$15.5 million
FY202431$13.4 million
FY202537$21.4 million
FY202639$22.9 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes255
Full-service restaurant21
Automotive mechanical repair (car and truck)13
Hotel and motel12
Gas station and truck stop10
Beverage manufacturing (breweries, wineries, distilleries)10
Limited-service restaurant8
Self storage6
Assisted living (without nursing care)6
Dental office5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.37$30.0 million
Racine County Economic Development Corporation10$10.4 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Oostburg State Bank74$32.1 million
Bank First, N.A.51$27.0 million
Summit CU45$24.5 million
Cleveland State Bank31$10.0 million
Hiawatha National Bank16$5.7 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Sheboygan County, WI371

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-43100.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Sheboygan, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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