Feasibility Study Data for the Sheboygan, WI Metro Area
What SBA's own loan files show about lending in the Sheboygan, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Sheboygan in the SBA loan record
Sheboygan, WI is a metropolitan area, and its 371 SBA approvals in FY2017 to FY2026 carried $200.2 million in gross dollars. Sheboygan differs most on loan size: a $310,000 median, 1.49x of the national median, and Sheboygan's gap clears our margin. Sheboygan borrowers cancel at a rate that, across 371 loans, sits outside our margin. Sheboygan differs from the national floor. Sheboygan counts as a mid-table area, ranked 201 of 928 by loans. In Sheboygan, WI, every asset class is pooled for Sheboygan. That view of Sheboygan is missing from WI and national tables.
$118,500 to $631,000 spans the middle half of Sheboygan loans, and $310,000 is the median. Sheboygan sits well above the national level: its 1.49x ratio to the national median means Sheboygan requests sized nationally may look small. Sheboygan: 7(a) leads the mix, with 324 7(a) loans against 47 under 504. Sheboygan franchise loans reach 8.4%, so brand standards often shape a Sheboygan request there.
Classes, counties and lenders
Sheboygan tracked classes among 371 loans, by loan count: full-service restaurant: 21; automotive mechanical repair: 13; hotel and motel: 12; gas station and truck stop: 10. 255 Sheboygan loans sit outside the tracked classes, so Sheboygan operating businesses show up in these totals. Sheboygan's top counties by loans: 371 loans in Sheboygan County, WI. Oostburg State Bank ($32.1 million, 74 loans); Bank First, N.A. ($27.0 million, 51 loans); Summit CU ($24.5 million, 45 loans) lead 7(a) lending in Sheboygan. Sheboygan 504 list: WBD, Inc. ($30.0 million, 37 loans); Racine County Economic Development Corporation ($10.4 million, 10 loans). Sheboygan lender figures, Oostburg State Bank's 74 loans included, are an SBA record of Sheboygan loans held or once held; no Sheboygan lender is judged by them.
Sheboygan approvals peaked in FY2021 at 61 loans and $36.0 million, bottomed at 23 in FY2018, and ended FY2026 at 39, higher than the 33 of FY2017. Sheboygan cancellations stand at 5.4%, a floor, for Sheboygan approvals in FY2017 to FY2024; Sheboygan's ceiling is withheld, never zero in Sheboygan. Of 371 Sheboygan loans, too few were disbursed for a charge-off floor; Sheboygan withholds it, and a withheld figure is not zero. Sheboygan faces a geography limit: Sheboygan, WI uses the July 2023 definition; 371 loans are matched by county, and unplaceable Sheboygan loans are omitted, so Sheboygan counts and rates are floors.
Sheboygan: the study questions
Any Sheboygan study defines its Sheboygan trade area first, since lending in Sheboygan County, WI differs from lending across Sheboygan, WI. If a Sheboygan concept resembles full-service restaurant, Sheboygan offers size and lender precedent; other Sheboygan concepts must rest on their own Sheboygan evidence. Sheboygan quotes should price construction and equipment. Then Sheboygan debt service coverage is tested at $310,000, and again at $631,000. Sheboygan is metropolitan; a Sheboygan appraisal belongs in one submarket, not behind Sheboygan averages. Nothing printed for Sheboygan predicts approval; each Sheboygan lender still reviews a study.
SBA loans in the Sheboygan, WI Metro Area
| Loans approved, FY2017 to FY2026 | 371 |
|---|---|
| Gross dollars approved | $200.2 million |
| Median loan | $310,000 |
| Middle half of loans, from | $118,500 |
| Middle half of loans, to | $631,000 |
| SBA 7(a) loans | 324 |
| SBA 504 loans | 47 |
| Franchise share of loans | 8.4% |
| Rank among metro and micro areas by loans | 201 of 928 |
| Median loan against the national median | 1.49x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 5.4% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Sheboygan, WI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 33 | $12.6 million |
| FY2018 | 23 | $12.6 million |
| FY2019 | 30 | $13.8 million |
| FY2020 | 42 | $33.8 million |
| FY2021 | 61 | $36.0 million |
| FY2022 | 37 | $18.1 million |
| FY2023 | 38 | $15.5 million |
| FY2024 | 31 | $13.4 million |
| FY2025 | 37 | $21.4 million |
| FY2026 | 39 | $22.9 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 255 |
| Full-service restaurant | 21 |
| Automotive mechanical repair (car and truck) | 13 |
| Hotel and motel | 12 |
| Gas station and truck stop | 10 |
| Beverage manufacturing (breweries, wineries, distilleries) | 10 |
| Limited-service restaurant | 8 |
| Self storage | 6 |
| Assisted living (without nursing care) | 6 |
| Dental office | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 37 | $30.0 million |
| Racine County Economic Development Corporation | 10 | $10.4 million |
| Lender | Loans | Dollars |
|---|---|---|
| Oostburg State Bank | 74 | $32.1 million |
| Bank First, N.A. | 51 | $27.0 million |
| Summit CU | 45 | $24.5 million |
| Cleveland State Bank | 31 | $10.0 million |
| Hiawatha National Bank | 16 | $5.7 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Sheboygan County, WI | 371 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-43100.
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