Feasibility Study Data for the Madison, WI Metro Area

Madison, WI: volume and loan size, median $234,000

Madison stands 63 of 928 by loans, drawing 1,680 SBA approvals over FY2017 to FY2026, $930.4 million gross. In Madison, $234,000 is the median loan, 1.13x the national median. Half of Madison loans sit between $75,000 and $596,250, larger tickets than the national norm in Madison. Lenders working Madison see tickets from $75,000 to $596,250 most often. A Madison study should place its project inside that $75,000 to $596,250 range in Madison.

In Madison, SBA 7(a) carries 1,376 loans and SBA 504 carries 304. In Madison, franchise brands account for 12.4% of the loans. In Madison, leading classes: full-service restaurant with 68, limited-service restaurant with 68 and child care center with 61. Another 1,148 approvals fall in no named class, so Madison totals 1,680 loans, more than its classes combined. In Madison, the counties carrying most volume are Dane County, WI with 1,454, Columbia County, WI with 159 and Green County, WI with 42 in Madison.

Madison: holders of SBA loans in Madison, WI

In Madison, holder lists use SBA's listing of loans each institution carries or carried, as current holder, and claim nothing about requirements. Madison holders should be read that way in Madison. Heading the Madison SBA 7(a) list: Summit CU with 294 loans worth $40.8 million; Lake Ridge Bank with 163 loans worth $49.6 million; U.S. Bank in Madison, National Association with 73 loans worth $13.5 million. The Madison SBA 504 side shows WBD, Inc. with 287 loans worth $331.8 million. The first holder in Madison sets the pace. Even so, a Madison borrower may take a study elsewhere in Madison.

Among Madison approvals of FY2017 to FY2024, 10.3% were cancelled after approval, a floor. A Madison ceiling, counting undisbursed loans as cancelled, is 11.2%. The cohort of 822 Madison loans disbursed FY2017 to FY2021 shows 3.6% charged off to date, a floor, and 3.0% within five years. Madison trend: the busiest year is FY2017, at 212 loans. Placement in Madison hinges upon a project's county, from the file against the July 2023 delineation, so a loan whose county is blank sits in none of the areas. The 1,680 loans in Madison, WI include those that fall in no named class in Madison.

Madison: what a project study must test, per Madison, WI

Start with demand in Madison. Measure the trade area around the exact address in Madison, not the metropolitan area in Madison, and keep the forecast cautious in Madison. Cost needs care in Madison. Lenders fund a $234,000 median here, yet rebuild the budget from quotes, and contingency kept apart in Madison. Finally, Madison debt service coverage. Calculate coverage at the loan size then in a stress case, naming the cushion left in Madison. The value view meets a Madison appraisal, so the study's value logic should be verifiable in Madison. In Madison, 1,680 loans spread over many neighbourhoods, and a Madison study must say which it targets in Madison. With the median at 1.13x the national level, a smaller Madison project may look unusual in Madison. The study should explain its sizing for Madison against $234,000.