Feasibility Study Data for the Appleton, WI Metro Area
What SBA's own loan files show about lending in the Appleton, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Appleton: volume, rank and loan size
Appleton drew 613 SBA approvals across FY2017 to FY2026, worth $308.9 million gross. Its loan-count rank is 150 of 928; Appleton is one of those areas. Half the Appleton loans are $220,500 or smaller. Middle half in Appleton: $75,000 to $561,000. 1.06x is the Appleton median set beside the national one. By program, Appleton has 527 7(a) loans and 86 504 loans. 13.7% of the loans in Appleton carry a franchise brand. Appleton dollars add to $308.9 million.
Appleton: classes and counties
Appleton class leaders by loans: full-service restaurant (27), fitness center (19), and dental office (17). Fourth in Appleton is coffee shop and snack bar, with 16 loans. 453 Appleton loans sit in no tracked class. Most Appleton credit is general business lending. SBA assigns Appleton loans mostly to Outagamie County, WI (555) and Calumet County, WI (58).
Appleton: the lender side
Appleton holders are not always Appleton originators. Appleton 7(a) holders include American National Bank-Fox Cities with 69 loans ($16.1 million) and Bank First, N.A. with 34 loans ($14.1 million). Appleton lists, for 504, WBD, Inc. (77 loans, $58.5 million). For a Appleton borrower, these rows give background only. No Appleton row states a holder's terms.
Appleton: cancellations and charge-offs
Appleton cancellation, FY2017 to FY2024 approvals: 8.1%. It is a floor for Appleton. The Appleton ceiling is 9.2%, counting undisbursed loans as cancelled. Of 330 Appleton loans disbursed FY2017 to FY2021, 1.8% are charged off to date, a floor. Appleton withholds a five-year rate: Appleton loans are too few. Treat Appleton rates as floors. Later events lift them, Appleton included. County names place the Appleton loans. For Appleton, the July 2023 list governs. Appleton omits loans with no county match. Appleton totals count loans outside the tracked classes.
Appleton: what a study has to test
The Appleton trend peaks in FY2018 with 95 loans ($40.4 million) and bottoms in FY2026 with 39 ($15.7 million). The first year, FY2017, shows 65 loans and $19.5 million for Appleton. The latest year, FY2026, shows 39 loans and $15.7 million for Appleton. A Appleton study weighs local demand against Outagamie County, WI competitors, not national patterns. The Appleton budget is priced against a $220,500 median. Appleton sits at 1.06x nationally; site, build and equipment all count. Coverage for Appleton is run on weaker income. Appleton floors shape that downside. Appleton value is tested against cost by appraisal. Appleton comparables decide how. Sponsor equity and reserves in Appleton are shown beside Outagamie County, WI costs. Beside Outagamie County, WI findings, the Appleton study lists what it could not test.
SBA loans in the Appleton, WI Metro Area
| Loans approved, FY2017 to FY2026 | 613 |
|---|---|
| Gross dollars approved | $308.9 million |
| Median loan | $220,500 |
| Middle half of loans, from | $75,000 |
| Middle half of loans, to | $561,000 |
| SBA 7(a) loans | 527 |
| SBA 504 loans | 86 |
| Franchise share of loans | 13.7% |
| Rank among metro and micro areas by loans | 150 of 928 |
| Median loan against the national median | 1.06x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 8.1% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 9.2% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 1.8% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 330 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Appleton, WI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 65 | $19.5 million |
| FY2018 | 95 | $40.4 million |
| FY2019 | 48 | $22.7 million |
| FY2020 | 59 | $26.9 million |
| FY2021 | 91 | $55.8 million |
| FY2022 | 65 | $36.8 million |
| FY2023 | 53 | $30.4 million |
| FY2024 | 45 | $24.9 million |
| FY2025 | 53 | $35.9 million |
| FY2026 | 39 | $15.7 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 453 |
| Full-service restaurant | 27 |
| Fitness center | 19 |
| Dental office | 17 |
| Coffee shop and snack bar | 16 |
| Child care center | 13 |
| Beauty salon | 11 |
| Automotive mechanical repair (car and truck) | 10 |
| Gas station and truck stop | 8 |
| Limited-service restaurant | 7 |
| Medical office (physicians) | 6 |
| Beverage manufacturing (breweries, wineries, distilleries) | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 77 | $58.5 million |
| Lender | Loans | Dollars |
|---|---|---|
| American National Bank-Fox Cities | 69 | $16.1 million |
| Nicolet National Bank | 56 | $33.4 million |
| The Huntington National Bank | 53 | $12.4 million |
| Bank First, N.A. | 34 | $14.1 million |
| U.S. Bank, National Association | 28 | $2.3 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Outagamie County, WI | 555 |
| Calumet County, WI | 58 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-11540.
Related feasibility study pages
- Wisconsin feasibility studies for SBA and USDA loans
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
- Feasibility Study Data for the Milwaukee-Waukesha, WI Metro Area
- Feasibility Study Data for the Madison, WI Metro Area
- Feasibility Study Data for the Green Bay, WI Metro Area
- Feasibility Study Data for the Racine-Mount Pleasant, WI Metro Area
- Feasibility Study Data for the Eau Claire, WI Metro Area
- Feasibility Study Data for the La Crosse-Onalaska, WI-MN Metro Area
- Feasibility Study Data for the Sheboygan, WI Metro Area
- Feasibility Study Data for the Kenosha, WI Metro Area
Feasibility study data by asset class in the Appleton, WI Metro Area
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