Feasibility Study Data for the Appleton, WI Metro Area

What SBA's own loan files show about lending in the Appleton, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Appleton: volume, rank and loan size

Appleton drew 613 SBA approvals across FY2017 to FY2026, worth $308.9 million gross. Its loan-count rank is 150 of 928; Appleton is one of those areas. Half the Appleton loans are $220,500 or smaller. Middle half in Appleton: $75,000 to $561,000. 1.06x is the Appleton median set beside the national one. By program, Appleton has 527 7(a) loans and 86 504 loans. 13.7% of the loans in Appleton carry a franchise brand. Appleton dollars add to $308.9 million.

Appleton: classes and counties

Appleton class leaders by loans: full-service restaurant (27), fitness center (19), and dental office (17). Fourth in Appleton is coffee shop and snack bar, with 16 loans. 453 Appleton loans sit in no tracked class. Most Appleton credit is general business lending. SBA assigns Appleton loans mostly to Outagamie County, WI (555) and Calumet County, WI (58).

Appleton: the lender side

Appleton holders are not always Appleton originators. Appleton 7(a) holders include American National Bank-Fox Cities with 69 loans ($16.1 million) and Bank First, N.A. with 34 loans ($14.1 million). Appleton lists, for 504, WBD, Inc. (77 loans, $58.5 million). For a Appleton borrower, these rows give background only. No Appleton row states a holder's terms.

Appleton: cancellations and charge-offs

Appleton cancellation, FY2017 to FY2024 approvals: 8.1%. It is a floor for Appleton. The Appleton ceiling is 9.2%, counting undisbursed loans as cancelled. Of 330 Appleton loans disbursed FY2017 to FY2021, 1.8% are charged off to date, a floor. Appleton withholds a five-year rate: Appleton loans are too few. Treat Appleton rates as floors. Later events lift them, Appleton included. County names place the Appleton loans. For Appleton, the July 2023 list governs. Appleton omits loans with no county match. Appleton totals count loans outside the tracked classes.

Appleton: what a study has to test

The Appleton trend peaks in FY2018 with 95 loans ($40.4 million) and bottoms in FY2026 with 39 ($15.7 million). The first year, FY2017, shows 65 loans and $19.5 million for Appleton. The latest year, FY2026, shows 39 loans and $15.7 million for Appleton. A Appleton study weighs local demand against Outagamie County, WI competitors, not national patterns. The Appleton budget is priced against a $220,500 median. Appleton sits at 1.06x nationally; site, build and equipment all count. Coverage for Appleton is run on weaker income. Appleton floors shape that downside. Appleton value is tested against cost by appraisal. Appleton comparables decide how. Sponsor equity and reserves in Appleton are shown beside Outagamie County, WI costs. Beside Outagamie County, WI findings, the Appleton study lists what it could not test.

SBA loans in the Appleton, WI Metro Area

Loans approved, FY2017 to FY2026613
Gross dollars approved$308.9 million
Median loan$220,500
Middle half of loans, from$75,000
Middle half of loans, to$561,000
SBA 7(a) loans527
SBA 504 loans86
Franchise share of loans13.7%
Rank among metro and micro areas by loans150 of 928
Median loan against the national median1.06x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)8.1%
The same, counting loans still undisbursed as cancelled (a ceiling)9.2%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)1.8%
Charged off within five years of approvalwithheld
Loans in that cohort330

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Appleton, WI Metro Area, by fiscal year

020406080100FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 65Loans, FY2018: 95Loans, FY2019: 48Loans, FY2020: 59Loans, FY2021: 91Loans, FY2022: 65Loans, FY2023: 53Loans, FY2024: 45Loans, FY2025: 53Loans, FY2026: 39
Fiscal yearLoansDollars
FY201765$19.5 million
FY201895$40.4 million
FY201948$22.7 million
FY202059$26.9 million
FY202191$55.8 million
FY202265$36.8 million
FY202353$30.4 million
FY202445$24.9 million
FY202553$35.9 million
FY202639$15.7 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes453
Full-service restaurant27
Fitness center19
Dental office17
Coffee shop and snack bar16
Child care center13
Beauty salon11
Automotive mechanical repair (car and truck)10
Gas station and truck stop8
Limited-service restaurant7
Medical office (physicians)6
Beverage manufacturing (breweries, wineries, distilleries)5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.77$58.5 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
American National Bank-Fox Cities69$16.1 million
Nicolet National Bank56$33.4 million
The Huntington National Bank53$12.4 million
Bank First, N.A.34$14.1 million
U.S. Bank, National Association28$2.3 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Outagamie County, WI555
Calumet County, WI58

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-11540.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Appleton, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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