Feasibility Study Data for the La Crosse-Onalaska, WI-MN Metro Area
What SBA's own loan files show about lending in the La Crosse-Onalaska, WI-MN Metro Area, every asset class together, and what a feasibility study for a project there has to test.
La Crosse-Onalaska: volume, rank and ticket size across La Crosse-Onalaska, WI-MN
The agency approved 392 SBA loans across the La Crosse-Onalaska, WI-MN metro area over FY2017 to FY2026, carrying $208.6 million across every asset class. La Crosse-Onalaska holds rank 194 of 928 against every other statistical area, La Crosse-Onalaska among them. Loan size centers on $215,500; the middle half of approvals run from $75,000 to $593,250. Loan size here is 1.04x of the national median, so size shows no local departure from the norm.
La Crosse-Onalaska borrowers, programs and holders in La Crosse-Onalaska, WI-MN
The metro area shows 324 loans under 7(a), against 68 under 504. La Crosse-Onalaska is a 7(a) market first. In La Crosse-Onalaska, the franchise share of La Crosse-Onalaska loans is 7.9%. 55 loans worth $12.2 million put Citizens State Bank of La Crosse first among 7(a) holders; next is Park Bank National Association, 36 loans for $8.8 million. Third on the list is CCFBank National Association, 30 loans; State Bank Financial has 30. For 504, the top name is WBD, Inc., holding 63 loans worth $54.9 million. These are SBA's records of La Crosse-Onalaska loans held or once held. A line for Citizens State Bank of La Crosse appears because SBA lists it as current La Crosse-Onalaska holder; that says nothing about how Park Bank National Association underwrites.
La Crosse-Onalaska, WI-MN: where La Crosse-Onalaska loans sit by class and county
In La Crosse-Onalaska, most of the total is outside the covered classes: 257 loans that carry codes outside the La Crosse-Onalaska table. The La Crosse-Onalaska class rows therefore describe a minority of La Crosse-Onalaska lending. The La Crosse-Onalaska class table opens with full-service restaurant, 22 La Crosse-Onalaska loans, then La Crosse-Onalaska automotive mechanical repair (car and truck) with 15, and fitness center at 15. Further down sit limited-service restaurant, 13 loans and dental office at 11. By county, La Crosse County, WI accounts for 336 loans and then Vernon County, WI at 39 and Houston County, MN with 17. Demand differs between these counties, so the La Crosse-Onalaska figure hides some spread.
La Crosse-Onalaska, WI-MN: reading the outcome floors for La Crosse-Onalaska
Of FY2017 to FY2024 approvals in La Crosse-Onalaska, no fewer than 4.6% were cancelled before the loan closed out; no ceiling is published beside the 4.6% floor, since that La Crosse-Onalaska figure is withheld at the source. The FY2017 to FY2021 cohort of 202 disbursed La Crosse-Onalaska loans shows La Crosse-Onalaska charge-offs to date of at least 4.0%. The five-year La Crosse-Onalaska rate is withheld because the La Crosse-Onalaska cohort is below 30 loans, which is why no La Crosse-Onalaska figure appears. Seasoning continues, which keeps these rates as minimums, and can only rise. FY2017 was the high point: 51 loans worth $14.5 million, and the quietest La Crosse-Onalaska year before FY2026 was FY2018, at 33 loans and $9.8 million. A loan joins the La Crosse-Onalaska, WI-MN figures through its project county, as with La Crosse County, WI or Vernon County, WI, the 2023 La Crosse-Onalaska delineation of statistical areas draws the line, while any county the La Crosse-Onalaska name match misses is omitted from La Crosse-Onalaska.
La Crosse-Onalaska, WI-MN: what a La Crosse-Onalaska feasibility study has to test
In La Crosse-Onalaska, a analysis must start from the project's own La Crosse-Onalaska county, as no single La Crosse-Onalaska market sits behind the total. With full-service restaurant first in the La Crosse-Onalaska class table, expect scrutiny of seats against realistic covers, plus kitchen capacity against peak service and La Crosse-Onalaska dining rooms and their weeknight trade. For automotive mechanical repair (car and truck), the next class in La Crosse-Onalaska, turn on labor rates La Crosse-Onalaska customers accept, with technician hours as the revenue cap close behind. Debt service coverage in La Crosse-Onalaska must hold in a soft year; comparable sales near the La Crosse-Onalaska site must support the value.
SBA loans in the La Crosse-Onalaska, WI-MN Metro Area
| Loans approved, FY2017 to FY2026 | 392 |
|---|---|
| Gross dollars approved | $208.6 million |
| Median loan | $215,500 |
| Middle half of loans, from | $75,000 |
| Middle half of loans, to | $593,250 |
| SBA 7(a) loans | 324 |
| SBA 504 loans | 68 |
| Franchise share of loans | 7.9% |
| Rank among metro and micro areas by loans | 194 of 928 |
| Median loan against the national median | 1.04x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 4.6% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 4.0% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 202 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the La Crosse-Onalaska, WI-MN Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 51 | $14.5 million |
| FY2018 | 33 | $9.8 million |
| FY2019 | 40 | $15.6 million |
| FY2020 | 45 | $18.2 million |
| FY2021 | 44 | $34.7 million |
| FY2022 | 37 | $21.1 million |
| FY2023 | 34 | $12.5 million |
| FY2024 | 39 | $33.6 million |
| FY2025 | 36 | $26.9 million |
| FY2026 | 33 | $21.6 million |
Loans by asset class
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 257 |
| Full-service restaurant | 22 |
| Automotive mechanical repair (car and truck) | 15 |
| Fitness center | 15 |
| Limited-service restaurant | 13 |
| Dental office | 11 |
| Self storage | 10 |
| Beauty salon | 9 |
| Nonresidential lessor (flex, office and retail investor buildings) | 5 |
| Child care center | 5 |
| Coffee shop and snack bar | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 63 | $54.9 million |
| Lender | Loans | Dollars |
|---|---|---|
| Citizens State Bank of La Crosse | 55 | $12.2 million |
| Park Bank National Association | 36 | $8.8 million |
| CCFBank National Association | 30 | $24.1 million |
| State Bank Financial | 30 | $10.3 million |
| Coulee Bank | 24 | $11.6 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| La Crosse County, WI | 336 |
| Vernon County, WI | 39 |
| Houston County, MN | 17 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-29100.
Related feasibility study pages
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