Restaurant Feasibility Study in the Appleton, WI Metro Area

Appleton: dining rooms first of 39, but low in the area ranking

Inside Appleton, full-service restaurants stand at 1 of 39 among classes; across areas, Appleton stands at 164 of 821. Appleton accounts for 27 approved loans, $13.1 million in all, from FY2017 through FY2026. The class carries a location quotient of 0.88x here, and Appleton's median of $315,300 equals 1.15x the national median.

A lender weighing an Appleton request will notice that the loans cluster in a single year, FY2022, and that two other printed years are empty. That unevenness argues for sizing a request from the middle half, $116,750 to $672,750, and not from any one year.

Strip the smallest and largest quarters and Appleton loans run $116,750 to $672,750. The 27 loans split 22 under 7(a) and 5 under 504, with 0.00% franchised, so independents hold the whole file. Of the holders, SBA names WBD, Inc. for 5 loans totalling $1.3 million. Under 5 loans per Appleton holder means no lender appears.

Zeros and a busy year

FY2017 and FY2019 each show 0 loans and $0. FY2022 shows 8 loans worth $5.5 million, the busiest printed year. Silent years for Appleton are thin, not empty. This page leaves out Appleton's cancellation and charge-off rates.

The pieces of the Appleton record point in different directions. The class is first locally and the median runs 1.15x the national one, yet the location quotient is 0.88x and the area is far down the area list. A borrower should read that as an area where restaurant loans exist and are priced a little above the national middle, not as evidence of strong lending volume, and the study should build its case from the site.

What an Appleton dining plan must show

In a place where the class leads locally but the area ranks low nationally, a lender will want proof that the specific concept has room. The study should test covers per seat and average check beside payroll, food cost and rent, price the build-out against the $315,300 median, and show how long sales take to mature. Independent concepts account for every loan in this record, so a brand-based plan should explain what it adds. Lease or purchase terms and parking at the site belong in the study alongside the appraisal.