Auto Repair Shop Feasibility Study in the Madison, WI Metro Area
What SBA's own loan files show about automotive mechanical repair (car and truck) lending in the Madison, WI Metro Area, and what a feasibility study for a project there has to test.
Auto repair around Dane County
The Madison, WI Metro Area shows repair shops for cars and trucks with 31 SBA loans in FY2017 to FY2026, totalling $11.6 million. Dane County holds 21 of them. The class is seventh of 39 locally, and the metro is 64 of 660 when areas are ranked by these loans. A location quotient of 1.07x is nearly the national weight. Madison's median loan is $180,000, which is 0.77x the national median for the class; the central half of its loans falls between $50,000 and $342,500. Each of these figures is simply a plain reading of the cell beside the class nationally.
Programs, holders and what the class includes
SBA 7(a) accounts for 26 loans and SBA 504 for 5. Among current 504 holders as SBA reports them, WBD, Inc. holds 5 loans worth $3.0 million; among 7(a) holders, Summit CU holds 13 loans worth $2.0 million. These are holding records and nothing more. The class takes in mechanical repair for cars and trucks together; Collision repair, paint, glass and oil changes sit outside it, as does all other automotive repair. Franchise share is not printed, since too few loans back it.
The printed years
Madison's record by year is thin. FY2017 prints 6 loans at $1.2 million and FY2021 prints 5 loans at $3.0 million, while FY2023 prints 0 loans and $0, a year that passed with no loan in the class. Years not mentioned hold too few of the 31 loans to display; treat each as blank, not zero. Dane County's FY2017 to FY2021 disbursements fall under the 30 that Loan Analytics demands, so cancellation and charge-off go unreported.
Testing a Madison repair shop
A middle half that starts at $50,000 shows that many borrowers here finance equipment or a change of ownership rather than a building. A study should test the number of bays and technicians against the car counts the location can generate, the labor hours billed, the parts margin and the diagnostic equipment needed. The 504 loans, with WBD, Inc. holding 5 of them, are the route for owned real estate, so a project that includes a building should separate the property's value from the business's cash flow in the appraisal discussion. Heavier truck work calls for larger bays and lifts, since trucks share the class. Project county, on the July 2023 delineation, decides whether a loan is counted.
SBA automotive mechanical repair (car and truck) loans in the Madison, WI Metro Area
| Loans approved, FY2017 to FY2026 | 31 |
|---|---|
| Gross dollars approved | $11.6 million |
| Median loan | $180,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $342,500 |
| SBA 7(a) loans | 26 |
| SBA 504 loans | 5 |
| Franchise share of loans | withheld |
| Rank among metro and micro areas for automotive mechanical repair (car and truck) loans | 64 of 660 |
| Rank of automotive mechanical repair (car and truck) among the classes in this area | 7 of 39 |
| Location quotient (share of loans against the national share) | 1.07x |
| Median loan against the national median for the class | 0.77x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | not reported: fewer than 30 loans in the cohort |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA automotive mechanical repair (car and truck) loans approved in the Madison, WI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 6 | $1.2 million |
| FY2018 | withheld | withheld |
| FY2019 | withheld | withheld |
| FY2020 | withheld | withheld |
| FY2021 | 5 | $3.0 million |
| FY2022 | withheld | withheld |
| FY2023 | 0 | $0 |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 5 | $3.0 million |
| Lender | Loans | Dollars |
|---|---|---|
| Summit CU | 13 | $2.0 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Dane County, WI | 21 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
Truck service cannot be separated from car repair. Not in this class: body, paint and interior 811121, glass 811122, oil change 811191 and all other automotive repair 811198.
Shared code: Truck repair shops are indexed to 811111 with car repair.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-31540-C28.
Related feasibility study pages
- Automotive repair feasibility study consultant
- Feasibility Study Data for the Madison, WI Metro Area
- Auto Repair Shop Feasibility Study in Wisconsin
- Wisconsin feasibility study consultant
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
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