Brewery, Winery and Distillery Feasibility Study in the Madison, WI Metro Area

What SBA's own loan files show about beverage manufacturing (breweries, wineries, distilleries) lending in the Madison, WI Metro Area, and what a feasibility study for a project there has to test.

Madison: brewery, winery and distillery lending

In Madison, between FY2017 and FY2026, SBA approved 34 brewery, winery and distillery loans, worth $29.2 million in gross approvals. Inside Madison, brewery, winery and distillery lending is placed 5 of 39 in the local class table; Madison stands at 25 of 443 against metro and micro areas ranked by brewery, winery and distillery loans. Madison's location quotient is 3.34x: more weight than nationally. The median loan for Madison comes to $330,000. The central half of Madison loans extends from $109,050 to $943,200, and the median stands at 1.14x of the nationwide class median. A location quotient of 3.34x makes beverage manufacturing a heavy category in the Madison book, ranked 5 of 39. The printed years climb in dollars from $1.3 million in FY2017 to $9.8 million in FY2021, with a dip to $3.3 million in FY2020, and then nothing is printed for either FY2025 or FY2026, which are zero years. SBA 504 carries a notable block of the record, as the first holder named shows.

Of Madison's 34 loans, 23 are SBA 7(a), 11 SBA 504. The franchise share of Madison loans stands at 0.00%, so no franchise brands figure in this Madison cell. The Madison lender tables show that WBD, Inc. holds $22.0 million across 11 SBA 504 loans, and Bank of Sun Prairie appears with $1.3 million in 5 SBA 7(a) loans. Madison's holder entries list present holders only. Madison applicants learn nothing of institution requirements here. County by county: Dane County, WI has 29 loans.

Madison: years, floors and limits

For Madison, only some years can be given: FY2017 shows 5 loans valued at $1.3 million; FY2018 shows 7 loans valued at $2.9 million; FY2019 records 6 loans valued at $5.5 million; FY2020 has 5 loans valued at $3.3 million; FY2021 has 5 loans totalling $9.8 million. In FY2025 and FY2026, Madison records 0 loans and $0. Madison's FY2026 is a full fiscal year. The Madison years not shown: FY2022 to FY2024. The years held back for Madison do not mean none. At least 17.6% of Madison's approvals through FY2024 ended in cancellation. Madison's 17.6% is only a floor. The matching Madison ceiling is withheld. The charge-off rate in Madison: not given, short of 30 loans. Madison's cut-off is Loan Analytics' own. Madison has a small FY2017 to FY2021 cohort. Madison is drawn on the July 2023 list. Madison places each loan by county. Madison omits unmatched loans. Madison's class is makers of beer, wine or spirits. Madison: taproom or event use is not visible. Madison counts these three makers only, wineries included.

Madison: what to test

Makers planning a Madison plant should lay out production capacity, equipment cost, the sales channels for the product and the revenue of any taproom as its own line, since the loan data cannot see a taproom. Sales must clear the instalments on a loan near the $330,000 median with room to spare, and the cancellation floor of 17.6% is a reminder that permits, equipment delivery and build-out can all slip before funding. Because a brewing or distilling building has few other uses, the appraiser will rely heavily on the income case.

SBA beverage manufacturing (breweries, wineries, distilleries) loans in the Madison, WI Metro Area

Loans approved, FY2017 to FY202634
Gross dollars approved$29.2 million
Median loan$330,000
Middle half of loans, from$109,050
Middle half of loans, to$943,200
SBA 7(a) loans23
SBA 504 loans11
Franchise share of loans0.00%
Rank among metro and micro areas for beverage manufacturing (breweries, wineries, distilleries) loans25 of 443
Rank of beverage manufacturing (breweries, wineries, distilleries) among the classes in this area5 of 39
Location quotient (share of loans against the national share)3.34x
Median loan against the national median for the class1.14x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)17.6%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA beverage manufacturing (breweries, wineries, distilleries) loans approved in the Madison, WI Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 5Loans, FY2018: 7Loans, FY2019: 6Loans, FY2020: 5Loans, FY2021: 5Loans, FY2025: 0Loans, FY2026: 0
Fiscal yearLoansDollars
FY20175$1.3 million
FY20187$2.9 million
FY20196$5.5 million
FY20205$3.3 million
FY20215$9.8 million
FY2022withheldwithheld
FY2023withheldwithheld
FY2024withheldwithheld
FY20250$0
FY20260$0

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.11$22.0 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Bank of Sun Prairie5$1.3 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Dane County, WI29

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

The code says the borrower makes beer, wine or spirits; a taproom, tasting room or event use is not visible. The class holds breweries, wineries and distilleries only; the rest of manufacturing is not in it.

Shared code: Wineries are in this class.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-31540-C08.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a beverage manufacturing (breweries, wineries, distilleries) project in the Madison, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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