Brewery, Winery and Distillery Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area

What SBA's own loan files show about beverage manufacturing (breweries, wineries, distilleries) lending in the New York-Newark-Jersey City, NY-NJ Metro Area, and what a feasibility study for a project there has to test.

The New York record for craft beverage producers

SBA's records show 105 loans for craft beverage producers in New York over FY2017 to FY2026, worth $63.7 million in gross dollars committed. Loan size here centers on $340,000; which is 1.17x the nationwide class median, a larger typical loan. A location quotient of 0.42x, means craft beverage producers take a smaller share of loans in New York against the national pattern. The middle half of loans sit between $143,000 and $770,000. By rank, New York is 2 of 443 within metro and micro areas, and craft beverage producers hold 16 of 39 within this area's asset classes.

The New York lender and program record

In the 504 table in New York, Empire State Certified Development Corporation leads at 5. The franchise share of New York approvals is 0.00%. For 7(a) approvals in New York, the largest holder is Manufacturers and Traders Trust Company, with 11 loans and $3.4 million; New York Business Development Corporation ranks second at 9, and TD Bank, National Association follows at 8. The 7(a) program accounts for 95 loans and the 504 program for 10, which makes 7(a) the route most breweries, wineries and distilleries here have used. These institutions are the present holders of the paper as SBA shows them, so the table shows who holds the loans now, not who made the initial credit call and never what any of them demands.

Counties and years in New York

19 loans sit in Kings County, NY, 17 in Monmouth County, NJ and 13 in Suffolk County, NY. By year, on this record, FY2017 is the high mark for beer, wine and spirits makers in New York (17 approvals, $3.8 million) and FY2024 the low (7 loans, $4.0 million). FY2021 and FY2022 are blank for craft beverage producers in New York; neither year has enough loans for Loan Analytics to publish, so read the gap as missing, not as zero.

Reading the New York floors with care

New York is a county-built figure: the project county SBA records, matched by name to 2023 boundaries, decides which loans enter for breweries, wineries and distilleries. The class code shows only that a borrower produces spirits, wine or beer; whether a taproom, tasting room or event side carries the revenue in New York is not visible. The disbursed FY2017 to FY2021 cohort in New York gives too thin a base for any charge-off rate, and no loss figure should be inferred. A lower bound of 15.9% of brewery, winery and distillery approvals in New York were cancelled after approval across FY2017 to FY2024, a floor; counting loans still undisbursed as cancelled brings it to 15.9%, an upper bound.

The questions a New York study of beer, wine and spirits makers must answer

Any feasibility work on craft beverage producers in New York starts with demand: shelf space against rivals, and volume through distributors. The 105 approvals are evidence that lenders have funded the class in New York; as reported, they do not show a supplied site clears the same bar. Cost comes next, counting tanks, stills or presses and floor space and utilities, set against the New York median loan of $340,000. Value questions for breweries, wineries and distilleries in New York include equipment against building value and inventory that ages in value. The coverage test should assume a slow initial period, since New York shows brewery, winery and distillery loans that did not run as approved.

SBA beverage manufacturing (breweries, wineries, distilleries) loans in the New York-Newark-Jersey City, NY-NJ Metro Area

Loans approved, FY2017 to FY2026105
Gross dollars approved$63.7 million
Median loan$340,000
Middle half of loans, from$143,000
Middle half of loans, to$770,000
SBA 7(a) loans95
SBA 504 loans10
Franchise share of loans0.00%
Rank among metro and micro areas for beverage manufacturing (breweries, wineries, distilleries) loans2 of 443
Rank of beverage manufacturing (breweries, wineries, distilleries) among the classes in this area16 of 39
Location quotient (share of loans against the national share)0.42x
Median loan against the national median for the class1.17x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)15.9%
The same, counting loans still undisbursed as cancelled (a ceiling)15.9%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA beverage manufacturing (breweries, wineries, distilleries) loans approved in the New York-Newark-Jersey City, NY-NJ Metro Area, by fiscal year

05101520FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 17Loans, FY2018: 17Loans, FY2019: 10Loans, FY2020: 14Loans, FY2023: 14Loans, FY2024: 7Loans, FY2025: 9Loans, FY2026: 8
Fiscal yearLoansDollars
FY201717$3.8 million
FY201817$8.9 million
FY201910$4.5 million
FY202014$11.1 million
FY2021withheldwithheld
FY2022withheldwithheld
FY202314$9.6 million
FY20247$4.0 million
FY20259$7.3 million
FY20268$6.1 million

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Empire State Certified Development Corporation5$4.4 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Manufacturers and Traders Trust Company11$3.4 million
New York Business Development Corporation9$6.9 million
TD Bank, National Association8$1.2 million
Dime Commercial Bank7$3.0 million
Live Oak Banking Company5$3.9 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Kings County, NY19
Monmouth County, NJ17
Suffolk County, NY13
Ocean County, NJ8
New York County, NY6
Bergen County, NJ5
Somerset County, NJ5
Nassau County, NY5
Westchester County, NY5

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

The code says the borrower makes beer, wine or spirits; a taproom, tasting room or event use is not visible. The class holds breweries, wineries and distilleries only; the rest of manufacturing is not in it.

Shared code: Wineries are in this class.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-35620-C08.

Related feasibility study pages

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