Liquor Store Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
What SBA's own loan files show about liquor store lending in the New York-Newark-Jersey City, NY-NJ Metro Area, and what a feasibility study for a project there has to test.
Sizing up 647 New York loans
Across FY2017 to FY2026, New York businesses in liquor store received 647 approvals summing to $482.0 million. Sizes center near $450,000, and half of them sit between $150,000 and $989,000. At 1.00x of the national median for liquor store, New York-Newark-Jersey City sits level with the national figure.
Rank 1 of 426: mix and counties in New York, NY
7(a) is the larger program in New York, NY: 630 loans in 7(a), 17 in 504. A applicant in New York choosing between 630-loan 7(a) and 17-loan 504 is choosing between breadth and fixed-asset focus. 0.77% of New York loans went to franchised units. New York, NY stands 1 of 426 for liquor store among all metro and micro areas, and within New York the class is 6 of 39. A location quotient of 1.49x leaves liquor store denser in New York, NY than nationally, which can mean both strength and crowding. New York County, NY heads the county list at 61 loans; Bergen County, NJ follows with 59, then Suffolk County, NY with 57. Because NJ, NY share the New York area, a study should say which state's rules govern the site.
Who holds the 647 New York, NY loans
Annual loans peak in FY2017 at 100 ($55.7 million) and bottom out in FY2022 at 37 ($45.3 million). New York 7(a) holders, ranked by loans: Provident Bank (100 loans, $74.1 million); TD Bank, National Association (84 loans, $8.1 million); Fulton Bank, National Association (45 loans, $61.3 million). The 100 loans at Provident Bank are what SBA's file lists as held or once held, and Provident Bank's practices are not described. SBA 504 loans in New York are listed to Empire State Certified Development Corporation (10 loans, $12.3 million). Lenders in New York, NY saw cancellation of at least 15.4%; counting loans still undisbursed, it could be 16.5%. 1.9% is the floor on charge-offs among 312 disbursed loans, and the within-five-years rate is withheld.
What a New York-Newark-Jersey City study must test at $450,000
Demand comes first: in New York, liquor store sales depend on price pressure from larger sellers, how many licensed rivals sit nearby and neighborhood foot traffic, and no count of 647 loans settles those. Then New York costs: the lease, the license and security and point-of-sale systems, each checked for New York and compared with the $450,000 median loan. Debt service coverage asks whether stabilized New York earnings carry a loan like those above, $150,000 to $989,000 for the middle half, and survive a weak first year. The appraiser tests New York collateral too, namely fixtures, inventory and any real estate; a New York-Newark-Jersey City study anticipates each. 647 New York loans frame the study, yet approval of any New York project turns on that project and its lender.
Limits behind 647 New York loans
By project county, New York-Newark-Jersey City claims 647 loans. Matching New York County, NY and its neighbors to New York uses names under the July 2023 delineation. The New York-Newark-Jersey City cancellation floor and the New York charge-off floor rest on different cohorts, named beside each rate.
SBA liquor store loans in the New York-Newark-Jersey City, NY-NJ Metro Area
| Loans approved, FY2017 to FY2026 | 647 |
|---|---|
| Gross dollars approved | $482.0 million |
| Median loan | $450,000 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $989,000 |
| SBA 7(a) loans | 630 |
| SBA 504 loans | 17 |
| Franchise share of loans | 0.77% |
| Rank among metro and micro areas for liquor store loans | 1 of 426 |
| Rank of liquor store among the classes in this area | 6 of 39 |
| Location quotient (share of loans against the national share) | 1.49x |
| Median loan against the national median for the class | 1.00x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 15.4% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 16.5% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 1.9% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 312 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA liquor store loans approved in the New York-Newark-Jersey City, NY-NJ Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 100 | $55.7 million |
| FY2018 | 66 | $41.2 million |
| FY2019 | 58 | $40.0 million |
| FY2020 | 59 | $44.3 million |
| FY2021 | 88 | $72.4 million |
| FY2022 | 37 | $45.3 million |
| FY2023 | 70 | $46.1 million |
| FY2024 | 61 | $42.0 million |
| FY2025 | 62 | $51.9 million |
| FY2026 | 46 | $43.1 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Empire State Certified Development Corporation | 10 | $12.3 million |
| Lender | Loans | Dollars |
|---|---|---|
| Provident Bank | 100 | $74.1 million |
| TD Bank, National Association | 84 | $8.1 million |
| Fulton Bank, National Association | 45 | $61.3 million |
| NewBank | 39 | $26.6 million |
| Peapack Private Bank and Trust | 37 | $39.0 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| New York County, NY | 61 |
| Bergen County, NJ | 59 |
| Suffolk County, NY | 57 |
| Middlesex County, NJ | 52 |
| Nassau County, NY | 51 |
| Kings County, NY | 42 |
| Westchester County, NY | 41 |
| Queens County, NY | 40 |
| Hudson County, NJ | 38 |
| Union County, NJ | 29 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-35620-C37.
Related feasibility study pages
- Liquor store feasibility study and SBA loan data
- Feasibility Study Data for the New York-Newark-Jersey City, NY-NJ Metro Area
- Liquor Store Feasibility Study in New Jersey
- Liquor Store Feasibility Study in New York
- Feasibility study data and consultants for New Jersey
- New York feasibility study consultant
- Feasibility Study Data by Metro Area
- SBA feasibility study company
- Liquor Store Feasibility Study in the Los Angeles-Long Beach-Anaheim, CA Metro Area
- Liquor Store Feasibility Study in the Denver-Aurora-Centennial, CO Metro Area
- Liquor Store Feasibility Study in the Atlanta-Sandy Springs-Roswell, GA Metro Area
- Liquor Store Feasibility Study in the Detroit-Warren-Dearborn, MI Metro Area
- Liquor Store Feasibility Study in the Chicago-Naperville-Elgin, IL-IN Metro Area
- Liquor Store Feasibility Study in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area
- Restaurant Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Quick Service Restaurant Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Fitness Center Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Beauty Salon Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Child Care Center Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Grocery Store Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the New York-Newark-Jersey City, NY-NJ Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Request Scope & Timeline
Start with the data.
Contact Us