Liquor Store Feasibility Study in the Denver-Aurora-Centennial, CO Metro Area
What SBA's own loan files show about liquor store lending in the Denver-Aurora-Centennial, CO Metro Area, and what a feasibility study for a project there has to test.
A class this area lends to more than four times the national rate
The Denver-Aurora-Centennial area has a location quotient of 4.44x for liquor store loans: the class is more than four times as large a slice of local SBA loans as it is of loans nationally. It ranks 3 of 426 areas for the class and liquor stores take first place among the 39 classes measured in the area. SBA approved 435 store loans worth $329.4 million between FY2017 and FY2026. Arapahoe County has 111 of them, Jefferson County 107, Denver County 90, Adams County 85 and Douglas County 31.
These are large loans for the class. The median is $550,000, which is 1.22x the national figure, while the inner half of loans stretches from $351,000 to $926,000. Franchise share is 0.00%: SBA's file shows no franchise flag on any loan in this cell. SBA 7(a) carries 428 of the loans and SBA 504 carries 7.
A book concentrated with one holder
SBA's lender table names whoever holds each loan now. Hanmi Bank is listed on 250 of the 7(a) loans, worth $191.9 million, a book far bigger than the other four named holders combined. Bank of Hope follows with 35 worth $24.1 million, VelocitySBA, LLC with 10 worth $6.3 million, PromiseOne Bank with 9 worth $7.0 million and U.S. Bank, National Association, also 9, worth $2.1 million. A borrower should read that as a pattern of where these loans ended up, not as a view of what any holder looks for in a request.
The outcome floors are modest. Approvals that never reached the borrower ran to at least 8.1% for FY2017 to FY2024, and the ceiling that also counts undisbursed loans comes out identical at 8.1%. In the cohort of 211 Denver-area loans disbursed during FY2017 to FY2021, no fewer than 2.4% have been written off. Nothing is printed for losses within five years of approval, since Loan Analytics withholds a share resting on so few loans; the blank is not a zero. Approvals moved from 55 in FY2017 to 33 in FY2019, up to 60 in FY2025 worth $48.2 million.
What a liquor study in this area must test
Licensing is the first gate: a study should establish what the local authority allows for a new or transferred license and how near existing stores the site may sit. Demand must come from households inside a realistic driving trade area, the competing stores including grocery and big-box sellers, and the product mix between beer, wine and spirits. Inventory is a large working-capital item, so cash flow should test the cost of stocking before the first sale. The appraisal of a store that is sold as a going concern turns on the license and inventory, which need separate valuation from the real estate. The metro boundary follows county lines as of July 2023, so an Adams or Douglas County loan whose county was not matched is absent, and the totals are minimums.
SBA liquor store loans in the Denver-Aurora-Centennial, CO Metro Area
| Loans approved, FY2017 to FY2026 | 435 |
|---|---|
| Gross dollars approved | $329.4 million |
| Median loan | $550,000 |
| Middle half of loans, from | $351,000 |
| Middle half of loans, to | $926,000 |
| SBA 7(a) loans | 428 |
| SBA 504 loans | 7 |
| Franchise share of loans | 0.00% |
| Rank among metro and micro areas for liquor store loans | 3 of 426 |
| Rank of liquor store among the classes in this area | 1 of 39 |
| Location quotient (share of loans against the national share) | 4.44x |
| Median loan against the national median for the class | 1.22x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 8.1% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 8.1% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 2.4% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 211 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA liquor store loans approved in the Denver-Aurora-Centennial, CO Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 55 | $38.4 million |
| FY2018 | 52 | $30.0 million |
| FY2019 | 33 | $22.6 million |
| FY2020 | 35 | $27.5 million |
| FY2021 | 53 | $47.3 million |
| FY2022 | 38 | $31.6 million |
| FY2023 | 36 | $30.0 million |
| FY2024 | 42 | $26.6 million |
| FY2025 | 60 | $48.2 million |
| FY2026 | 31 | $27.2 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Hanmi Bank | 250 | $191.9 million |
| Bank of Hope | 35 | $24.1 million |
| VelocitySBA, LLC | 10 | $6.3 million |
| PromiseOne Bank | 9 | $7.0 million |
| U.S. Bank, National Association | 9 | $2.1 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Arapahoe County, CO | 111 |
| Jefferson County, CO | 107 |
| Denver County, CO | 90 |
| Adams County, CO | 85 |
| Douglas County, CO | 31 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-19740-C37.
Related feasibility study pages
- Liquor store feasibility study consultant
- Feasibility Study Data for the Denver-Aurora-Centennial, CO Metro Area
- Liquor Store Feasibility Study in Colorado
- Colorado feasibility studies for SBA and USDA loans
- Feasibility Study Data by Metro Area
- SBA feasibility study company
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