Liquor Store Feasibility Study in the Detroit-Warren-Dearborn, MI Metro Area
What SBA's own loan files show about liquor store lending in the Detroit-Warren-Dearborn, MI Metro Area, and what a feasibility study for a project there has to test.
A median that differs
Detroit-area liquor stores carry one figure that differs from the metro's overall record and from the class nationwide: the median loan of $661,000, about 1.47x the class's national median. The location quotient of 2.40x is also high, the area is 5 of 426 for liquor store loans, and in the local table of classes, liquor stores are third. SBA approved 279 loans from FY2017 to FY2026, worth $202.0 million.
Sizes and program mix
The middle half starts at $160,000 and reaches $1.1 million, so the range is wide. SBA 7(a) accounts for 274 loans and SBA 504 for only 5. The franchise share is withheld. Wayne County supplies 168 loans, Oakland 55, Macomb 39 and St. Clair 12. Annual counts fell to 16 in FY2020 and climbed to 41 in FY2025, a year with $35.2 million; FY2023 had 37 loans and $37.9 million, the series' top dollar year.
Lender concentration
The Huntington National Bank holds 73 loans worth $23.2 million, but First Internet Bank of Indiana holds 49 worth $60.6 million, an average several times Huntington's. Fifth Third Bank holds 25, BankUnited, National Association 15 and Byline Bank 14. Because SBA names the current holder, a loan may have moved since it was made, and the figures say nothing about what any holder asks of a borrower.
Cancellation floor, and what is withheld
Cancellation after approval reached a minimum of 16.7% in FY2017 through FY2024, a high floor. Three values never reach this page: the franchise share, the cancellation rate that includes undisbursed loans, and the charge-off rate, each resting on too few loans. None is printed and none is zero, which leaves Detroit liquor stores without a loss figure of their own; a reader needing one should turn to statewide pages.
Testing a Detroit-area liquor store
At a $661,000 median, many projects combine an existing business with its real estate, so a study should value the two separately and show what each earns. A Michigan liquor license, its transferability and local limits near the site are threshold facts. Coverage should be tested on post-sale revenue and on a weaker case, since the high cancellation floor suggests approvals often fail to close. Competing outlets within a short drive have to be counted, and the appraisal will test whether the claimed sales fit the neighborhood. Geography follows July 2023 areas, and counties that cannot be placed are left out.
SBA liquor store loans in the Detroit-Warren-Dearborn, MI Metro Area
| Loans approved, FY2017 to FY2026 | 279 |
|---|---|
| Gross dollars approved | $202.0 million |
| Median loan | $661,000 |
| Middle half of loans, from | $160,000 |
| Middle half of loans, to | $1.1 million |
| SBA 7(a) loans | 274 |
| SBA 504 loans | 5 |
| Franchise share of loans | withheld |
| Rank among metro and micro areas for liquor store loans | 5 of 426 |
| Rank of liquor store among the classes in this area | 3 of 39 |
| Location quotient (share of loans against the national share) | 2.40x |
| Median loan against the national median for the class | 1.47x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 16.7% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA liquor store loans approved in the Detroit-Warren-Dearborn, MI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 34 | $13.8 million |
| FY2018 | 20 | $9.2 million |
| FY2019 | 21 | $9.5 million |
| FY2020 | 16 | $5.9 million |
| FY2021 | 26 | $17.3 million |
| FY2022 | 29 | $22.5 million |
| FY2023 | 37 | $37.9 million |
| FY2024 | 32 | $21.4 million |
| FY2025 | 41 | $35.2 million |
| FY2026 | 23 | $29.2 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| The Huntington National Bank | 73 | $23.2 million |
| First Internet Bank of Indiana | 49 | $60.6 million |
| Fifth Third Bank | 25 | $7.0 million |
| BankUnited, National Association | 15 | $9.1 million |
| Byline Bank | 14 | $18.3 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Wayne County, MI | 168 |
| Oakland County, MI | 55 |
| Macomb County, MI | 39 |
| St. Clair County, MI | 12 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-19820-C37.
Related feasibility study pages
- Liquor store feasibility study consultant
- Feasibility Study Data for the Detroit-Warren-Dearborn, MI Metro Area
- Liquor Store Feasibility Study in Michigan
- Feasibility study data and consultants for Michigan
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
- Liquor Store Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
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