Liquor Store Feasibility Study in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area

What SBA's own loan files show about liquor store lending in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, and what a feasibility study for a project there has to test.

High cancellations and large tickets

Liquor stores in the Philadelphia area rank 7 of 426 metro and micro areas, with 179 loans from FY2017 to FY2026 worth $173.4 million, and locally the class is seventh among 39. The location quotient is 1.39x. Two metrics set this cell apart from the class elsewhere. The median loan is $700,000, 1.56x the nationwide class midpoint, with $172,500 and $1.4 million as the quartiles. And cancellation after approval reaches at least 20.6% of FY2017 to FY2024 approvals, and as floors go it is a high one, a sign that many approved loans never reach disbursement.

Programs and holders

Philadelphia's 179 loans include 174 on 7(a) and 5 on 504, so liquor store lending here is about business acquisition and inventory more than property. Fulton Bank, National Association is listed with 24 loans worth $44.8 million, TD Bank, National Association with 22 worth $5.3 million, Wilmington Savings Fund Society FSB with 17 worth $23.8 million, Provident Bank with 10 worth $7.1 million and Peapack Private Bank and Trust with 9 worth $10.9 million. SBA's holder data says who carries a loan; it says nothing about credit stance. The franchise share is withheld and must not be read as zero.

Four states in one area

The area crosses four states. Camden County, NJ leads with 49 loans, then Burlington, NJ with 24, New Castle, DE with 20, Delaware County, PA and Philadelphia with 17 each, Bucks and Montgomery with 15 each and Gloucester, NJ with 11. Liquor licensing differs by state, a fact that matters more here than the totals: the study must identify the state and licence type behind the proposed store. Yearly approvals fell from 25 loans in FY2018 and FY2021 to 12 in FY2025 and FY2026.

Withheld values and the study

Held back, because too few loans support them, are the cancellation ceiling and a charge-off rate; held back is not zero. Philadelphia placement follows each project county's name on the 2023 metropolitan map. Because cancellations run high, a lender should see a study that tests whether licence transfer, lease and inventory financing are in place before closing. The study should also test the sales base of the trade area, the margin on the licence, the purchase price relative to cash flow, coverage of debt service by that cash flow, and an appraisal that separates inventory and goodwill from real estate.

SBA liquor store loans in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area

Loans approved, FY2017 to FY2026179
Gross dollars approved$173.4 million
Median loan$700,000
Middle half of loans, from$172,500
Middle half of loans, to$1.4 million
SBA 7(a) loans174
SBA 504 loans5
Franchise share of loanswithheld
Rank among metro and micro areas for liquor store loans7 of 426
Rank of liquor store among the classes in this area7 of 39
Location quotient (share of loans against the national share)1.39x
Median loan against the national median for the class1.56x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)20.6%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA liquor store loans approved in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, by fiscal year

0510152025FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 24Loans, FY2018: 25Loans, FY2019: 19Loans, FY2020: 19Loans, FY2021: 25Loans, FY2022: 15Loans, FY2023: 14Loans, FY2024: 14Loans, FY2025: 12Loans, FY2026: 12
Fiscal yearLoansDollars
FY201724$20.2 million
FY201825$15.7 million
FY201919$18.7 million
FY202019$18.3 million
FY202125$28.1 million
FY202215$16.2 million
FY202314$12.3 million
FY202414$14.6 million
FY202512$19.2 million
FY202612$10.0 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Fulton Bank, National Association24$44.8 million
TD Bank, National Association22$5.3 million
Wilmington Savings Fund Society FSB17$23.8 million
Provident Bank10$7.1 million
Peapack Private Bank and Trust9$10.9 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Camden County, NJ49
Burlington County, NJ24
New Castle County, DE20
Delaware County, PA17
Philadelphia County, PA17
Bucks County, PA15
Montgomery County, PA15
Gloucester County, NJ11
Chester County, PA6
Salem County, NJ5

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-37980-C37.

Related feasibility study pages

Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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