Beauty Salon Feasibility Study in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area
What SBA's own loan files show about beauty salon lending in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, and what a feasibility study for a project there has to test.
Salons across state lines
The Philadelphia-Camden-Wilmington area crosses state lines, and its salon record is the main reason to read this page: 227 loans in FY2017 to FY2026, $47.3 million gross, ranking 7 of 546 nationally. Salons are 6 of 39 among Philadelphia classes, and a location quotient of 1.34x shows a heavier concentration than the country's book. The counties are Philadelphia PA (51), Montgomery PA (46), Burlington NJ (26), Delaware PA (25), Camden NJ (21), New Castle DE (17), Bucks PA (16) and Chester PA (14).
The median loan is $75,000, with a ratio to the national median of 0.75x; lower quartile $25,000, upper $247,500. The franchise share is 11.9%. Program counts for this cell are held back: the 7(a) and 504 numbers are withheld, so none appear and none should be inferred. A borrower comparing against a single-state salon figure will find that state lines here matter for licensing and for the landlord market.
Who holds the loans
Bank holders: Manufacturers and Traders Trust Company ($3.5 million across 33 loans); TD Bank, National Association (64 loans, $3.0 million); Wilmington Savings Fund Society FSB (12 loans, $3.0 million); Firstrust Savings Bank (9 loans, $3.9 million); Customers Bank (8 loans, $1.9 million). Dollar totals stay modest because salon loans are small. Reading the table as a ranking of lender quality would be a mistake; it ranks holdings.
Outcomes
On the cancellation side the Philadelphia cell shows a floor of 8.3% and a ceiling of 11.3%, a gap that suggests only a handful of approvals went undrawn. Among 81 disbursed loans a floor of 7.4% has been charged off; the five-year rate is withheld, so it stays unprinted and unguessed.
A study should test the submarket's foot traffic and parking, the commission or booth-rent model, the lease length against the build-out, and coverage at a loan near $75,000. Because the Philadelphia area spans several states, it should also confirm the licensing rules of the state where the shop will stand. Because each of Philadelphia, Montgomery, Burlington, Delaware and Camden appears in the July 2023 delineation, their salon loans make up the 227; a salon in a county that does not appear is not counted, so 227 is a floor on this multi-state area.
SBA beauty salon loans in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area
| Loans approved, FY2017 to FY2026 | 227 |
|---|---|
| Gross dollars approved | $47.3 million |
| Median loan | $75,000 |
| Middle half of loans, from | $25,000 |
| Middle half of loans, to | $247,500 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 11.9% |
| Rank among metro and micro areas for beauty salon loans | 7 of 546 |
| Rank of beauty salon among the classes in this area | 6 of 39 |
| Location quotient (share of loans against the national share) | 1.34x |
| Median loan against the national median for the class | 0.75x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 8.3% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 11.3% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 7.4% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 81 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA beauty salon loans approved in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 18 | $2.7 million |
| FY2018 | 27 | $4.1 million |
| FY2019 | 14 | $2.3 million |
| FY2020 | 14 | $4.4 million |
| FY2021 | 13 | $5.7 million |
| FY2022 | 18 | $3.6 million |
| FY2023 | 28 | $5.8 million |
| FY2024 | 36 | $7.4 million |
| FY2025 | 31 | $4.9 million |
| FY2026 | 28 | $6.5 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| TD Bank, National Association | 64 | $3.0 million |
| Manufacturers and Traders Trust Company | 33 | $3.5 million |
| Wilmington Savings Fund Society FSB | 12 | $3.0 million |
| Firstrust Savings Bank | 9 | $3.9 million |
| Customers Bank | 8 | $1.9 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Philadelphia County, PA | 51 |
| Montgomery County, PA | 46 |
| Burlington County, NJ | 26 |
| Delaware County, PA | 25 |
| Camden County, NJ | 21 |
| New Castle County, DE | 17 |
| Bucks County, PA | 16 |
| Chester County, PA | 14 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-37980-C38.
Related feasibility study pages
- Feasibility studies for beauty salon projects
- Feasibility Study Data for the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area
- Beauty Salon Feasibility Study in Delaware
- Beauty Salon Feasibility Study in Maryland
- Beauty Salon Feasibility Study in New Jersey
- Beauty Salon Feasibility Study in Pennsylvania
- Delaware feasibility studies for SBA and USDA loans
- Feasibility study data and consultants for Maryland
- New Jersey feasibility study consultant
- Feasibility study data and consultants for Pennsylvania
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
- Beauty Salon Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Beauty Salon Feasibility Study in the Boston-Cambridge-Newton, MA-NH Metro Area
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