Beauty Salon Feasibility Study in the Denver-Aurora-Centennial, CO Metro Area
What SBA's own loan files show about beauty salon lending in the Denver-Aurora-Centennial, CO Metro Area, and what a feasibility study for a project there has to test.
Denver salons that borrow above the national pattern
Denver-area beauty salons borrow heavily for the class. A $150,000 median is 1.50x what salons borrow at the median nationwide, and the quartiles are $50,000 and $350,000. SBA approved 157 loans in FY2017 to FY2026, $50.9 million gross, 12 of 546 nationally and 6 of 39 among Denver classes, with a location quotient of 1.22x. Denver County has 55 loans, Jefferson 34, Arapahoe 28, Douglas 21, Adams 12 and Broomfield 7.
By program, 149 loans carry the 7(a) label and 8 the 504 label. The franchise share is 11.5%. At a median that high, a salon request in this market usually means a larger space, multiple stations, a suite model or an acquisition, not a single chair, and the study should say which. Revenue per station and the split between commission and booth rent decide whether a $150,000 loan can be repaid.
Holders
Bank holders: U.S. Bank, National Association (26 loans, $2.2 million); Wells Fargo Bank National Association ($3.2 million across 12 loans); Northeast Bank (ME) (8 loans, $817,600); BMO Bank National Association (7 loans, $3.0 million); JPMorgan Chase Bank, National Association (7 loans, $558,000). Note the presence of a Maine bank in a Colorado table: SBA records show where a lender holds loans, not where its branches are. As with every holder table, the entries describe a book and not a policy.
Outcome floors
Cancelled approvals run no lower than 13.8%. Withheld for Denver beauty salons: the ceiling, the charge-off rate and yearly counts; none is zero, and none is estimated here.
Denver County has 55 loans and Jefferson 34, while Broomfield has 7, so a salon in the outer counties draws on a much thinner lending record than one in the city. Arapahoe has 28 loans, Douglas 21 and Adams 12. A study should say which of those trade areas the project belongs to, because rents, parking and the pool of stylists differ between them, and it should not assume that the area average of $150,000 fits a neighborhood suite.
A study for a Denver salon should test the stylist pipeline and retention, rent per square foot in the chosen corridor, the competing salons in the trade area, state licensing, and the coverage ratio on a $150,000 request. Of the 157 salon loans, those from Denver, Jefferson, Arapahoe, Douglas, Adams and Broomfield qualify because OMB's delineation of July 2023 includes each county; a salon failing that test joins no metro, so 157 is a minimum.
SBA beauty salon loans in the Denver-Aurora-Centennial, CO Metro Area
| Loans approved, FY2017 to FY2026 | 157 |
|---|---|
| Gross dollars approved | $50.9 million |
| Median loan | $150,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $350,000 |
| SBA 7(a) loans | 149 |
| SBA 504 loans | 8 |
| Franchise share of loans | 11.5% |
| Rank among metro and micro areas for beauty salon loans | 12 of 546 |
| Rank of beauty salon among the classes in this area | 6 of 39 |
| Location quotient (share of loans against the national share) | 1.22x |
| Median loan against the national median for the class | 1.50x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 13.8% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA beauty salon loans approved in the Denver-Aurora-Centennial, CO Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | 9 | $6.0 million |
| FY2019 | 14 | $3.2 million |
| FY2020 | withheld | withheld |
| FY2021 | 12 | $6.1 million |
| FY2022 | 11 | $6.9 million |
| FY2023 | 26 | $4.6 million |
| FY2024 | 23 | $4.2 million |
| FY2025 | 31 | $7.3 million |
| FY2026 | 17 | $9.0 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| U.S. Bank, National Association | 26 | $2.2 million |
| Wells Fargo Bank National Association | 12 | $3.2 million |
| Northeast Bank (ME) | 8 | $817,600 |
| BMO Bank National Association | 7 | $3.0 million |
| JPMorgan Chase Bank, National Association | 7 | $558,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Denver County, CO | 55 |
| Jefferson County, CO | 34 |
| Arapahoe County, CO | 28 |
| Douglas County, CO | 21 |
| Adams County, CO | 12 |
| Broomfield County, CO | 7 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-19740-C38.
Related feasibility study pages
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- SBA feasibility study company
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