Liquor Store Feasibility Study in New York

What SBA's own loan files show about liquor store lending in New York, and what a feasibility study for a project there has to test.

New York liquor loans are small

What sets New York's liquor store lending apart is its small loans. The median of $225,000 is 0.50x the liquor store median nationwide. Of the three measures, that median alone differs from both the New York all-industry record and liquor stores nationally. The middle half of approvals spans $60,000 to $500,225. This is a big market for the class all the same: New York ranks 3 of 53 among states, with 570 approvals worth $270.0 million over FY2017 to FY2026; within the state, liquor stores come in at 5 of 39 classes, and the location quotient is 1.38x.

Holders and a statewide spread

Liquor lending in New York reaches well beyond the city. New York County leads with 61 loans, but Suffolk has 57, Nassau 51 and Erie 50, with Kings at 42 and Monroe at 35. SBA 7(a) carried 557 loans and SBA 504 only 13, and no loan carries a franchise code, 0.00% of the book. Manufacturers and Traders Trust Company holds 99 loans worth $16.0 million, while Provident Bank holds 78 worth $42.6 million, a larger average deal, and TD Bank, National Association holds 62. FY2017 was the busiest year, with 97 loans and $30.6 million.

Floors and what a study must verify

Cancellation reached a floor of 14.7% of New York liquor approvals dated FY2017 to FY2024, and a ceiling of 15.6% once undrawn loans are added. Charge-offs are modest: 2.3% of the 263 New York liquor loans disbursed during FY2017 to FY2021, with 1.5% inside five years, though both rates can climb further as the open loans age. A small loan does not mean small risk for the borrower: the purchase price rests on the seller's sales, and the license transfer has to be confirmed. A New York liquor store feasibility study has to verify sales against tax filings and wholesaler invoices, test margins and the effect of nearby competitors and any new store on the same trade area, confirm the license and the transfer timetable, and show debt service coverage on proven earnings, including the rent. When the building is being bought too, retail comparables will drive the appraisal, so the study should show the occupancy cost the store can carry.

There is no class-specific limitation for liquor stores. Each New York loan sits under the industry code on the SBA record, and the outcome rates are floors.

SBA 7(a) and 504 liquor store loans in New York

Loans approved, FY2017 to FY2026570
Gross dollars approved$270.0 million
Median loan$225,000
Middle half of loans, from$60,000
Middle half of loans, to$500,225
SBA 7(a) loans557
SBA 504 loans13
Franchise share of loans0.00%
Rank among states for liquor store loans3 of 53
Rank of liquor store among classes in New York5 of 39
Location quotient (share of loans against the national share)1.38x
Median loan against the national median for the class0.50x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor) 14.7%
The same, counting loans still undisbursed as cancelled (a ceiling)15.6%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor) 2.3%
Charged off within five years of approval1.5%
Loans in that cohort263

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 7(a) and 504 liquor store loans approved in New York, by fiscal year

020406080100FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 97Loans, FY2018: 55Loans, FY2019: 44Loans, FY2020: 47Loans, FY2021: 66Loans, FY2022: 35Loans, FY2023: 68Loans, FY2024: 56Loans, FY2025: 57Loans, FY2026: 45
Fiscal yearLoansDollars
FY201797$30.6 million
FY201855$20.8 million
FY201944$27.1 million
FY202047$24.0 million
FY202166$34.6 million
FY202235$21.7 million
FY202368$28.4 million
FY202456$22.7 million
FY202557$26.2 million
FY202645$33.9 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Manufacturers and Traders Trust Company99$16.0 million
Provident Bank78$42.6 million
TD Bank, National Association62$8.3 million
KeyBank National Association29$6.6 million
NewBank26$16.9 million

Where the loans are, by county

CountyLoans
NEW YORK61
SUFFOLK57
NASSAU51
ERIE50
KINGS42
WESTCHESTER41
QUEENS40
MONROE35
BRONX16
ORANGE12

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SA-NY-C37.

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