Beauty Salon Feasibility Study in the Madison, WI Metro Area

What SBA's own loan files show about beauty salon lending in the Madison, WI Metro Area, and what a feasibility study for a project there has to test.

Salons in Madison

In Madison, beauty salon loans stand at 5 of 39 among Madison's classes, and the area is 50 of 546 on the national list for them. The cell counts 34 approved loans worth $6.4 million throughout FY2017 to FY2026. Measured as a location quotient, beauty salon loans score 1.48x in Madison, a heavier slice than nationally. No metric on the page is called distinctive in Madison's beauty salon cell.

The median is $126,209, which is 1.26x the national median over beauty salons, and most typical loans sit between $32,225 and $245,700. The lower edge is very small, so the cell mixes tiny equipment loans with larger buildouts. SBA's data in Madison omits how the Madison loans split over 7(a) and 504 here in Madison. Madison: these totals count only SBA-recorded beauty salon loans, so a study in Madison should take them as only one input for beauty salon.

Two holders

Summit CU appears with $576,718 spread over 13 of the 7(a) loans and Lake Ridge Bank with 9, carrying $2.3 million. The first holds more loans but far fewer dollars, so its loans are the small ones. The record is of holding, not of credit policy.

The page prints two years: 7 loans worth $1.2 million in FY2018, and FY2022 with 5 loans and $1.3 million. We do not print Madison's both cancellation and charge-off rates because the Madison FY2017 to FY2021 pool has under 30 loans, a number our cut-off treats as too few for Madison. A withheld rate in Madison is never a zero.

A salon in the Madison area needs a chair count, a realistic hold on stylists or renters, and a timeline for building regular clients. Run the loan payment beside a median-sized request of $126,209 and beside a slow opening. If the plan is to buy an existing salon, tie the price to what it earns, and expect the lender to read the lease and the work the space needs. The federal county grouping defines Madison, so loans from counties Madison does not place are absent from its totals.

Two readings of Madison's numbers

Lenders can take from this that the useful feature of Madison's beauty salon cell is its spread: the bottom of the middle band is tiny and the top of the Madison band sits far above its bottom, so a salon proposal has to be read relative to its own purpose, whether a chair rental start-up or a full buildout. From a borrower's side, the shown band is a reality check on what lenders in Madison have actually carried, and a request far above it will need a strong reason. Neither reading depends on any trend, since this Madison page prints just a few years and withholds the rest.

SBA beauty salon loans in the Madison, WI Metro Area

Loans approved, FY2017 to FY202634
Gross dollars approved$6.4 million
Median loan$126,209
Middle half of loans, from$32,225
Middle half of loans, to$245,700
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loanswithheld
Rank among metro and micro areas for beauty salon loans50 of 546
Rank of beauty salon among the classes in this area5 of 39
Location quotient (share of loans against the national share)1.48x
Median loan against the national median for the class1.26x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA beauty salon loans approved in the Madison, WI Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2018: 7Loans, FY2022: 5
Fiscal yearLoansDollars
FY2017withheldwithheld
FY20187$1.2 million
FY2019withheldwithheld
FY2020withheldwithheld
FY2021withheldwithheld
FY20225$1.3 million
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Summit CU13$576,718
Lake Ridge Bank9$2.3 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-31540-C38.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a beauty salon project in the Madison, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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