Assisted Living Feasibility Study in the Milwaukee-Waukesha, WI Metro Area

What SBA's own loan files show about assisted living (without nursing care) lending in the Milwaukee-Waukesha, WI Metro Area, and what a feasibility study for a project there has to test.

Milwaukee senior housing: a strong locational lead

In the national table of assisted living without nursing, Milwaukee-Waukesha holds 14 of 321, and in its own mix the class takes eighth place, 8 of 39; the 2.76x location quotient says senior living takes a much bigger bite of local lending than it does across the country. SBA recorded 45 loans and $52.0 million across FY2017 to FY2026. The Milwaukee median of $599,000 compares with the country at 0.79x; between $195,000 and $1.6 million sit the loans in the middle of the range. Milwaukee projects are therefore smaller than average for the class.

Of the 45 loans, 31 used 7(a) and 14 used 504, and franchise flags are absent altogether (0.00%), so independents hold the field. Only residences lacking on-site nursing own this code. Memory units have no category of their own, and residences with nursing are indexed under other codes, which means Wisconsin readers should not treat these totals as the entire senior housing market.

Holders and counties

Wisconsin Women's Business Initiative Corporation is listed with 7 loans and $1.0 million, a small average, and Bank Five Nine with 6 loans and $7.2 million, a very large one. The lender names are SBA's, taken as given, and carry no opinion about the institutions behind them. Milwaukee County, WI has 26 loans and Waukesha County, WI 8.

On cancellation and charge-offs SBA offers nothing for Milwaukee assisted living, and that silence is a withholding, not a zero. Only two years print: FY2018 with 8 loans and $9.3 million and FY2021 with 9 and $8.7 million. Every other year is held back. Milwaukee-Waukesha is built county by county from the 2023 delineation, so only loans with a placeable project county are counted.

Milwaukee assisted living: the demand and cost questions

Older residents within the draw come first, along with the income that pays monthly rates and the licensed units open already in Milwaukee and Waukesha counties. Land, building and licensing outlays are tested against the $599,000 midpoint, and occupancy must stabilize and cover debt service during fill-up. Valuation treats the operation and the real estate as separate pieces. Our Milwaukee studies are signed by Daniel Smith, MAI, and past lending patterns never amount to a promise of approval.

SBA assisted living (without nursing care) loans in the Milwaukee-Waukesha, WI Metro Area

Loans approved, FY2017 to FY202645
Gross dollars approved$52.0 million
Median loan$599,000
Middle half of loans, from$195,000
Middle half of loans, to$1.6 million
SBA 7(a) loans31
SBA 504 loans14
Franchise share of loans0.00%
Rank among metro and micro areas for assisted living (without nursing care) loans14 of 321
Rank of assisted living (without nursing care) among the classes in this area8 of 39
Location quotient (share of loans against the national share)2.76x
Median loan against the national median for the class0.79x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA assisted living (without nursing care) loans approved in the Milwaukee-Waukesha, WI Metro Area, by fiscal year

0246810FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2018: 8Loans, FY2021: 9
Fiscal yearLoansDollars
FY2017withheldwithheld
FY20188$9.3 million
FY2019withheldwithheld
FY2020withheldwithheld
FY20219$8.7 million
FY2022withheldwithheld
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Wisconsin Women's Business Initiative Corporation7$1.0 million
Bank Five Nine6$7.2 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Milwaukee County, WI26
Waukesha County, WI8

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

Only assisted living without on-site nursing has its own code; memory care has none. Assisted living with nursing is counted in the skilled nursing and continuing care retirement community classes.

Shared code: Assisted living WITH nursing is indexed to 623110 and 623311.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-33340-C05.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a assisted living (without nursing care) project in the Milwaukee-Waukesha, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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