Auto Repair Shop Feasibility Study in the Milwaukee-Waukesha, WI Metro Area
What SBA's own loan files show about automotive mechanical repair (car and truck) lending in the Milwaukee-Waukesha, WI Metro Area, and what a feasibility study for a project there has to test.
Milwaukee's repair shops in the national ranking
Rank first: 35 of 660 for Milwaukee and Waukesha on repairing cars and trucks mechanically loans; rank second: 4 of 39 for repairing cars and trucks mechanically within Milwaukee and Waukesha. The location quotient, 1.08x, lifts the class a notch over its country-wide weight, so repair shops weigh slightly more here than nationally. The record holds 72 loans for $32.9 million across FY2017 to FY2026. Ordinary auto repair loans in Milwaukee and Waukesha run $116,500 to $516,750, centered on $300,000, which is 1.28x of the national auto repair median.
Waukesha County leads with 28 loans, ahead of Milwaukee County with 22, Washington County with 16 and Ozaukee County with 6; the suburban ring holds more of the lending than the central county. 12 Milwaukee and Waukesha auto repair loans use SBA 504, while 60 use SBA 7(a). All 12 of the 504 loans are held by WBD, Inc., worth $5.2 million. Summit CU holds 5 loans worth $785,500, and 7(a) is also where U.S. Bank, National Association sits with 7 worth $2.1 million. Those Milwaukee and Waukesha lender entries as SBA’s holder record, so WBD, Inc.’s policy goes unjudged. Holdings, not wishes. In Milwaukee and Waukesha, auto repair lending has franchise ties plus the charged-off rate is withheld as the cohort is too small; read it as missing.
In Milwaukee and Waukesha, auto repair borrowers saw the FY2017 to FY2024 cohorts ended cancelled, 17.2% at least, recorded cases only. Treating Milwaukee and Waukesha auto repair loans still undisbursed cancelled yields the same 17.2%. The Milwaukee and Waukesha year table lists 9 loans and $3.5 million in FY2017, 10 and $5.3 million in FY2018, 10 and $3.3 million in FY2020, 8 and $5.3 million in FY2022, 8 and $3.7 million in FY2023 and 8 and $4.2 million in FY2024, a flat line with little drift.
Milwaukee auto: the class boundary and what a study tests
Truck service cannot be told in Milwaukee from car repair in Milwaukee and Waukesha, and oil change, glass, paint and body shops belong to other classes. Area membership for the Milwaukee and Waukesha area is decided through the county of the project across Milwaukee within July 2023 area definitions. Unplaceable loans are skipped. A shop study should test bay count and throughput against local service demand, technician labor cost, lift and equipment cost, whether the site is owned or leased, and debt service coverage at the sizes shown; a purchase needs real estate separated from business value in the appraisal. These figures serve as context for an auto repair study in the Milwaukee and Waukesha area; approval is the lender’s call.
SBA automotive mechanical repair (car and truck) loans in the Milwaukee-Waukesha, WI Metro Area
| Loans approved, FY2017 to FY2026 | 72 |
|---|---|
| Gross dollars approved | $32.9 million |
| Median loan | $300,000 |
| Middle half of loans, from | $116,500 |
| Middle half of loans, to | $516,750 |
| SBA 7(a) loans | 60 |
| SBA 504 loans | 12 |
| Franchise share of loans | withheld |
| Rank among metro and micro areas for automotive mechanical repair (car and truck) loans | 35 of 660 |
| Rank of automotive mechanical repair (car and truck) among the classes in this area | 4 of 39 |
| Location quotient (share of loans against the national share) | 1.08x |
| Median loan against the national median for the class | 1.28x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 17.2% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 17.2% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA automotive mechanical repair (car and truck) loans approved in the Milwaukee-Waukesha, WI Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 9 | $3.5 million |
| FY2018 | 10 | $5.3 million |
| FY2019 | withheld | withheld |
| FY2020 | 10 | $3.3 million |
| FY2021 | withheld | withheld |
| FY2022 | 8 | $5.3 million |
| FY2023 | 8 | $3.7 million |
| FY2024 | 8 | $4.2 million |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| WBD, Inc. | 12 | $5.2 million |
| Lender | Loans | Dollars |
|---|---|---|
| U.S. Bank, National Association | 7 | $2.1 million |
| Summit CU | 5 | $785,500 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Waukesha County, WI | 28 |
| Milwaukee County, WI | 22 |
| Washington County, WI | 16 |
| Ozaukee County, WI | 6 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
Truck service cannot be separated from car repair. Not in this class: body, paint and interior 811121, glass 811122, oil change 811191 and all other automotive repair 811198.
Shared code: Truck repair shops are indexed to 811111 with car repair.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-33340-C28.
Related feasibility study pages
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