What the Milwaukee-Waukesha record shows for hotels and motels

Hotels are a minor class in Milwaukee-Waukesha lending, 13 of 39 locally and 0.44x on the location quotient, yet the area stands 63 of 807 nationally for the class. For hotels and motels, the Milwaukee-Waukesha, WI total is 31 loans and $83.6 million over FY2017 to FY2026. Position 13 of 39 among Milwaukee-Waukesha classes, and position 63 of 807 among areas nationally. A 0.44x location quotient means the Milwaukee-Waukesha mix leans away from hotels and motels, compared with the nationwide mix. Milwaukee-Waukesha loan size runs high: $2.4 million at the median, 1.13x the national median for hotels and motels.

Between $1.6 million and $3.9 million lies the middle half of the Milwaukee-Waukesha loans. A plan priced below $1.6 million would be among the smaller Milwaukee-Waukesha loans on record. The Milwaukee-Waukesha program split reads 18 for 7(a) and 13 for 504. The Milwaukee-Waukesha franchise share of loans is 77.4%. A reviewer reads requests against $2.4 million. The usual spread runs $1.6 million to $3.9 million. Branding needs a clear answer. The counts show a structure precedent. Lodging appears here as one blended class, with no way to isolate limited-service from full-service properties.

Who holds the Milwaukee-Waukesha loans, and when

SBA 7(a) loans in Milwaukee-Waukesha are held by Shoreham Bank (5 loans worth $15.9 million), as SBA reports. Holders here are today's holders. It says nothing about lender policy. County counts read Milwaukee County, WI 20. Printed years: FY2018 with 0 loans and $0, FY2019 with 0 loans and $0, FY2020 with 7 loans and $19.7 million, FY2022 with 6 loans and $13.7 million, FY2025 with 5 loans and $14.6 million and FY2026 with 5 loans and $13.3 million. Years not listed are suppressed. There are not enough loans per year. Hidden does not mean zero. Start with the Milwaukee-Waukesha record, then test the plan. The plan still needs its own evidence.

What a Milwaukee-Waukesha hotel or motel study has to test

Milwaukee-Waukesha hotels and motels carry neither cancellation nor charge-off rates. Its cohort falls under 30 loans. None is shown as zero. Boundaries come from the 2023 rules. Every loan is read through its county. The match uses county names. Loans that cannot be placed are excluded. Context here is $83.6 million on 31 loans. Every project is judged on its facts. A study for a hotel or motel in Milwaukee-Waukesha has to test the competing supply near the site; occupancy once nearby rooms are counted; speed of occupancy ramp-up; capital for renewing rooms; reserve funding for replacements; debt coverage in a weak year; renovation cost if converting a property, set beside a $2.4 million median loan; and the going-concern appraisal. Nothing here predicts a new Milwaukee-Waukesha hotel or motel outcome. Context is all that the record gives.

SBA hotel and motel loans in the Milwaukee-Waukesha, WI Metro Area

Loans approved, FY2017 to FY2026	31
Gross dollars approved	$83.6 million
Median loan	$2.4 million
Middle half of loans, from	$1.6 million
Middle half of loans, to	$3.9 million
SBA 7(a) loans	18
SBA 504 loans	13
Franchise share of loans	77.4%
Rank among metro and micro areas for hotel and motel loans	63 of 807
Rank of hotel and motel among the classes in this area	13 of 39
Location quotient (share of loans against the national share)	0.44x
Median loan against the national median for the class	1.13x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)	not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)	withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA hotel and motel loans approved in the Milwaukee-Waukesha, WI Metro Area, by fiscal year

Fiscal year	Loans	Dollars
FY2017	withheld	withheld
FY2018	0	$0
FY2019	0	$0
FY2020	7	$19.7 million
FY2021	withheld	withheld
FY2022	6	$13.7 million
FY2023	withheld	withheld
FY2024	withheld	withheld
FY2025	5	$14.6 million
FY2026	5	$13.3 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
Lender	Loans	Dollars
Shoreham Bank	5	$15.9 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

County	Loans
Milwaukee County, WI	20

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

One code for hotels and motels; limited service and full service cannot be separated.

Shared code: Hotels and motels share 721110.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-33340-C07.

Related feasibility study pages

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in the Milwaukee-Waukesha, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

Daniel Smith, MAI

Hotel Feasibility Study in the Milwaukee-Waukesha, WI Metro Area