Grocery Store Feasibility Study in the Milwaukee-Waukesha, WI Metro Area

What SBA's own loan files show about grocery store lending in the Milwaukee-Waukesha, WI Metro Area, and what a feasibility study for a project there has to test.

The Milwaukee-Waukesha picture for grocery stores

Milwaukee-Waukesha grocery lending looks stronger from outside than from inside: the area is 22 of 412 for the class nationally, even though the class sits 12 of 39 at home. Loans for grocery stores in Milwaukee-Waukesha, WI number 32, and $21.2 million was approved over FY2017 to FY2026. Among Milwaukee-Waukesha classes it ranks 12 of 39; against areas nationwide, Milwaukee-Waukesha, WI ranks 22 of 412. At 1.28x on the location quotient, grocery stores take a larger share of Milwaukee-Waukesha loans than of loans nationally. Milwaukee-Waukesha loan size runs high: $390,000 at the median, 1.11x the national median for grocery stores.

Half of all Milwaukee-Waukesha loans fall inside a band from $184,000 up to $941,750. A proposal's place in this Milwaukee-Waukesha band is an early test. Loan Analytics withholds the program split for Milwaukee-Waukesha, WI; no 7(a) or 504 count shows. No franchise share is printed for Milwaukee-Waukesha, WI, because Loan Analytics holds it back. The Milwaukee-Waukesha median stands at $390,000. The usual spread runs $184,000 to $941,750. The study should settle the branding question. Program choice rests on the project here.

Holders, places and years in Milwaukee-Waukesha

Place by place, Milwaukee County, WI holds 26 and Waukesha County, WI holds 6. Volume prints for FY2021, 5 loans at $2.8 million. Unlisted years are suppressed. Small Milwaukee-Waukesha counts explain the gaps. It does not mean no loans. Years printed above support no trend reading. The record helps frame a Milwaukee-Waukesha request. Local evidence completes the picture.

What a Milwaukee-Waukesha grocery store study has to test

Charge-off and cancellation rates: none for Milwaukee-Waukesha. Its cohort holds under 30 loans. The project has to carry the case. The 2023 federal county groups define areas. Loans reach an area via county. Matching is by county name. An unmatched loan is omitted. $21.2 million over 32 loans is the Milwaukee-Waukesha backdrop. Each project needs its own analysis. The feasibility work for a grocery store here must examine fixtures and equipment cost against the $390,000 median; delivery and online pickup needs; their grocery spending; households in the trade area; shrink, spoilage and equipment reliability; sales per square foot against thin margins; any wholesale or banner affiliation; cash flow through slow weeks; and the value of the store as operated. None of this forecasts a Milwaukee-Waukesha request. Context is all that the record gives.

SBA grocery store loans in the Milwaukee-Waukesha, WI Metro Area

Loans approved, FY2017 to FY202632
Gross dollars approved$21.2 million
Median loan$390,000
Middle half of loans, from$184,000
Middle half of loans, to$941,750
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loanswithheld
Rank among metro and micro areas for grocery store loans22 of 412
Rank of grocery store among the classes in this area12 of 39
Location quotient (share of loans against the national share)1.28x
Median loan against the national median for the class1.11x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA grocery store loans approved in the Milwaukee-Waukesha, WI Metro Area, by fiscal year

012345FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2021: 5
Fiscal yearLoansDollars
FY2017withheldwithheld
FY2018withheldwithheld
FY2019withheldwithheld
FY2020withheldwithheld
FY20215$2.8 million
FY2022withheldwithheld
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Where the loans are, by county

CountyLoans
Milwaukee County, WI26
Waukesha County, WI6

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-33340-C40.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a grocery store project in the Milwaukee-Waukesha, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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