Feasibility Study Data for the Atlanta-Sandy Springs-Roswell, GA Metro Area

What SBA's own loan files show about lending in the Atlanta-Sandy Springs-Roswell, GA Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Atlanta-Sandy Springs-Roswell, GA: scale and ticket size, 13,525 loans

Atlanta-Sandy Springs-Roswell, GA holds rank 7 of 928 by loans, with 13,525 approvals for FY2017 to FY2026, $10.15 billion gross. Ticket size in Atlanta leans high in Atlanta, with $350,000 at the median in Atlanta, 1.68x the national median in Atlanta. The middle half of Atlanta approvals runs from $150,000 up to $880,000. In Atlanta, a request far outside $150,000 to $880,000 will draw questions. The Atlanta study should answer them early in Atlanta.

In Atlanta, SBA 7(a) accounts for 12,360 loans, against 1,165 under SBA 504. 19.5% of the Atlanta loans went to franchised businesses. Atlanta named classes stand full-service restaurant with 836, limited-service restaurant with 648 and child care center with 404. The Atlanta total of 13,525 also contains 8,648 loans that no named class captures in Atlanta. By project county, Atlanta loans fall in Fulton County, GA with 3,152, Gwinnett County, GA with 2,451 and Cobb County, GA with 1,848 in Atlanta.

Atlanta lenders: the field in Atlanta-Sandy Springs-Roswell, GA

In Atlanta, holder lists use SBA's record of the loans a bank now holds or once held, as current holder in Atlanta, and say nothing of lender standards. Atlanta holders should be read that way. Atlanta SBA 7(a) holders at the top in Atlanta: Wells Fargo Bank National Association with 945 loans worth $133.9 million; The Huntington National Bank with 725 loans worth $346.4 million; Newtek Bank, National Association with 550 loans worth $202.0 million. In Atlanta, SBA 504 holders are in Atlanta led by Florida Business Development Corporation with 363 loans worth $379.5 million; Capital Partners Certified Development Company with 355 loans worth $430.4 million; Small Business Access Partners, Inc. with 246 loans worth $275.8 million. In Atlanta, the top holder leads the rest. An Atlanta borrower may still approach any lender in Atlanta.

Among FY2017 to FY2024 approvals, Atlanta cancellation after approval is 11.8%, a floor. An Atlanta ceiling of 12.6% treats unfunded loans as cancelled. Atlanta charge-offs to date, a floor, run 6.3% for the 5,474 loans disbursed from FY2017 to FY2021 in Atlanta; 3.8% came within five years. FY2025, at 1,897 loans, tops the printed yearly counts for Atlanta. Atlanta membership follows its project county, which is looked up by county name in the July 2023 area list, so a loan whose county cannot be placed falls outside every area. The 13,525 loans in Atlanta-Sandy Springs-Roswell, GA include those in no named class.

Atlanta: the tests a study cannot skip in Atlanta-Sandy Springs-Roswell, GA

Start with demand in Atlanta. Count the customers within reach of the actual site in Atlanta, not the metropolitan area in Atlanta, then test a late opening in Atlanta. Cost needs care in Atlanta. The middle half runs $150,000 to $880,000, but the budget needs local bids, adding a visible contingency for Atlanta. Finally, Atlanta debt service coverage. Present the ratio for the amount and again on weaker revenue, so the margin in Atlanta of safety shows in Atlanta. The value view meets an Atlanta appraisal, so each source behind the numbers must hold up before an appraiser in Atlanta. Inside Atlanta-Sandy Springs-Roswell, GA, submarkets differ widely. Its 13,525 loans average across them all, so an Atlanta study must name the Atlanta submarket it means. With Atlanta at 1.68x the national median in Atlanta, projects run large in Atlanta. The study must justify its project for Atlanta against $350,000.

SBA loans in the Atlanta-Sandy Springs-Roswell, GA Metro Area

Loans approved, FY2017 to FY202613,525
Gross dollars approved$10.15 billion
Median loan$350,000
Middle half of loans, from$150,000
Middle half of loans, to$880,000
SBA 7(a) loans12,360
SBA 504 loans1,165
Franchise share of loans19.5%
Rank among metro and micro areas by loans7 of 928
Median loan against the national median1.68x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)11.8%
The same, counting loans still undisbursed as cancelled (a ceiling)12.6%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)6.3%
Charged off within five years of approval3.8%
Loans in that cohort5,474

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Atlanta-Sandy Springs-Roswell, GA Metro Area, by fiscal year

0500100015002000FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 1325Loans, FY2018: 1314Loans, FY2019: 1208Loans, FY2020: 997Loans, FY2021: 1353Loans, FY2022: 1116Loans, FY2023: 1363Loans, FY2024: 1665Loans, FY2025: 1897Loans, FY2026: 1287
Fiscal yearLoansDollars
FY20171,325$933.8 million
FY20181,314$922.0 million
FY20191,208$891.5 million
FY2020997$777.4 million
FY20211,353$1.33 billion
FY20221,116$925.8 million
FY20231,363$979.1 million
FY20241,665$1.11 billion
FY20251,897$1.25 billion
FY20261,287$1.04 billion

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes8,648
Full-service restaurant836
Limited-service restaurant648
Child care center404
Liquor store347
Gas station and truck stop333
Hotel and motel331
Fitness center276
Medical office (physicians)230
Automotive mechanical repair (car and truck)192
Coffee shop and snack bar184
Beauty salon166
Car wash160
Dental office150
Rehabilitation and therapy clinic85
Grocery store81
Veterinary clinic76
Self storage55
Beverage manufacturing (breweries, wineries, distilleries)54
Assisted living (without nursing care)50
Caterers (includes banquet halls with catering staff)42
School (elementary and secondary, including charter)33
Nonresidential lessor (flex, office and retail investor buildings)27
Data center24
Warehouse and distribution18
Behavioral health and addiction treatment16
Urgent care and ambulatory surgery12
Parking lot and garage10
Life science lab (research and development)9
Hospital7
Skilled nursing6
Diagnostic imaging center5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Florida Business Development Corporation363$379.5 million
Capital Partners Certified Development Company355$430.4 million
Small Business Access Partners, Inc.246$275.8 million
Georgia Certified Development Corporation110$138.0 million
CSRA Local Development Corporation51$55.4 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Wells Fargo Bank National Association945$133.9 million
The Huntington National Bank725$346.4 million
Newtek Bank, National Association550$202.0 million
Metro City Bank515$882.7 million
Northeast Bank (ME)497$74.1 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Fulton County, GA3,152
Gwinnett County, GA2,451
Cobb County, GA1,848
DeKalb County, GA1,568
Forsyth County, GA681
Cherokee County, GA614
Henry County, GA433
Fayette County, GA347
Clayton County, GA322
Douglas County, GA255

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-12060.

Related feasibility study pages

Feasibility study data by asset class in the Atlanta-Sandy Springs-Roswell, GA Metro Area

Worked examples

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