Worked Example: USDA B&I Hotel Acquisition Feasibility Study in Georgia
A worked example of the feasibility study a lender would read for a hotel project in Georgia, financed with a USDA Business and Industry guaranteed loan.
What SBA's own loan files show about lending in the Macon-Bibb County, GA Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Macon-Bibb's loans are large against the country. Median loan in Macon: $475,000. Macon reads 2.28x against the national figure. Within Macon, half of loans are $150,000 to $1.3 million. The upper edge of the central half reaches $1.3 million. Of the measures printed here, only the median loan size departs from its comparators. SBA approved 263 loans across FY2017 to FY2026, $250.4 million gross, rank 264 of 928; 225 are 7(a) and 38 are 504. Brands hold 30.0% of the count.
Hotel and motel leads the asset table with 30 loans, far ahead of gas station and truck stop and limited-service restaurant at 14 each, full-service restaurant at 13 and car wash at 7; 147 loans sit outside the classes. With hotels this prominent and franchises at 30.0%, a Macon-Bibb study should price brand fees and improvement obligations, and weigh car-wash volume and equipment cost where that class is in play. Bibb County has 213 loans, Monroe County 29 and Jones County 15. Count was 17 loans and $14.1 million in FY2017, peaked at 35 loans and $43.9 million in FY2024 and fell to 14 loans and $10.9 million in FY2026.
In Macon-Bibb, 23 loans and $18.3 million sit with The Huntington National Bank under 7(a); Metro City Bank has 21 loans and $28.0 million, and Northeast Bank (ME) 11 loans and $916,700. Florida Business Development Corporation holds 16 loans and $18.6 million on 504, and Capital Partners Certified Development Company 14 loans and $9.9 million. Macon lender figures are SBA's records. Macon names hold or held those loans. Macon counts show volume only, and Macon counts judge no lender or requirement.
In Macon, cancellations ran at least 10.1%. That covers Macon approvals FY2017 to FY2024. The Macon ceiling is withheld by Loan Analytics, as too few loans stand behind it. In Macon, 116 funded loans show charge-offs. Macon floors them at 6.0% or more. Loan Analytics withholds the five-year rate, as too few Macon loans stand behind it. Macon floors rise if open Macon loans go bad. Counties build Macon. By name, Macon matches each project's county; Macon follows the July 2023 delineation. Macon drops loans with unplaceable counties, and Macon counts approvals outside named classes. A Macon-Bibb study should test seasonal occupancy and rate, cost at large tickets, a weak-year debt service run and income-based value. Daniel Smith, MAI, signs every Macon study. Loan Analytics prepares each Macon study.
| Loans approved, FY2017 to FY2026 | 263 |
|---|---|
| Gross dollars approved | $250.4 million |
| Median loan | $475,000 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $1.3 million |
| SBA 7(a) loans | 225 |
| SBA 504 loans | 38 |
| Franchise share of loans | 30.0% |
| Rank among metro and micro areas by loans | 264 of 928 |
| Median loan against the national median | 2.28x |
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 10.1% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 6.0% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 116 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Macon-Bibb County, GA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 17 | $14.1 million |
| FY2018 | 31 | $25.3 million |
| FY2019 | 29 | $32.5 million |
| FY2020 | 28 | $25.9 million |
| FY2021 | 27 | $32.6 million |
| FY2022 | 29 | $29.4 million |
| FY2023 | 22 | $12.3 million |
| FY2024 | 35 | $43.9 million |
| FY2025 | 31 | $23.4 million |
| FY2026 | 14 | $10.9 million |
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 147 |
| Hotel and motel | 30 |
| Gas station and truck stop | 14 |
| Limited-service restaurant | 14 |
| Full-service restaurant | 13 |
| Car wash | 7 |
| Medical office (physicians) | 7 |
| Liquor store | 6 |
| Dental office | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
| Lender | Loans | Dollars |
|---|---|---|
| Florida Business Development Corporation | 16 | $18.6 million |
| Capital Partners Certified Development Company | 14 | $9.9 million |
| Lender | Loans | Dollars |
|---|---|---|
| The Huntington National Bank | 23 | $18.3 million |
| Metro City Bank | 21 | $28.0 million |
| Northeast Bank (ME) | 11 | $916,700 |
| Readycap Lending, LLC | 10 | $2.3 million |
| Wells Fargo Bank National Association | 9 | $585,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
| County | Loans |
|---|---|
| Bibb County, GA | 213 |
| Monroe County, GA | 29 |
| Jones County, GA | 15 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-31420.
A worked example of the feasibility study a lender would read for a hotel project in Georgia, financed with a USDA Business and Industry guaranteed loan.
Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Macon-Bibb County, GA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Start with the data.
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