Worked Example: USDA B&I Hotel Acquisition Feasibility Study in Georgia
A worked example of the feasibility study a lender would read for a hotel project in Georgia, financed with a USDA Business and Industry guaranteed loan.
What SBA's own loan files show about lending in the Athens-Clarke County, GA Metro Area, every asset class together, and what a feasibility study for a project there has to test.
Ranked 239 of 928 by loans, Athens drew 300 approvals between FY2017 and FY2026, $226.8 million gross. A median of $409,500 in Athens sits at 1.97x the national median, above the usual ticket. Athens loans in the middle half fall from $150,000 to $944,800. With $150,000 and $944,800 bounding the middle half in Athens, no single benchmark fits every project in Athens.
In Athens, 261 approvals are SBA 7(a) loans; 39 are SBA 504 loans. Athens franchise share of loans is 25.7%. In Athens, classes read full-service restaurant with 22, limited-service restaurant with 22 and gas station and truck stop with 16. In Athens, outside the tracked classes, 172 loans make up the rest of the 300. Geography inside Athens: Clarke County, GA with 177, Oconee County, GA with 83 and Madison County, GA with 21 in Athens.
In Athens, lender names come out of SBA's records of in Athens loans a lender keeps or kept in Athens, in the holder field, and carry no judgment of lenders. Athens holders should be read that way in Athens. The largest Athens holders under SBA 7(a) are Oconee State Bank with 20 loans worth $10.0 million; Wells Fargo Bank in Athens National Association with 18 loans worth $8.6 million; The Huntington National Bank with 18 loans worth $7.4 million. Athens SBA 504 list starts with CSRA Local Development Corporation with 17 loans worth $17.6 million; Small Business Access Partners, Inc. with 9 loans worth $4.8 million. In Athens, concentration among top holders says little. An Athens study should stand on evidence alone in Athens.
SBA's files show 11.3% of FY2017 to FY2024 approvals in Athens cancelled, a floor. The Athens ceiling, counting approvals without funds as cancelled is withheld, Athens having too few. Among 126 Athens loans disbursed FY2017 to FY2021, SBA shows 4.8% charged off so far in Athens, a floor in Athens, and withholds the five-year rate. Of the printed Athens years, FY2021 leads with 42 loans. Athens membership follows that county as SBA records it under the July 2023 delineation, which means the loan whose county fails to match appears in no area. The 300 loans in Athens-Clarke County, GA include those in no named class in Athens.
Start with demand in Athens. Study the market around one site, not the metropolitan area average, while holding a slow start for Athens. Cost needs care in Athens. Tickets cluster near $409,500 at the median, still quotes and comps must drive it, with contingency stated openly in Athens. Coverage of the Athens loan payment follows. Show coverage at the requested loan also with lower sales, letting an Athens lender see the margin. Lenders in Athens also rely on appraisals in Athens, so the study's own comparables ought to trace to evidence in Athens. In Athens, 300 loans spread over many neighbourhoods, and an Athens study must say which it targets. With Athens at 1.97x the national median in Athens, projects run large in Athens. The study must justify its project for Athens against $409,500.
| Loans approved, FY2017 to FY2026 | 300 |
|---|---|
| Gross dollars approved | $226.8 million |
| Median loan | $409,500 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $944,800 |
| SBA 7(a) loans | 261 |
| SBA 504 loans | 39 |
| Franchise share of loans | 25.7% |
| Rank among metro and micro areas by loans | 239 of 928 |
| Median loan against the national median | 1.97x |
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 11.3% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 4.8% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 126 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Athens-Clarke County, GA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 23 | $17.6 million |
| FY2018 | 31 | $27.6 million |
| FY2019 | 28 | $21.4 million |
| FY2020 | 19 | $13.0 million |
| FY2021 | 42 | $34.3 million |
| FY2022 | 24 | $16.4 million |
| FY2023 | 29 | $16.0 million |
| FY2024 | 35 | $22.7 million |
| FY2025 | 40 | $29.8 million |
| FY2026 | 29 | $27.8 million |
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 172 |
| Full-service restaurant | 22 |
| Limited-service restaurant | 22 |
| Gas station and truck stop | 16 |
| Fitness center | 14 |
| Beverage manufacturing (breweries, wineries, distilleries) | 6 |
| Automotive mechanical repair (car and truck) | 6 |
| Coffee shop and snack bar | 6 |
| Nonresidential lessor (flex, office and retail investor buildings) | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
| Lender | Loans | Dollars |
|---|---|---|
| CSRA Local Development Corporation | 17 | $17.6 million |
| Small Business Access Partners, Inc. | 9 | $4.8 million |
| Lender | Loans | Dollars |
|---|---|---|
| Oconee State Bank | 20 | $10.0 million |
| Wells Fargo Bank National Association | 18 | $8.6 million |
| The Huntington National Bank | 18 | $7.4 million |
| Live Oak Banking Company | 11 | $10.3 million |
| Vallant Bank | 9 | $9.6 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
| County | Loans |
|---|---|
| Clarke County, GA | 177 |
| Oconee County, GA | 83 |
| Madison County, GA | 21 |
| Oglethorpe County, GA | 19 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-12020.
A worked example of the feasibility study a lender would read for a hotel project in Georgia, financed with a USDA Business and Industry guaranteed loan.
Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Athens-Clarke County, GA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Start with the data.
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