Assisted Living Feasibility Study in the Santa Rosa-Petaluma, CA Metro Area
What SBA's own loan files show about assisted living (without nursing care) lending in the Santa Rosa-Petaluma, CA Metro Area, and what a feasibility study for a project there has to test.
Assisted living in Sonoma County's metro area
SBA's files show 38 loans for assisted living without nursing care in the Santa Rosa-Petaluma, CA area between FY2017 and FY2026, carrying $35.9 million in gross dollars. Among 321 metro and micro areas with loans in this class, the area ranks 15, and inside the area the class sits 3 of 39. The location quotient of 7.60x says that care homes make up a much heavier portion of Santa Rosa-Petaluma's SBA lending than of lending nationwide. Santa Rosa-Petaluma's median of $641,000 is 0.84x the national median for care homes, while its middle half of loans runs from $317,000 to $1.0 million. We describe these figures without calling any of them distinctive, because none cleared the test we apply for that word.
Programs, holders and the county
Of the 38 loans, 28 are SBA 7(a) and 10 are SBA 504. Franchise affiliation is 0.00%, so every one of these projects stands on its own operator rather than on a brand. The current holders of the 7(a) loans, as SBA reports them, include Redwood CU with 11 loans worth $4.6 million and Pinnacle Bank (CA) with 8 loans worth $6.5 million. On the 504 side, Capital Access Group, Inc. holds 5 loans worth $2.2 million. In SBA's reporting each name is simply who holds or held the loan, which leaves lending practice outside what these figures can say. Sonoma County shows 38 loans, the same figure as the whole area.
The years that can be shown
Several fiscal years are blank here because each carries too few loans to print. FY2018 (6 loans, $3.7 million), FY2020 (7 loans, $5.3 million) and FY2022 (6 loans, $9.6 million) are the years that do print; of them, FY2022 holds the most dollars on the fewest loans. A blank is not a zero. Neither outcome rate is shown: the Sonoma County cohort, loans disbursed in FY2017 to FY2021, is under the 30 loans Loan Analytics needs.
Testing a Sonoma County care home
A feasibility study for a care home in this area should start from the middle half of $317,000 to $1.0 million and ask whether the building, the licensed capacity and the fit-out fit inside it, or whether the project belongs above it. It has to test private-pay demand in the specific part of the county, the cost to build or convert, and debt service coverage with a realistic fill-up period, then show that the appraised value follows from licensed beds and net operating income. On coding, a home earns its own code only if no nursing is provided on site, while memory care is not coded separately. Homes that add nursing share their code with other classes and are counted elsewhere. Area membership follows the project's county on the July 2023 map; a loan with an unplaceable county is dropped.
SBA assisted living (without nursing care) loans in the Santa Rosa-Petaluma, CA Metro Area
| Loans approved, FY2017 to FY2026 | 38 |
|---|---|
| Gross dollars approved | $35.9 million |
| Median loan | $641,000 |
| Middle half of loans, from | $317,000 |
| Middle half of loans, to | $1.0 million |
| SBA 7(a) loans | 28 |
| SBA 504 loans | 10 |
| Franchise share of loans | 0.00% |
| Rank among metro and micro areas for assisted living (without nursing care) loans | 15 of 321 |
| Rank of assisted living (without nursing care) among the classes in this area | 3 of 39 |
| Location quotient (share of loans against the national share) | 7.60x |
| Median loan against the national median for the class | 0.84x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | withheld |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA assisted living (without nursing care) loans approved in the Santa Rosa-Petaluma, CA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | 6 | $3.7 million |
| FY2019 | withheld | withheld |
| FY2020 | 7 | $5.3 million |
| FY2021 | withheld | withheld |
| FY2022 | 6 | $9.6 million |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Capital Access Group, Inc. | 5 | $2.2 million |
| Lender | Loans | Dollars |
|---|---|---|
| Redwood CU | 11 | $4.6 million |
| Pinnacle Bank (CA) | 8 | $6.5 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Sonoma County, CA | 38 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
Only assisted living without on-site nursing has its own code; memory care has none. Assisted living with nursing is counted in the skilled nursing and continuing care retirement community classes.
Shared code: Assisted living WITH nursing is indexed to 623110 and 623311.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-42220-C05.
Related feasibility study pages
- Assisted living feasibility study consultant
- Feasibility Study Data for the Santa Rosa-Petaluma, CA Metro Area
- Assisted Living Feasibility Study in California
- California feasibility study company
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
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Loan Analytics prepares the feasibility study a lender reads before it commits: for a assisted living (without nursing care) project in the Santa Rosa-Petaluma, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
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