Quick Service Restaurant Feasibility Study in the Santa Rosa-Petaluma, CA Metro Area

What SBA's own loan files show about limited-service restaurant lending in the Santa Rosa-Petaluma, CA Metro Area, and what a feasibility study for a project there has to test.

The median is the distinctive figure

In Santa Rosa-Petaluma, limited-service restaurant loans stand at 5 of 39 among Santa Rosa-Petaluma's classes, and Santa Rosa-Petaluma is 111 of 779 on the national list for them. The median loan is the distinctive metric in Santa Rosa-Petaluma's limited-service restaurant cell: $387,800 is 1.25x the national median throughout limited-service restaurants, and on that measure Santa Rosa-Petaluma stands apart from the limited-service restaurant class nationally. The 32 approved loans, worth $16.4 million, all sit in Sonoma County, and they were booked between FY2017 and FY2026.

Limited-service restaurant loans take a thinner slice of SBA lending in Santa Rosa-Petaluma than nationally (location quotient 0.81x). The interquartile band stretches from $275,500 to $580,750, a notably narrow band that sits above the middle band of many restaurant cells. The program mix is 27 under 7(a) and 5 under 504, out of 32. A franchise brand attaches to 31.3% of them, so independents make up the large majority. Santa Rosa-Petaluma supplies only loans that SBA recorded for limited-service restaurant, so counts for Santa Rosa-Petaluma say nothing about projects financed in Santa Rosa-Petaluma another way.

A holder and the years shown

In SBA's records U.S. Bank, National Association is the present holder of 7 7(a) loans worth $2.4 million. The record names the present holders and nothing on method. Three years are shown: FY2017 with no loans and $0, FY2020 with 6 loans and $1.2 million, and FY2022 with 8 loans and $4.5 million, the biggest. Loan Analytics leaves out Santa Rosa-Petaluma's both outcome rates since the Santa Rosa-Petaluma FY2017 to FY2021 group counts under 30 loans, and in Santa Rosa-Petaluma our own method bites. A missing rate in Santa Rosa-Petaluma should never be read as zero.

A median above the national one means the typical Sonoma County restaurant loan carries more cost, whether from buildout, equipment or real estate; the page cannot say which. For a lender it is a signal to ask what the money buys. For a borrower it is a reason to document the budget line by line, since a request near the Santa Rosa-Petaluma median will be set beside with a distribution that is narrow and sits at 1.25x the national median.

Proof a study in Santa Rosa-Petaluma has to supply

A Santa Rosa restaurant plan must test traffic and visibility at the site and how much each unit must sell to pay for space, staff and any royalty. The loan payment should be shown beside the elevated median of $387,800, with a lower-sales case. An appraisal must support the cost of any building or leasehold. Federal county lines define Santa Rosa-Petaluma, so loans from counties Santa Rosa-Petaluma cannot match are absent from the totals.

SBA limited-service restaurant loans in the Santa Rosa-Petaluma, CA Metro Area

Loans approved, FY2017 to FY202632
Gross dollars approved$16.4 million
Median loan$387,800
Middle half of loans, from$275,500
Middle half of loans, to$580,750
SBA 7(a) loans27
SBA 504 loans5
Franchise share of loans31.3%
Rank among metro and micro areas for limited-service restaurant loans111 of 779
Rank of limited-service restaurant among the classes in this area5 of 39
Location quotient (share of loans against the national share)0.81x
Median loan against the national median for the class1.25x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA limited-service restaurant loans approved in the Santa Rosa-Petaluma, CA Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 0Loans, FY2020: 6Loans, FY2022: 8
Fiscal yearLoansDollars
FY20170$0
FY2018withheldwithheld
FY2019withheldwithheld
FY20206$1.2 million
FY2021withheldwithheld
FY20228$4.5 million
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
U.S. Bank, National Association7$2.4 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Sonoma County, CA32

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-42220-C35.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a limited-service restaurant project in the Santa Rosa-Petaluma, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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