Quick Service Restaurant Feasibility Study in the Santa Rosa-Petaluma, CA Metro Area
What SBA's own loan files show about limited-service restaurant lending in the Santa Rosa-Petaluma, CA Metro Area, and what a feasibility study for a project there has to test.
The median is the distinctive figure
In Santa Rosa-Petaluma, limited-service restaurant loans stand at 5 of 39 among Santa Rosa-Petaluma's classes, and Santa Rosa-Petaluma is 111 of 779 on the national list for them. The median loan is the distinctive metric in Santa Rosa-Petaluma's limited-service restaurant cell: $387,800 is 1.25x the national median throughout limited-service restaurants, and on that measure Santa Rosa-Petaluma stands apart from the limited-service restaurant class nationally. The 32 approved loans, worth $16.4 million, all sit in Sonoma County, and they were booked between FY2017 and FY2026.
Limited-service restaurant loans take a thinner slice of SBA lending in Santa Rosa-Petaluma than nationally (location quotient 0.81x). The interquartile band stretches from $275,500 to $580,750, a notably narrow band that sits above the middle band of many restaurant cells. The program mix is 27 under 7(a) and 5 under 504, out of 32. A franchise brand attaches to 31.3% of them, so independents make up the large majority. Santa Rosa-Petaluma supplies only loans that SBA recorded for limited-service restaurant, so counts for Santa Rosa-Petaluma say nothing about projects financed in Santa Rosa-Petaluma another way.
A holder and the years shown
In SBA's records U.S. Bank, National Association is the present holder of 7 7(a) loans worth $2.4 million. The record names the present holders and nothing on method. Three years are shown: FY2017 with no loans and $0, FY2020 with 6 loans and $1.2 million, and FY2022 with 8 loans and $4.5 million, the biggest. Loan Analytics leaves out Santa Rosa-Petaluma's both outcome rates since the Santa Rosa-Petaluma FY2017 to FY2021 group counts under 30 loans, and in Santa Rosa-Petaluma our own method bites. A missing rate in Santa Rosa-Petaluma should never be read as zero.
A median above the national one means the typical Sonoma County restaurant loan carries more cost, whether from buildout, equipment or real estate; the page cannot say which. For a lender it is a signal to ask what the money buys. For a borrower it is a reason to document the budget line by line, since a request near the Santa Rosa-Petaluma median will be set beside with a distribution that is narrow and sits at 1.25x the national median.
Proof a study in Santa Rosa-Petaluma has to supply
A Santa Rosa restaurant plan must test traffic and visibility at the site and how much each unit must sell to pay for space, staff and any royalty. The loan payment should be shown beside the elevated median of $387,800, with a lower-sales case. An appraisal must support the cost of any building or leasehold. Federal county lines define Santa Rosa-Petaluma, so loans from counties Santa Rosa-Petaluma cannot match are absent from the totals.
SBA limited-service restaurant loans in the Santa Rosa-Petaluma, CA Metro Area
| Loans approved, FY2017 to FY2026 | 32 |
|---|---|
| Gross dollars approved | $16.4 million |
| Median loan | $387,800 |
| Middle half of loans, from | $275,500 |
| Middle half of loans, to | $580,750 |
| SBA 7(a) loans | 27 |
| SBA 504 loans | 5 |
| Franchise share of loans | 31.3% |
| Rank among metro and micro areas for limited-service restaurant loans | 111 of 779 |
| Rank of limited-service restaurant among the classes in this area | 5 of 39 |
| Location quotient (share of loans against the national share) | 0.81x |
| Median loan against the national median for the class | 1.25x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | not reported: fewer than 30 loans in the cohort |
|---|---|
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA limited-service restaurant loans approved in the Santa Rosa-Petaluma, CA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 0 | $0 |
| FY2018 | withheld | withheld |
| FY2019 | withheld | withheld |
| FY2020 | 6 | $1.2 million |
| FY2021 | withheld | withheld |
| FY2022 | 8 | $4.5 million |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| U.S. Bank, National Association | 7 | $2.4 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Sonoma County, CA | 32 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-42220-C35.
Related feasibility study pages
- Limited-service restaurant feasibility study consultant
- Feasibility Study Data for the Santa Rosa-Petaluma, CA Metro Area
- Quick Service Restaurant Feasibility Study in California
- California feasibility study consultant
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
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