Feasibility Study Data for the Wausau, WI Metro Area

Wausau: volume, rank and ticket size across Wausau, WI

SBA approved 281 loans across the Wausau, WI metro area over FY2017 to FY2026, carrying $165.3 million across every asset class. Wausau holds rank 257 of 928 against every other statistical area, Wausau among them. A typical Wausau loan is $301,000, and the central half fall from $125,000 up to $715,000. Wausau borrowers borrow more, at 1.45x of the national median. Large Wausau tickets are the first thing that sets Wausau apart.

Wausau, WI: franchises, programs and named holders for Wausau

The program split in Wausau is 212 under 7(a) and 69 under 504. Wausau is a 7(a) Wausau market first. Franchise brands account for 12.1% of loans. IncredibleBank tops the 7(a) table at 45 loans and $25.7 million, Wausau ahead of U.S. Bank, National Association at 19 loans and $3.4 million. Further down, Forward Bank shows 17 loans; Nicolet National Bank has 15. No 504 holder in Wausau reaches the five-loan line required to be named. Every lender Wausau row is SBA's record of holdings. The line for IncredibleBank appears where SBA gives it as the Wausau holder; the Wausau list neither praises nor faults any holder.

Wausau: class and county mix across Wausau, WI

The larger share of the Wausau record falls outside the class table: 207 loans that carry codes outside the Wausau table. The Wausau class rows therefore describe a minority of Wausau lending. The Wausau class table opens with full-service restaurant, 10 loans, then grocery store with 10, and self storage at 6. Further down sit hotel and motel, 6 loans and automotive Wausau mechanical repair (car and truck) at 6. Marathon County, WI is the largest source of loans, with 281. Land, rents and competitors vary by county, so the Wausau figure hides some spread.

Wausau: cancellations, charge-offs and caveats in Wausau, WI

Cancellation after approval reached a floor of 11.3% for Wausau approvals in FY2017 to FY2024; the 11.3% floor has no ceiling beside it, because that Wausau figure is withheld at the source. Wausau write-offs on 138 disbursed loans from FY2017 to FY2021 Wausau total at least 3.6% so far. As for the five-year Wausau rate, it is not reported, its Wausau cohort being under 30 Wausau loans, which is why no figure appears. The group is still maturing, making these floors with later Wausau data able only to raise them. Volume crested in FY2017, at 35 loans and $22.0 million; the thinnest Wausau year before FY2026 was FY2025, with 22 loans for $9.2 million. A loan joins the Wausau, WI figures through its project county, as with Marathon County, WI or Marathon County, WI, the July 2023 Wausau delineation decides which counties belong, yet Wausau counties Wausau that resist matching stay out of all Wausau totals.

Wausau projects and the study behind them in Wausau, WI

A study for a Wausau project has to be written for the particular Wausau county, as no single Wausau market sits behind the total. Because full-service restaurant leads the Wausau class table, it has to examine Wausau dining Wausau rooms and their weeknight trade and the lunch and dinner balance, then liquor licence timing and cost. A Wausau request in grocery store turn on household spending in the trade area, with supplier terms and wholesalers close behind. Cash flow for a Wausau loan Wausau should be run against a downturn; the Wausau appraisal has to rest on local Wausau comparables and income. With larger tickets common in Wausau, the study should tie the amount to cost and Wausau cash flow, not to local habit.