Feasibility Study Data for the Watertown-Fort Atkinson, WI Micro Area

Watertown-Fort Atkinson, WI: what the SBA record contains for Watertown-Fort Atkinson

SBA approved 152 loans for Watertown-Fort Atkinson projects over FY2017 to FY2026, and $82.4 million in gross dollars stands behind them. The micro area sits at 370 of 928 against every other statistical area, Watertown-Fort Atkinson among them. The local median loan is $247,000, with half of all loans among $100,000 and $631,250. The national comparison favors bigger tickets: at 1.19x of the national median. Large Watertown-Fort Atkinson tickets are the first thing that sets Watertown-Fort Atkinson apart.

Watertown-Fort Atkinson, WI: program mix and lender names serving Watertown-Fort Atkinson

The program split in Watertown-Fort Atkinson is 118 under 7(a) and 34 under 504. Watertown-Fort Atkinson is a 7(a) Watertown-Fort Atkinson market first. Franchise brands account for 13.8% of loans in this micro area. Bank Five Nine tops the 7(a) table at 15 loans and $12.9 million, and Summit CU comes second with 15 loans and $2.1 million. 9 loans sit with Waukesha State Bank, with 8 more at Old National Bank. No 504 holder in Watertown-Fort Atkinson reaches the five-loan Watertown-Fort Atkinson line needed to be named. Lender Watertown-Fort Atkinson numbers here are SBA records, nothing more. Bank Five Nine appears where SBA gives it as the Watertown-Fort Atkinson holder; nothing here speaks to what Summit CU asks of an applicant.

Watertown-Fort Atkinson, WI: the class table and county table for Watertown-Fort Atkinson

The larger share of the Watertown-Fort Atkinson record falls outside the class table: 98 loans that carry codes outside the Watertown-Fort Atkinson table. The Watertown-Fort Atkinson class rows therefore describe a minority of Watertown-Fort Atkinson lending. Hotel and motel is the leading tracked class, at 10 loans, ahead of full-service restaurant at 8, and gas station and truck stop at 7. Further down sit limited-service restaurant, 6 loans and self storage at 5. By county, Jefferson County, WI accounts for 152 loans. Demand differs between these Watertown-Fort Atkinson counties, so the Watertown-Fort Atkinson figure hides some spread.

Watertown-Fort Atkinson, WI: outcomes and data limits for Watertown-Fort Atkinson

Cancellation after approval reached a floor of 11.4% for Watertown-Fort Atkinson approvals in FY2017 to FY2024. A upper bound for Watertown-Fort Atkinson would sit above 11.4%, but as the Watertown-Fort Atkinson number is held back at the source. Around Watertown-Fort Atkinson, no charge-off rate is shown for Watertown-Fort Atkinson: too few Watertown-Fort Atkinson loans reached the funded cohort, so Watertown-Fort Atkinson gets no Watertown-Fort Atkinson rate, and a blank never means none. FY2017 was the high point: 22 loans worth $4.9 million. FY2020, with 13 loans and $11.0 million, was the weakest year before FY2026. Years that rest on very few Watertown-Fort Atkinson loans are withheld from the Watertown-Fort Atkinson table, and no stand-in Watertown-Fort Atkinson figure is supplied for them. Watertown-Fort Atkinson is built from project counties such as Jefferson County, WI, county membership follows the 2023 delineation, with Watertown-Fort Atkinson counties matched by name.

Watertown-Fort Atkinson, WI: what a Watertown-Fort Atkinson feasibility study has to test

Any Watertown-Fort Atkinson feasibility study must start from the individual county, because the micro area total blends separate markets. Watertown-Fort Atkinson lenders see Watertown-Fort Atkinson hotel and motel most often, so it has to examine seasonality of occupancy through the year and staffing cost per occupied room, then what competing Watertown-Fort Atkinson rooms charge. Projects in full-service restaurant here depend on what prime cost leaves for debt and on seats against realistic covers. Debt service coverage in Watertown-Fort Atkinson has to clear even if sales slip; an appraiser will want income and sale support from the same market. With bigger tickets common in Watertown-Fort Atkinson, the Watertown-Fort Atkinson study should tie the amount to the Watertown-Fort Atkinson project and not to the area.