SBA 504 Assisted Living Feasibility Study in Wisconsin

What SBA's own loan files show about SBA 504 lending to assisted living (without nursing care) projects in Wisconsin, and what a feasibility study for an SBA 504 loan there has to test.

Wisconsin ranks 4 among states for 504 assisted living loans, though the class is 10 of 39 inside the state, and the lender table tells why that rank is possible: WBD, Inc. holds 33 loans and $29.9 million, nearly all of the cell's 38 loans and $34.9 million. That dominance by a single company is this cell's defining feature, and it means a borrower's choices are effectively narrower than the state's national rank suggests. SBA's holder records give the counts, and they imply nothing about WBD's standards.

Size and ownership

Wisconsin's $791,000 median is 0.98x the national 504 figure for homes without nursing, a near match for the national scale. Half of loans fall between $257,250 and $1.5 million. No franchised loan appears, which leaves independent owners as the whole borrower pool. Milwaukee County has 9 loans, Dane 4, Columbia and Washington 3, and Brown, La Crosse, Outagamie, Price and Waukesha 2.

The record by year

Approvals were 5 in FY2017 with $7.1 million, 3 in each of FY2018 and FY2019, a single loan in FY2020 at $599,000, then 6, 3 and 5. FY2024 shows 2 loans and $612,000, followed by 4 loans and 6 loans in the last two years, with $5.4 million in FY2026. No trend stands out beyond year-to-year noise, and with annual counts this small a single project can change a year. A lender weighing a request should therefore look at the borrower's own plan, the building and the operator's record, and not at the direction of the totals.

Rates not printed

Wisconsin's cancellation and charge-off rates for this program are not printed, because the cohorts behind them are tiny. A reader should not turn either gap into a zero or into evidence of a clean record.

Coding and the Wisconsin study

The code at work here is for assisted living without on-site nursing; memory care is not coded and homes providing nursing are tallied in other classes. Any report should therefore state the licence category and the care level, then test private-pay demand from older residents in the trade area, nearby competition, staffing by acuity, and winter operating cost. Since the building is the collateral, show what it is worth as senior housing and in other uses, and test coverage while units fill slowly.

SBA 504 assisted living (without nursing care) loans in Wisconsin

Loans approved, FY2017 to FY202638
Gross dollars approved$34.9 million
Median loan$791,000
Middle half of loans, from$257,250
Middle half of loans, to$1.5 million
Franchise share of loans0.00%
Rank among states for SBA 504 assisted living (without nursing care) loans, by number of loans4
Rank of assisted living (without nursing care) among classes in Wisconsin10 of 39
Median loan against the national SBA 504 median for the class0.98x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor) not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor) not reported: fewer than 30 loans in the cohort

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA 504 assisted living (without nursing care) loans approved in Wisconsin, by fiscal year

0246FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 5Loans, FY2018: 3Loans, FY2019: 3Loans, FY2020: 1Loans, FY2021: 6Loans, FY2022: 3Loans, FY2023: 5Loans, FY2024: 2Loans, FY2025: 4Loans, FY2026: 6
Fiscal yearLoansDollars
FY20175$7.1 million
FY20183$4.4 million
FY20193$3.6 million
FY20201$599,000
FY20216$3.9 million
FY20223$2.6 million
FY20235$4.8 million
FY20242$612,000
FY20254$1.9 million
FY20266$5.4 million

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.33$29.9 million

Where the loans are, by county

CountyLoans
MILWAUKEE9
DANE4
COLUMBIA3
WASHINGTON3
BROWN2
LA CROSSE2
OUTAGAMIE2
PRICE2
WAUKESHA2
JEFFERSON1

Only assisted living without on-site nursing has its own code; memory care has none. Assisted living with nursing is counted in the skilled nursing and continuing care retirement community classes. Shared code: Assisted living WITH nursing is indexed to 623110 and 623311.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; Loan Analytics loan-outcome cell SAP-WI-C05-504.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a assisted living (without nursing care) project in Wisconsin, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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