Liquor Store Feasibility Study in the San Francisco-Oakland-Fremont, CA Metro Area
What SBA's own loan files show about liquor store lending in the San Francisco-Oakland-Fremont, CA Metro Area, and what a feasibility study for a project there has to test.
Sizing up 120 San Francisco, CA loans
Over FY2017 to FY2026, San Francisco borrowers in liquor store took 120 approvals totaling $71.2 million. A typical loan is $431,000; the middle half runs $255,925 to $780,000. Against the class nationally, San Francisco's median is 0.96x of the national median, below it.
San Francisco against the nation at 1.35x
For liquor store in San Francisco-Oakland-Fremont, no 7(a) or 504 count is shown, and the gap should not be read as no loans. None of the loans, 0.00%, went to franchised units. Liquor store is 9 of 39 among classes in the area, and the area is 14 of 426 among areas for it. The location quotient is 1.35x, so liquor stores weigh more heavily here than they do in the national book. By county, Alameda County, CA leads with 58 loans, then San Francisco County, CA with 25 and Contra Costa County, CA with 21.
Floors and holders for liquor store in San Francisco
By year, FY2021 tops the series with 15 loans and $8.0 million, while FY2023 trails with 7 and $3.3 million. Under 7(a), SBA lists these holders: 16 loans and $8.6 million at Bank of Hope; 15 loans and $12.2 million at Centerstone SBA Lending, Inc.; 15 loans and $12.1 million at Open Bank. Centerstone SBA Lending, Inc. holds the most dollars and Bank of Hope the most loans. SBA's file ties 16 of the loans to Bank of Hope as the current holder; nothing in it describes the bank's own conduct. The cancellation floor is 15.1%, while the ceiling is withheld, not zero. The charge-off rate is also withheld, as the disbursed cohort is small, and that is not a zero.
Testing a liquor store project in San Francisco-Oakland-Fremont
Before debt is sized, the study weighs licensing limits, neighborhood foot traffic and price pressure from larger sellers, since those set revenue. On cost, it prices out security and point-of-sale systems, fixtures and opening inventory against lease terms and contractor quotes. Earnings should be stressed at a loan of $255,925 and again at $780,000, to see at which point coverage gives way. Appraisers value inventory, the license and any real estate as separate items, and the study should follow that split. The $71.2 million total is a record of earlier approvals, says nothing about the next one, and promises no borrower a yes.
Method for San Francisco, CA's 120 loans
By project county, the area claims 120 loans. The July 2023 delineation puts Alameda County, CA inside the area, and every county is paired by name. Cancellations and charge-offs are measured on different cohorts, and each rate is printed beside its own cohort.
SBA liquor store loans in the San Francisco-Oakland-Fremont, CA Metro Area
| Loans approved, FY2017 to FY2026 | 120 |
|---|---|
| Gross dollars approved | $71.2 million |
| Median loan | $431,000 |
| Middle half of loans, from | $255,925 |
| Middle half of loans, to | $780,000 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 0.00% |
| Rank among metro and micro areas for liquor store loans | 14 of 426 |
| Rank of liquor store among the classes in this area | 9 of 39 |
| Location quotient (share of loans against the national share) | 1.35x |
| Median loan against the national median for the class | 0.96x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 15.1% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA liquor store loans approved in the San Francisco-Oakland-Fremont, CA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 13 | $7.6 million |
| FY2018 | 11 | $5.2 million |
| FY2019 | 13 | $7.6 million |
| FY2020 | 8 | $4.8 million |
| FY2021 | 15 | $8.0 million |
| FY2022 | 12 | $8.9 million |
| FY2023 | 7 | $3.3 million |
| FY2024 | 14 | $8.9 million |
| FY2025 | 12 | $6.8 million |
| FY2026 | 15 | $10.0 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Bank of Hope | 16 | $8.6 million |
| Centerstone SBA Lending, Inc. | 15 | $12.2 million |
| Open Bank | 15 | $12.1 million |
| VelocitySBA, LLC | 10 | $6.0 million |
| U.S. Bank, National Association | 10 | $5.4 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Alameda County, CA | 58 |
| San Francisco County, CA | 25 |
| Contra Costa County, CA | 21 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-41860-C37.
Related feasibility study pages
- Liquor store feasibility study and SBA loan data
- Feasibility Study Data for the San Francisco-Oakland-Fremont, CA Metro Area
- Liquor Store Feasibility Study in California
- California feasibility study consultant
- Feasibility Study Data by Metro Area
- SBA feasibility study consultant
- Liquor Store Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Liquor Store Feasibility Study in the Los Angeles-Long Beach-Anaheim, CA Metro Area
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