Hotel Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area

What SBA's own loan files show about hotel and motel lending in the New York-Newark-Jersey City, NY-NJ Metro Area, and what a feasibility study for a project there has to test.

150 hotel and motel loans in New York

Loan size and the cancellation floor are the two figures that differ from both the state and the class nationally. Gross approvals of $508.4 million cover 150 hotel and motel loans in the New York-Newark-Jersey City area, FY2017 through FY2026. Sizes center near $4.2 million, and the middle half sit between $1.9 million and $5.0 million. Compared with the national median for hotel and motel, New York-Newark-Jersey City stands at 1.92x, which is above it.

Where New York-Newark-Jersey City stands, 14 of 39 in class

By program, 7(a) has 119 loans and 504 has 31. The franchise share is 36.7%. The class holds 14 of 39 among New York industries, and New York, NY holds 7 of 807 among areas for hotel and motel. The New York-Newark-Jersey City quotient is 0.20x, meaning the class is lighter in New York-Newark-Jersey City than nationally. By county, Queens County, NY leads with 26 loans, then Suffolk County, NY with 15 and New York County, NY with 12.

New York lenders, years and the $508.4 million file

New York approvals were highest in FY2017 (28 loans, $88.4 million) and lowest in FY2023 (7 loans, $24.0 million). Among 7(a) holders of hotel and motel loans, 30 loans and $144.2 million at NewBank; 17 loans and $59.8 million at Hanover Community Bank; 10 loans and $44.0 million at The Bank of Princeton. SBA's file ties 30 New York loans to NewBank as the current holder in New York, NY; it says nothing of how NewBank underwrites. On the 504 side, Trenton Business Assistance Corporation is listed with 19 loans and $59.4 million. The cancellation floor is 23.7%; the ceiling is blank because Loan Analytics withholds it, and blank is not zero. Despite 150 loans, no charge-off rate is printed for hotel and motel, since too few disbursed loans sit behind it, and silence is not zero.

The New York study: demand, cost, coverage, appraisal at $5.0 million

For hotel and motel in New York, the first question is the seasonal swing in demand, room rates and the mix of business and leisure guests, measured site by site. The New York build or purchase has to absorb a reserve for the ramp-up, a brand's property requirements and reservation and property systems, and New York, NY figures should replace national rules of thumb. Run the payment on a $4.2 million loan against New York cash flow; if coverage slips in a weak year, resize the loan. The appraiser checks New York, NY collateral too, namely furniture and fixtures, the real estate and the franchise flag; a New York, NY study anticipates each. The 150 loans frame the study, but whether a given project here is approved depends on the project and on its lender.

Method for New York's 150 loans

Each of the 150 loans in New York-Newark-Jersey City is assigned by project county. County names, Queens County, NY among them, are matched to New York, NY using the July 2023 delineation. The 150 New York lodging loans blend limited-service and full-service properties under a single code. Each rate names its own cohort of years, and the two loss measures do not cover the same span.

SBA hotel and motel loans in the New York-Newark-Jersey City, NY-NJ Metro Area

Loans approved, FY2017 to FY2026150
Gross dollars approved$508.4 million
Median loan$4.2 million
Middle half of loans, from$1.9 million
Middle half of loans, to$5.0 million
SBA 7(a) loans119
SBA 504 loans31
Franchise share of loans36.7%
Rank among metro and micro areas for hotel and motel loans7 of 807
Rank of hotel and motel among the classes in this area14 of 39
Location quotient (share of loans against the national share)0.20x
Median loan against the national median for the class1.92x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)23.7%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA hotel and motel loans approved in the New York-Newark-Jersey City, NY-NJ Metro Area, by fiscal year

0102030FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 28Loans, FY2018: 26Loans, FY2019: 21Loans, FY2020: 12Loans, FY2021: 19Loans, FY2022: 10Loans, FY2023: 7Loans, FY2024: 8Loans, FY2025: 10Loans, FY2026: 9
Fiscal yearLoansDollars
FY201728$88.4 million
FY201826$88.1 million
FY201921$79.9 million
FY202012$32.3 million
FY202119$71.3 million
FY202210$32.2 million
FY20237$24.0 million
FY20248$31.8 million
FY202510$38.0 million
FY20269$22.4 million

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Trenton Business Assistance Corporation19$59.4 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
NewBank30$144.2 million
Hanover Community Bank17$59.8 million
The Bank of Princeton10$44.0 million
TD Bank, National Association8$695,000
GBank6$27.6 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Queens County, NY26
Suffolk County, NY15
New York County, NY12
Monmouth County, NJ11
Kings County, NY10
Morris County, NJ9
Bronx County, NY9
Middlesex County, NJ8
Ocean County, NJ8
Somerset County, NJ6

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

One code for hotels and motels; limited service and full service cannot be separated.

Shared code: Hotels and motels share 721110.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-35620-C07.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in the New York-Newark-Jersey City, NY-NJ Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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