Coffee Shop Feasibility Study in the Houston-Pasadena-The Woodlands, TX Metro Area
What SBA's own loan files show about coffee shop and snack bar lending in the Houston-Pasadena-The Woodlands, TX Metro Area, and what a feasibility study for a project there has to test.
257 coffee shop and snack bar loans in Houston-Pasadena-The Woodlands
In Houston the charge-off floor is the figure that departs from the state and national class pictures, so it comes first here: 19.0% of 100 disbursed loans. Houston, TX carries 257 approved coffee shop and snack bar loans across FY2017 to FY2026, for $99.0 million in gross dollars. The median loan stands at $348,000, with the middle half spanning $180,000 up to $483,000. Relative to the national median for coffee shop and snack bar, Houston stands at 1.45x, and that is above it.
Where Houston-Pasadena-The Woodlands stands, 7 of 39 in class
The program split is 251 under 7(a) and 6 under 504. In Houston, 61.1% of the 257 loans carry a franchise brand. Place in the national table: 4 of 612. Place among Houston-Pasadena-The Woodlands classes: 7 of 39. At 1.54x on the location quotient, coffee shop and snack bar is denser in Houston than nationwide. The leading counties stand out: Harris County, TX (149), Fort Bend County, TX (49) and Montgomery County, TX (30) loans.
Houston lenders, years and the $99.0 million record
The busiest shown year was FY2025, 39 loans and $17.8 million; the quietest was FY2022, 16 loans and $8.1 million. Houston 7(a) holders, ranked by loans: 29 loans and $8.8 million at The Huntington National Bank; 18 loans and $5.4 million at Wallis Bank; 14 loans and $4.3 million at Zions Bancorporation, National Association. The Huntington National Bank shows 29 loans just because SBA names it holder; the $8.8 million says nothing about lending standards. The Houston cancellation floor is 9.4%, and the ceiling is blank under Loan Analytics' own rule, which is not zero. The charge-off floor, 19.0% of 100 disbursed loans, includes 13.0% written off inside five years of approval.
The Houston study: demand, cost, coverage, appraisal at $483,000
A coffee study here starts with morning and afternoon traffic, foot traffic and ticket size, none of which the 257-loan file measures. The budget should name opening inventory, seating and fixtures and a compact buildout, and test each line against local comparables. Debt service coverage is tested at $348,000, $180,000 and $483,000 in turn, the points that frame this file. The appraiser checks the collateral too, namely the lease, espresso equipment and location goodwill. The $99.0 million file is a benchmark for the study, not a forecast, and it promises no applicant an approval.
Method for Houston's 257 loans
Each of the 257 loans reaches this metro through its project county, matched by name against the July 2023 delineation; Harris County, TX is one of several counties matched that way. Each loss floor rests on its own cohort, which is stated beside the rate.
SBA coffee shop and snack bar loans in the Houston-Pasadena-The Woodlands, TX Metro Area
| Loans approved, FY2017 to FY2026 | 257 |
|---|---|
| Gross dollars approved | $99.0 million |
| Median loan | $348,000 |
| Middle half of loans, from | $180,000 |
| Middle half of loans, to | $483,000 |
| SBA 7(a) loans | 251 |
| SBA 504 loans | 6 |
| Franchise share of loans | 61.1% |
| Rank among metro and micro areas for coffee shop and snack bar loans | 4 of 612 |
| Rank of coffee shop and snack bar among the classes in this area | 7 of 39 |
| Location quotient (share of loans against the national share) | 1.54x |
| Median loan against the national median for the class | 1.45x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 9.4% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 19.0% |
| Charged off within five years of approval | 13.0% |
| Loans in that cohort | 100 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA coffee shop and snack bar loans approved in the Houston-Pasadena-The Woodlands, TX Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 26 | $6.0 million |
| FY2018 | 25 | $5.3 million |
| FY2019 | 19 | $5.3 million |
| FY2020 | 18 | $5.2 million |
| FY2021 | 22 | $8.8 million |
| FY2022 | 16 | $8.1 million |
| FY2023 | 29 | $12.1 million |
| FY2024 | 36 | $15.5 million |
| FY2025 | 39 | $17.8 million |
| FY2026 | 27 | $14.8 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| The Huntington National Bank | 29 | $8.8 million |
| Wallis Bank | 18 | $5.4 million |
| Zions Bancorporation, National Association | 14 | $4.3 million |
| Simmons Bank | 10 | $2.6 million |
| United Community Bank (SC) | 9 | $6.0 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Harris County, TX | 149 |
| Fort Bend County, TX | 49 |
| Montgomery County, TX | 30 |
| Brazoria County, TX | 14 |
| Galveston County, TX | 8 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-26420-C39.
Related feasibility study pages
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- Feasibility Study Data for the Houston-Pasadena-The Woodlands, TX Metro Area
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- Feasibility Study Data by Metro Area
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