Feasibility Study Data for the Whitewater-Elkhorn, WI Micro Area

What SBA's own loan files show about lending in the Whitewater-Elkhorn, WI Micro Area, every asset class together, and what a feasibility study for a project there has to test.

Whitewater-Elkhorn, WI: SBA lending volume and loan size in Whitewater

Ranked 279 of 928 by loans, Whitewater drew 241 approvals between FY2017 and FY2026, $131.6 million gross. A median of $248,500 in Whitewater sits at 1.19x the national median, above the usual ticket. Whitewater loans in the middle half fall from $100,000 to $513,000. With $100,000 and $513,000 bounding the middle half in Whitewater, no single benchmark fits every project in Whitewater.

In Whitewater, 207 approvals are SBA 7(a) loans; 34 are SBA 504 loans. Whitewater franchise share of loans is 8.7%. In Whitewater, classes read full-service restaurant with 13, hotel and motel with 9 and gas station and truck stop with 7. In Whitewater, outside the tracked classes, 178 loans make up the rest of the 241. A single county, Walworth County, WI, accounts for 241 Whitewater loans.

Whitewater-Elkhorn, WI: who holds the loans, 241 in all

In Whitewater, these tables draw on what SBA reports on in Whitewater loans a lender keeps or kept in Whitewater, in the holder field, which tells volume, not practice. Whitewater holders should be read that way in Whitewater. The largest Whitewater holders under SBA 7(a) are U.S. Bank, National Association with 31 loans worth $4.8 million; Community State Bank (WI) with 25 loans worth $3.6 million; First Citizens State Bank with 16 loans worth $5.7 million. Whitewater SBA 504 list starts with WBD, Inc. with 21 loans worth $28.6 million. The first holder in Whitewater sets the pace. Even so, a Whitewater borrower may take a study elsewhere in Whitewater.

SBA's files show 7.2% of FY2017 to FY2024 approvals in Whitewater cancelled, a floor. Whitewater ceiling: the figure counting undisbursed approvals as cancelled stays unprinted for Whitewater, as withheld. In Whitewater, the charge-off rate for the cohort funded in Whitewater FY2017 to FY2021 is withheld in Whitewater, resting on too few loans; silence about Whitewater is not a claim of zero in Whitewater. Of the printed Whitewater years, FY2021 leads with 40 loans. Loans count toward Whitewater via project county, found by name lookup using the July 2023 delineation, therefore the loan whose county fails to match joins no area at all. The 241 loans in Whitewater-Elkhorn, WI include those in no named class in Whitewater.

Whitewater-Elkhorn, WI: what the record asks of a Whitewater feasibility study

Demand ranks first for Whitewater. Map who lives and works near the project address alone, while holding a slow start for Whitewater. Whitewater cost comes next. Loans near $248,500 are common, while each line belongs on a quote, with contingency stated openly in Whitewater. The Whitewater loan has to be serviceable. Compute the ratio at the planned loan also with lower sales, to find the Whitewater breakeven revenue. Appraisal closes the loop in Whitewater, so the cost-to-value story ought to trace to evidence in Whitewater. In Whitewater, a micropolitan area, the base is thin: 241 loans. A large Whitewater project may borrow comparables elsewhere. With the median at 1.19x the national level, a smaller Whitewater project may look unusual in Whitewater. The study should explain its sizing for Whitewater against $248,500.

SBA loans in the Whitewater-Elkhorn, WI Micro Area

Loans approved, FY2017 to FY2026241
Gross dollars approved$131.6 million
Median loan$248,500
Middle half of loans, from$100,000
Middle half of loans, to$513,000
SBA 7(a) loans207
SBA 504 loans34
Franchise share of loans8.7%
Rank among metro and micro areas by loans279 of 928
Median loan against the national median1.19x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)7.2%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Whitewater-Elkhorn, WI Micro Area, by fiscal year

010203040FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 27Loans, FY2018: 27Loans, FY2019: 24Loans, FY2020: 20Loans, FY2021: 40Loans, FY2022: 28Loans, FY2023: 22Loans, FY2024: 20Loans, FY2025: 20Loans, FY2026: 13
Fiscal yearLoansDollars
FY201727$11.4 million
FY201827$16.6 million
FY201924$7.5 million
FY202020$11.6 million
FY202140$19.5 million
FY202228$20.0 million
FY202322$10.6 million
FY202420$14.7 million
FY202520$6.5 million
FY202613$13.3 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes178
Full-service restaurant13
Hotel and motel9
Gas station and truck stop7
Automotive mechanical repair (car and truck)7
Liquor store5
Beauty salon5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.21$28.6 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
U.S. Bank, National Association31$4.8 million
Community State Bank (WI)25$3.6 million
First Citizens State Bank16$5.7 million
The Huntington National Bank12$3.1 million
Associated Bank National Association10$3.5 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Walworth County, WI241

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-48580.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Whitewater-Elkhorn, WI Micro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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