Restaurant Feasibility Study in the Rochester, NY Metro Area
What SBA's own loan files show about full-service restaurant lending in the Rochester, NY Metro Area, and what a feasibility study for a project there has to test.
Rochester: full-service restaurant
Rochester drew 153 full-service restaurant loans worth $24.3 million between FY2017 and FY2026. Rochester places 43 of 821 nationally for the class on 153 loans; in Rochester, the class takes 1 of 39. In Rochester, a quotient of 1.02x makes the class about as common. $65,000 separates Rochester from both parents on size.
$65,000 is typical in Rochester, in a middle half $25,000 to $158,800; against the national median that is 0.24x, well below it. Rochester lending ran 146 through 7(a) against 7 through 504. 5.2% of 153 Rochester loans are franchised.
Rochester's 7(a) table, 40 loans through Manufacturers and Traders Trust Company, $3.6 million; 35 through ESL FCU, $2.5 million; 13 through Genesee Regional Bank, $6.8 million; 13 through KeyBank National Association, $2.1 million; 11 The Canandaigua National Bank and Trust Company, $1.8 million. Rochester: unnamed holders have under 5 loans. 153 loans in Rochester, by county: Monroe County, NY 106; Ontario County, NY 15; Wayne County, NY 15.
Cancellations in Rochester and charge-offs
In Rochester, cancellations took 12.9% or more of Rochester's FY2017 to FY2024 approvals. Rochester: undisbursed-loan ceiling withheld, not zero. 66 FY2017 to FY2021 loans were disbursed; 13.6% or more have been charged off; Rochester five-year measure: withheld, not zero. Rochester floors rise as loans age. Of Rochester's 153 loans, the high year held 25 in FY2018 and the low year 10 in FY2023; FY2026 shows 14 loans and $2.6 million. Yearly loan counts for Rochester: FY2017 23, FY2018 25, FY2019 12, FY2021 12, FY2023 10, FY2024 25, FY2025 23, FY2026 14. Dollars by year: FY2017 $2.2 million, FY2018 $3.2 million, FY2019 $1.7 million, FY2021 $1.9 million, FY2023 $1.3 million, FY2024 $6.2 million, FY2025 $2.1 million, FY2026 $2.6 million. Rochester years left blank are withheld, not zero.
Rochester: testing the project
Rochester: facing slow months, debt service holds with $24.3 million approved. For 153 loans in Rochester, ventilation costs outside $25,000 to $158,800 need cases. For 153 approvals in Rochester, appraisers split concept from building. Rochester approvals ran from 10 in FY2023 to 25 in FY2018; for Rochester, plan for stalled years. Rochester's quotient, 1.02x: count rivals by cuisine. Across 153 loans, evening cover counts in Rochester carries $65,000.
153 loans fall in Rochester by project county. Rochester follows July 2023 delineation by county. Rochester leaves out unplaceable counties. No census here: 153 loans give Rochester a guide only.
SBA full-service restaurant loans in the Rochester, NY Metro Area
| Loans approved, FY2017 to FY2026 | 153 |
|---|---|
| Gross dollars approved | $24.3 million |
| Median loan | $65,000 |
| Middle half of loans, from | $25,000 |
| Middle half of loans, to | $158,800 |
| SBA 7(a) loans | 146 |
| SBA 504 loans | 7 |
| Franchise share of loans | 5.2% |
| Rank among metro and micro areas for full-service restaurant loans | 43 of 821 |
| Rank of full-service restaurant among the classes in this area | 1 of 39 |
| Location quotient (share of loans against the national share) | 1.02x |
| Median loan against the national median for the class | 0.24x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 12.9% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | 13.6% |
| Charged off within five years of approval | withheld |
| Loans in that cohort | 66 |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA full-service restaurant loans approved in the Rochester, NY Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 23 | $2.2 million |
| FY2018 | 25 | $3.2 million |
| FY2019 | 12 | $1.7 million |
| FY2020 | withheld | withheld |
| FY2021 | 12 | $1.9 million |
| FY2022 | withheld | withheld |
| FY2023 | 10 | $1.3 million |
| FY2024 | 25 | $6.2 million |
| FY2025 | 23 | $2.1 million |
| FY2026 | 14 | $2.6 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Manufacturers and Traders Trust Company | 40 | $3.6 million |
| ESL FCU | 35 | $2.5 million |
| Genesee Regional Bank | 13 | $6.8 million |
| KeyBank National Association | 13 | $2.1 million |
| The Canandaigua National Bank and Trust Company | 11 | $1.8 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Monroe County, NY | 106 |
| Ontario County, NY | 15 |
| Wayne County, NY | 15 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-40380-C34.
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