Liquor Store Feasibility Study in the San Diego-Chula Vista-Carlsbad, CA Metro Area
What SBA's own loan files show about liquor store lending in the San Diego-Chula Vista-Carlsbad, CA Metro Area, and what a feasibility study for a project there has to test.
A single-county liquor record
San Diego-Chula Vista-Carlsbad sits at 16 of 426 nationally for liquor store lending, yet liquor is only tenth, 10 of 39, once the other classes financed here are counted, and a location quotient of 0.83x puts retailers below their national share. SBA approved 67 loans and $40.6 million over FY2017 to FY2026, every one in San Diego County, CA. The median loan is $461,000, level with the national median at 1.02x, and the middle half of the book stretches from $150,000 to $784,500.
Program use splits 62 on SBA 7(a) and 5 on SBA 504, which tells us that working capital, inventory and the purchase of a going store matter far more than real estate loans. The franchise share is 0.00%; every store in the file is independent. State licensing is the gatekeeper in this trade, and the record says nothing about license values, so a study has to document the license separately.
Holders
Most 7(a) loans, 9, sit under U.S. Bank, National Association, though they total just $3.3 million, a small average. Enterprise Bank & Trust shows 8 loans and $6.8 million; Neighborhood National Bank (CA) shows 6 and $2.9 million; Fifth Third Bank shows 6 and $830,000. Dollars per loan thus differ sharply from holder to holder. SBA lists these holders and nothing here evaluates any of them.
At least 9.3% of approvals dated FY2017 to FY2024 were cancelled before the loan ran its course, which is a floor. San Diego's ceiling and charge-off rate stay unpublished on a thin cohort, and nobody should call them zero. Annual approvals: FY2017 5 loans and $1.3 million, FY2018 6 and $3.5 million, FY2019 13 and $6.7 million, FY2020 11 and $2.8 million, FY2021 8 and $8.4 million, FY2022 5 and $5.5 million, FY2025 8 and $4.4 million, FY2026 5 and $3.1 million. FY2023 and FY2024 are withheld. County placement follows the July 2023 delineation, and an unplaceable county drops out.
San Diego liquor retail: the checklist
Neighborhood density and income, parking, visibility and the mix of spirits, wine, beer and convenience items need testing, with lease and inventory set against the $461,000 median. Gross margin must carry debt service coverage after licence and compliance costs. Business and any real estate are valued separately. Loan Analytics issues the study over the signature of Daniel Smith, MAI, and promises no approval.
SBA liquor store loans in the San Diego-Chula Vista-Carlsbad, CA Metro Area
| Loans approved, FY2017 to FY2026 | 67 |
|---|---|
| Gross dollars approved | $40.6 million |
| Median loan | $461,000 |
| Middle half of loans, from | $150,000 |
| Middle half of loans, to | $784,500 |
| SBA 7(a) loans | 62 |
| SBA 504 loans | 5 |
| Franchise share of loans | 0.00% |
| Rank among metro and micro areas for liquor store loans | 16 of 426 |
| Rank of liquor store among the classes in this area | 10 of 39 |
| Location quotient (share of loans against the national share) | 0.83x |
| Median loan against the national median for the class | 1.02x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 9.3% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA liquor store loans approved in the San Diego-Chula Vista-Carlsbad, CA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 5 | $1.3 million |
| FY2018 | 6 | $3.5 million |
| FY2019 | 13 | $6.7 million |
| FY2020 | 11 | $2.8 million |
| FY2021 | 8 | $8.4 million |
| FY2022 | 5 | $5.5 million |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | 8 | $4.4 million |
| FY2026 | 5 | $3.1 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| U.S. Bank, National Association | 9 | $3.3 million |
| Enterprise Bank & Trust | 8 | $6.8 million |
| Neighborhood National Bank (CA) | 6 | $2.9 million |
| Fifth Third Bank | 6 | $830,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| San Diego County, CA | 67 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-41740-C37.
Related feasibility study pages
- Liquor store feasibility study and SBA loan data
- Feasibility Study Data for the San Diego-Chula Vista-Carlsbad, CA Metro Area
- Liquor Store Feasibility Study in California
- California feasibility study consultant
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
- Liquor Store Feasibility Study in the New York-Newark-Jersey City, NY-NJ Metro Area
- Liquor Store Feasibility Study in the Los Angeles-Long Beach-Anaheim, CA Metro Area
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Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the San Diego-Chula Vista-Carlsbad, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
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