Fitness Center Feasibility Study in the San Diego-Chula Vista-Carlsbad, CA Metro Area

What SBA's own loan files show about fitness center lending in the San Diego-Chula Vista-Carlsbad, CA Metro Area, and what a feasibility study for a project there has to test.

Every loan here is a 7(a)

San Diego-Chula Vista-Carlsbad has a fitness center file with no 504 side at all: all 152 loans are SBA 7(a), with 0 loans under SBA 504. The area is just San Diego County, and its 152 approvals between FY2017 and FY2026 carry $58.4 million in gross dollars. San Diego stands 20th of 608 areas for gym loans, and fitness is fourth of 39 classes in the area. With a location quotient of 1.01x gyms hold almost exactly their national share, and a $250,000 median sits at 0.96x the national figure; half of loans range from $118,000 to $423,000.

Nearly half of the loans, 47.4%, carry a franchise flag, so branded gyms are a large part of the borrower pool. With no 504 loans, the file is about leasehold fit-outs, equipment and working capital, not about owned buildings, and a study here seldom has a real estate appraisal at its center.

Lenders and what they hold

SBA's lender list names the present holder of each loan. The Huntington National Bank holds 28, worth $7.3 million. CDC Small Business Finance Corp. appears next with 21 loans worth $4.4 million, and, at 11 loans each, come Newtek Bank, National Association ($2.6 million) and Wells Fargo Bank National Association ($3.3 million). Simmons Bank holds 8 worth $2.5 million. The page records holdings only and passes no judgment on any holder.

Cancellation among San Diego gym approvals (FY2017 through FY2024) reached 12.5% or more. Held back on thin loan counts are the cancellation ceiling, the charge-off rate so far, and both FY2020 and FY2021 in the yearly record; the page prints no number for them and none of them is zero. The visible years run from 16 loans in FY2017 to 21 in FY2019, then 13 in FY2022, 11 in FY2023 and 26 in FY2025, worth $6.6 million.

What a San Diego gym study has to test

Memberships and retention drive the model, so the study should project sign-ups by month, the fraction that cancel, and the point at which paying members cover rent, payroll and the monthly loan payment. Trade areas in a county of beaches, bases and inland suburbs differ sharply in income and age, so the site should be tested against the households within a short drive and against the gyms and studios already operating there. If the loan finances a franchise, its fees and remodel schedule belong in the cash flow. Equipment depreciates quickly, so the appraisal assigns modest value to it. Totals here err low: a San Diego loan reaches the area only if its county is on the July 2023 list.

SBA fitness center loans in the San Diego-Chula Vista-Carlsbad, CA Metro Area

Loans approved, FY2017 to FY2026152
Gross dollars approved$58.4 million
Median loan$250,000
Middle half of loans, from$118,000
Middle half of loans, to$423,000
SBA 7(a) loans152
SBA 504 loans0
Franchise share of loans47.4%
Rank among metro and micro areas for fitness center loans20 of 608
Rank of fitness center among the classes in this area4 of 39
Location quotient (share of loans against the national share)1.01x
Median loan against the national median for the class0.96x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)12.5%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA fitness center loans approved in the San Diego-Chula Vista-Carlsbad, CA Metro Area, by fiscal year

0102030FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 16Loans, FY2018: 15Loans, FY2019: 21Loans, FY2022: 13Loans, FY2023: 11Loans, FY2024: 16Loans, FY2025: 26Loans, FY2026: 22
Fiscal yearLoansDollars
FY201716$6.6 million
FY201815$6.4 million
FY201921$10.1 million
FY2020withheldwithheld
FY2021withheldwithheld
FY202213$4.2 million
FY202311$6.5 million
FY202416$4.3 million
FY202526$6.6 million
FY202622$9.0 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
The Huntington National Bank28$7.3 million
CDC Small Business Finance Corp.21$4.4 million
Wells Fargo Bank National Association11$3.3 million
Newtek Bank, National Association11$2.6 million
Simmons Bank8$2.5 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
San Diego County, CA152

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-41740-C33.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a fitness center project in the San Diego-Chula Vista-Carlsbad, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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