Feasibility Study Data for the Janesville-Beloit, WI Metro Area

What SBA's own loan files show about lending in the Janesville-Beloit, WI Metro Area, every asset class together, and what a feasibility study for a project there has to test.

Lending in outline for Janesville-Beloit

170 approvals within Janesville-Beloit, WI from FY2017 and FY2026 carry $119.1 million gross. Then, Janesville-Beloit places 348 of 928 within all CBSAs counted by loans. $350,000 stands as the central loan; the inner half runs from $100,000 to $850,000. In turn, the median here is 1.68x measured against the median across the country, so tickets run ahead of the usual national size. Also, Janesville-Beloit holds only its home counties, never the mix a statewide page shows: 170 approvals on file.

Who finances projects in Janesville-Beloit

135 7(a) approvals stand against 35 loans under 504. Separately, 11.2% of the loans belong to franchised units in Janesville-Beloit. In turn, under 7(a), the biggest institutions by approvals come out as U.S. Bank, National Association booking 15 loans and $4.1 million, Byline Bank booking 9 loans for $14.4 million, then Readycap Lending, LLC holding 8 loans worth $635,500. Also, for 504, the busiest 504 companies by loans come out as WBD, Inc. holding 25 loans and $20.5 million. Here, the names here are taken from SBA's own records covering 170 approvals; they record past loans and no more, not what lenders require in Janesville-Beloit.

Asset classes and counties in Janesville-Beloit

8 for full-service restaurant and 5 for limited-service restaurant come first among the classes in loan count. 113 approvals fall apart from every named class, so the 170-loan file reaches beyond any class table. Rock County accounts for every one of 170 approvals, which makes area and county match. By year, FY2017 kicks off at 10 loans and $10.5 million; FY2024 is the peak at 26 loans and $6.7 million, then FY2026, a part year, rounds out the tally at 14 loans and $12.2 million.

The outcome floors in Janesville-Beloit

11.1% of FY2017 through FY2024 approvals in Janesville-Beloit have been cancelled before they funded, a floor. In addition, the upper figure on this page is not released, leaving the floor alone. Also, no charge-off rate is posted for Janesville-Beloit, WI; the FY2017 to FY2021 cohort is too thin, and the gap cannot be read as zero. Next, read every rate above like a minimum, since approvals made lately got little time to cancel or default, across 170 loans. Beyond that, an area on this page means the statistical area of a loan's county of the project, per the July 2023 definitions; each county are tied on name, but an approval whose site county does not map is excluded from each area. With or without a named class, every approval in either program in Janesville-Beloit counts within its $119.1 million total.

The feasibility questions for Janesville-Beloit

For Janesville-Beloit, any serious study aimed at a project begins with the specific operator, and not the 170-loan file. Then, local demand in Janesville-Beloit is tested first: does Janesville-Beloit's catchment carry the revenue assumed, against competitors in and near Rock County? Next, the area median comes to 1.68x measured against the country's median, so local prices may be elevated; the cost work prices the scope against tenders from local contractors. Here, debt service coverage ties demand to cost for Janesville-Beloit: projected net operating income tested against loan payments, plus a case of falling revenue. The appraisal completes the test on the Janesville-Beloit site: the as-built value must support the request requested. In turn, a client armed with a separate feasibility study of Janesville-Beloit, when first calling on a lender, addresses these rates first; the decision belongs to the underwriters and SBA in Janesville-Beloit, never the study.

SBA loans in the Janesville-Beloit, WI Metro Area

Loans approved, FY2017 to FY2026170
Gross dollars approved$119.1 million
Median loan$350,000
Middle half of loans, from$100,000
Middle half of loans, to$850,000
SBA 7(a) loans135
SBA 504 loans35
Franchise share of loans11.2%
Rank among metro and micro areas by loans348 of 928
Median loan against the national median1.68x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)11.1%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA loans approved in the Janesville-Beloit, WI Metro Area, by fiscal year

0102030FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 10Loans, FY2018: 21Loans, FY2019: 15Loans, FY2020: 16Loans, FY2021: 15Loans, FY2022: 15Loans, FY2023: 17Loans, FY2024: 26Loans, FY2025: 21Loans, FY2026: 14
Fiscal yearLoansDollars
FY201710$10.5 million
FY201821$11.2 million
FY201915$6.7 million
FY202016$10.7 million
FY202115$8.4 million
FY202215$21.8 million
FY202317$19.0 million
FY202426$6.7 million
FY202521$12.0 million
FY202614$12.2 million

Loans by asset class

Asset classLoans
Not in any of the 39 asset classes113
Full-service restaurant8
Limited-service restaurant5

Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
WBD, Inc.25$20.5 million
SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
U.S. Bank, National Association15$4.1 million
Byline Bank9$14.4 million
Readycap Lending, LLC8$635,500
Associated Bank National Association8$562,900
The Huntington National Bank7$3.5 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Rock County, WI170

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-27500.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Janesville-Beloit, WI Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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