Hotel Feasibility Study in the Jacksonville, FL Metro Area

What SBA's own loan files show about hotel and motel lending in the Jacksonville, FL Metro Area, and what a feasibility study for a project there has to test.

A hotel record that is larger than the average

Hotel and motel lending in the Jacksonville area is both numerous and heavy. SBA approved 56 loans between FY2017 and FY2026 for $180.2 million, and a midpoint of $3.4 million stands at 1.57x the class's national midpoint, above the national figure for the class. Loans in the typical range start at $2.0 million and reach $4.6 million. The area is 28 of 807 for hotel and motel loans, hotels rank 5 of 39 within the metro, and a quotient of 0.98x puts the class at essentially its national share.

Franchise flags dominate

The share of loans to franchised properties is 67.9%, so a flag with a brand is the usual route and any brand's property-improvement plan, fee and territory rules become part of the cost. The code covers hotels and motels together and cannot tell limited service from full service, which matters because their costs and revenue per room differ a great deal.

A 504-heavy lender table

Program counts show 34 in 7(a) against 22 in 504, a large 504 share, and the named holders are 504 companies: Florida First Capital Finance Corporation, Inc. is listed on 14 loans worth $39.3 million and Florida Business Development Corporation on 8 worth $27.1 million. The figures are SBA's current-holder records and tell nothing of any holder's present stance. Duval County has 38 loans and St. Johns County 13.

Years and floors

Printed years: FY2017 with 9 loans and $26.8 million, FY2018 with 10 and $31.4 million, FY2019 with 5 and $17.8 million, FY2020 with 5 and $9.6 million, FY2021 with 6 and $20.4 million, and FY2024 with 8 and $28.8 million. Others are withheld. A floor of 13.7% describes cancellation among approvals dated FY2017 through FY2024; no ceiling version and no charge-off rate is printed.

Underwriting a Jacksonville hotel

A study must settle service level and brand first, then test demand from business and leisure travel to the area; this page shows no occupancy or room rate, so the study has to supply them from lodging-industry sources and from competing properties' performance. It should test construction or renovation cost against a loan near $3.4 million, the franchisor's improvement requirements, and the stabilization period, since a new property rarely opens at its mature occupancy. Coverage of the loan payment has to hold through that ramp, and the appraisal will test value as a going concern separately from the real estate.

SBA hotel and motel loans in the Jacksonville, FL Metro Area

Loans approved, FY2017 to FY202656
Gross dollars approved$180.2 million
Median loan$3.4 million
Middle half of loans, from$2.0 million
Middle half of loans, to$4.6 million
SBA 7(a) loans34
SBA 504 loans22
Franchise share of loans67.9%
Rank among metro and micro areas for hotel and motel loans28 of 807
Rank of hotel and motel among the classes in this area5 of 39
Location quotient (share of loans against the national share)0.98x
Median loan against the national median for the class1.57x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)13.7%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA hotel and motel loans approved in the Jacksonville, FL Metro Area, by fiscal year

0246810FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 9Loans, FY2018: 10Loans, FY2019: 5Loans, FY2020: 5Loans, FY2021: 6Loans, FY2024: 8
Fiscal yearLoansDollars
FY20179$26.8 million
FY201810$31.4 million
FY20195$17.8 million
FY20205$9.6 million
FY20216$20.4 million
FY2022withheldwithheld
FY2023withheldwithheld
FY20248$28.8 million
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 504: lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Florida First Capital Finance Corporation, Inc.14$39.3 million
Florida Business Development Corporation8$27.1 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Duval County, FL38
St. Johns County, FL13

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

One code for hotels and motels; limited service and full service cannot be separated.

Shared code: Hotels and motels share 721110.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-27260-C07.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a hotel and motel project in the Jacksonville, FL Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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