Worked Example: USDA B&I Gas Station Feasibility Study in Oregon
A worked example of the feasibility study a lender would read for a gas station project in Oregon, financed with a USDA Business and Industry guaranteed loan.
What SBA's own loan files show about lending in the Roseburg, OR Micro Area, every asset class together, and what a feasibility study for a project there has to test.
Roseburg, OR logged 153 SBA approvals in FY2017 to FY2026, worth $88.9 million in gross dollars. Roseburg ranks as a mid-table area, 368 of 928 by loan count. Roseburg is read whole in Roseburg, OR, every class counted. A slice of OR is not how Roseburg is treated.
Roseburg: half of loans run $50,000 to $766,000, around a median of $182,000. Outside data makes Roseburg requests look heavy; at 0.88x, Roseburg is below the national level. In Roseburg, OR the 7(a) count is 141 and the 504 count is 12, which puts 7(a) ahead in Roseburg. Roseburg franchise loans reach 10.5%, so brand standards often shape a Roseburg request there.
Roseburg: hotel and motel (14 loans); full-service restaurant (6 loans); limited-service restaurant (6 loans); gas station and truck stop (5 loans) head the tracked-class list. Roseburg also holds 100 loans outside every tracked class; Roseburg small business lending shows here. Roseburg counts by county run 153 loans in Douglas County, OR; a Roseburg study should say which it covers. Columbia Bank (OR) ($9.9 million, 34 loans); U.S. Bank, National Association ($2.4 million, 24 loans); Banner Bank ($2.9 million, 20 loans) lead 7(a) lending in Roseburg. Roseburg 504 leaders: C.C.D. Business Development Corporation ($2.8 million, 6 loans), in that order. Columbia Bank (OR), with 34 loans, tops the Roseburg rows, each an SBA record of Roseburg loans held or once held; none judges Roseburg lenders.
Roseburg, between FY2017 (17 loans) and FY2026 (26), peaked at 26 in FY2026 and bottomed at 6 in FY2022. Roseburg cancellations stand at 15.0%, a floor, for Roseburg approvals in FY2017 to FY2024; Roseburg's ceiling is withheld, never zero in Roseburg. A charge-off floor for Roseburg would rest on a thin cohort of 153 loans, so Roseburg withholds it; withheld is not zero. Roseburg, OR membership follows the July 2023 delineation; Roseburg counties are matched by name, and a Roseburg loan with no match is dropped, so 153 is a floor, and every Roseburg rate is too.
Any Roseburg study defines its Roseburg trade area first, since lending in Douglas County, OR differs from lending across Roseburg, OR. If a Roseburg concept resembles hotel and motel, Roseburg offers size and lender precedent; other Roseburg concepts must rest on their own Roseburg evidence. Test Roseburg coverage of debt service on a $182,000 loan, and on a $766,000 loan, after pricing Roseburg costs from bids. Roseburg is micropolitan: a Roseburg appraisal with few sales should state plainly how far it searched around Roseburg, OR. Nothing printed for Roseburg predicts approval; each Roseburg lender still reviews a study.
| Loans approved, FY2017 to FY2026 | 153 |
|---|---|
| Gross dollars approved | $88.9 million |
| Median loan | $182,000 |
| Middle half of loans, from | $50,000 |
| Middle half of loans, to | $766,000 |
| SBA 7(a) loans | 141 |
| SBA 504 loans | 12 |
| Franchise share of loans | 10.5% |
| Rank among metro and micro areas by loans | 368 of 928 |
| Median loan against the national median | 0.88x |
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 15.0% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | withheld |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA loans approved in the Roseburg, OR Micro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 17 | $9.1 million |
| FY2018 | 13 | $4.2 million |
| FY2019 | 14 | $4.5 million |
| FY2020 | 14 | $8.1 million |
| FY2021 | 13 | $8.7 million |
| FY2022 | 6 | $7.1 million |
| FY2023 | 7 | $11.4 million |
| FY2024 | 23 | $9.4 million |
| FY2025 | 20 | $8.5 million |
| FY2026 | 26 | $17.9 million |
| Asset class | Loans |
|---|---|
| Not in any of the 39 asset classes | 100 |
| Hotel and motel | 14 |
| Full-service restaurant | 6 |
| Limited-service restaurant | 6 |
| Gas station and truck stop | 5 |
Classes with 5 or more loans; smaller ones are withheld, and more where a small one could be derived.
| Lender | Loans | Dollars |
|---|---|---|
| C.C.D. Business Development Corporation | 6 | $2.8 million |
| Lender | Loans | Dollars |
|---|---|---|
| Columbia Bank (OR) | 34 | $9.9 million |
| U.S. Bank, National Association | 24 | $2.4 million |
| Banner Bank | 20 | $2.9 million |
| Live Oak Banking Company | 9 | $11.7 million |
| Wells Fargo Bank National Association | 8 | $4.4 million |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
| County | Loans |
|---|---|
| Douglas County, OR | 153 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
All assets: every 7(a) and 504 approval in the metro, including those outside the 39 asset classes.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MT-40700.
A worked example of the feasibility study a lender would read for a gas station project in Oregon, financed with a USDA Business and Industry guaranteed loan.
Loan Analytics prepares the feasibility study a lender reads before it commits: for a commercial project in the Roseburg, OR Micro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.
Start with the data.
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