Restaurant Feasibility Study in the Richmond, VA Metro Area
What SBA's own loan files show about full-service restaurant lending in the Richmond, VA Metro Area, and what a feasibility study for a project there has to test.
Full-service restaurants are the leading class in the Richmond area, 1 of 39, but the area's 72 of 821 rank for the class among metro and micro areas and a location quotient of 0.84x say the concentration is lighter than the national share. The FY2017 to FY2026 record is 72 approvals for $24.9 million. The median loan is $274,150, which equals the national median at 1.00x, and the middle half of loans reaches from $100,000 up to $492,500.
City and suburban counties
Richmond city accounts for 27 loans, Chesterfield County for 24 and Henrico County for 13, so a good share of the record sits in the suburban counties rather than in the city. A study should treat the city and each county as its own trade area. The franchise share of loans is 11.1%, which means the great majority are independents. Under 7(a) there are 62 loans and under 504 there are 10.
Lenders and yearly volume
Manufacturers and Traders Trust Company holds 8 loans totaling $1.3 million. TowneBank holds 6 loans worth $2.4 million, the largest average of the group. Primis Bank holds 6 loans worth $467,600, Locus Bank Inc holds 5 worth $928,000 and Newtek Bank, National Association has 5 worth $575,000. The year with the most activity was FY2018, with 15 loans and $4.1 million, following 12 loans and $2.7 million in FY2017. FY2024 brought 11 loans for $4.5 million, and FY2025 7 loans for $3.0 million, with FY2026 at 5 loans and $1.6 million.
Floors, withheld values and the study
Of FY2017 to FY2024 approvals, at least 10.0% ended in cancellation, a figure that stays put when undisbursed loans are added in. No charge-off rate appears, nor do the FY2020 and FY2022 rows; Loan Analytics withholds them, and nothing here estimates them. Project counties place each loan in the area using the July 2023 definitions. A feasibility study for a Richmond restaurant should test the trade area in the city and in each suburban county separately, price the build-out against the median above, run debt service on a sales ramp with realistic labor, and separate the operating business from the property. The record is no substitute for proving the concept.
SBA full-service restaurant loans in the Richmond, VA Metro Area
| Loans approved, FY2017 to FY2026 | 72 |
|---|---|
| Gross dollars approved | $24.9 million |
| Median loan | $274,150 |
| Middle half of loans, from | $100,000 |
| Middle half of loans, to | $492,500 |
| SBA 7(a) loans | 62 |
| SBA 504 loans | 10 |
| Franchise share of loans | 11.1% |
| Rank among metro and micro areas for full-service restaurant loans | 72 of 821 |
| Rank of full-service restaurant among the classes in this area | 1 of 39 |
| Location quotient (share of loans against the national share) | 0.84x |
| Median loan against the national median for the class | 1.00x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 10.0% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 10.0% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA full-service restaurant loans approved in the Richmond, VA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | 12 | $2.7 million |
| FY2018 | 15 | $4.1 million |
| FY2019 | 6 | $2.2 million |
| FY2020 | withheld | withheld |
| FY2021 | 5 | $1.7 million |
| FY2022 | withheld | withheld |
| FY2023 | 5 | $2.0 million |
| FY2024 | 11 | $4.5 million |
| FY2025 | 7 | $3.0 million |
| FY2026 | 5 | $1.6 million |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Manufacturers and Traders Trust Company | 8 | $1.3 million |
| TowneBank | 6 | $2.4 million |
| Primis Bank | 6 | $467,600 |
| Locus Bank Inc | 5 | $928,000 |
| Newtek Bank, National Association | 5 | $575,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Richmond city, VA | 27 |
| Chesterfield County, VA | 24 |
| Henrico County, VA | 13 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-40060-C34.
Related feasibility study pages
- Feasibility studies for full-service restaurant projects
- Feasibility Study Data for the Richmond, VA Metro Area
- Restaurant Feasibility Study in Virginia
- Virginia feasibility study company
- Feasibility Study Data by Metro Area
- Feasibility studies for SBA 7(a) and 504 loans
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