Liquor Store Feasibility Study in the Trenton-Princeton, NJ Metro Area

What SBA's own loan files show about liquor store lending in the Trenton-Princeton, NJ Metro Area, and what a feasibility study for a project there has to test.

Liquor store loans in Trenton at a glance

Trenton reports FY2017 to FY2026 approvals: 30 liquor store loans, $26.7 million gross. Trenton, for liquor store, ranks 32 of 426 in the area ranking. Within Trenton, liquor store ranks 3 of 39. Trenton's quotient is 3.85x: liquor store above the national share.

Trenton size and franchise status

Loan size in Trenton centres on $800,000, and its middle half runs between $556,250 and $1.2 million. Trenton loans sit at 1.78x of the national class median. In Trenton, borrowers draw bigger loans than nationally. Trenton has 30 SBA 7(a) loans. Trenton has 0 SBA 504 loans. Trenton 504 loans fund property and equipment. In Trenton, 7(a) adds working capital or acquisitions. Trenton franchise share of loans is 0.00%. Trenton loans run larger. Trenton borrowers carry a heavier payment, which Trenton studies test.

Trenton loan holders and counties

Holder in Trenton: Fulton Bank, National Association, 8 loans, $11.2 million, SBA 7(a). Trenton names here hold or held loans. In Trenton, SBA rows say nothing of requirements. Trenton borrowers see holders, not lenders. Trenton puts all 30 loans under Mercer County, NJ.

Trenton years, floors and coding limits

Trenton years print only in part. FY2018 brings Trenton 6 loans, $3.5 million. FY2019 brings Trenton 0 loans, $0. Other Trenton years stay blank on thin counts. Trenton blanks are silence, never zero, and Trenton treats FY2026 as complete. Trenton floors follow Loan Analytics' own rule. That Trenton cohort holds fewer than 30 loans. The Trenton cohort covers FY2017 to FY2021 disbursements. So Trenton prints no cancellation floor. So Trenton prints no charge-off floor. Trenton blanks are no zero. Trenton blanks are no clean book. Each Trenton rate is a floor. Trenton borders come from the July 2023 list. Trenton places each loan by project county. Trenton drops loans with unplaceable counties.

Trenton: what a study must prove

Trenton liquor store requests start from the $800,000 median, a first yardstick in Trenton. We would test the Trenton location for parking, access and the other stores that share the site's customers. The appraisal in Trenton must decide how much value is the license, how much the inventory, and how much the real estate. A Trenton study should hold debt service against a year of slower sales and show what the owner still earns in that year. Daniel Smith, MAI, signs every Trenton liquor store study. For Trenton, demand and cost are tested. In Trenton, coverage and value are tested. No Trenton approval is promised by any study.

SBA liquor store loans in the Trenton-Princeton, NJ Metro Area

Loans approved, FY2017 to FY202630
Gross dollars approved$26.7 million
Median loan$800,000
Middle half of loans, from$556,250
Middle half of loans, to$1.2 million
SBA 7(a) loans30
SBA 504 loans0
Franchise share of loans0.00%
Rank among metro and micro areas for liquor store loans32 of 426
Rank of liquor store among the classes in this area3 of 39
Location quotient (share of loans against the national share)3.85x
Median loan against the national median for the class1.78x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)not reported: fewer than 30 loans in the cohort
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA liquor store loans approved in the Trenton-Princeton, NJ Metro Area, by fiscal year

0246FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2018: 6Loans, FY2019: 0
Fiscal yearLoansDollars
FY2017withheldwithheld
FY20186$3.5 million
FY20190$0
FY2020withheldwithheld
FY2021withheldwithheld
FY2022withheldwithheld
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Fulton Bank, National Association8$11.2 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Mercer County, NJ30

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-45940-C37.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the Trenton-Princeton, NJ Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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