Restaurant Feasibility Study in the Trenton-Princeton, NJ Metro Area
What SBA's own loan files show about full-service restaurant lending in the Trenton-Princeton, NJ Metro Area, and what a feasibility study for a project there has to test.
Trenton-Princeton: full-service restaurant lending
For Trenton-Princeton, over FY2017 to FY2026, SBA's files show 35 full-service restaurant loans, worth $19.3 million in gross approvals. Within Trenton-Princeton, full-service restaurant lending stands 2 of 39 across the area's classes. Nationally, Trenton-Princeton is placed at 136 of 821 against every metro and micro area on full-service restaurant loans. Trenton-Princeton's 0.94x location quotient gives full-service restaurant less weight locally. A typical Trenton-Princeton loan, measured by the median, comes to $296,000. The middle half of Trenton-Princeton loans lies between $87,000 and $866,200, and the median stands at 1.08x of the nationwide class median. The cancellation floor and the cancellation ceiling are the same figure here, 16.7%, so counting undisbursed loans as cancelled changes nothing. The location quotient of 0.94x and the median ratio of 1.08x both sit near parity, which makes the cancellation figure the feature that sets this record apart from a plain mid-sized restaurant market.
The Trenton-Princeton SBA 7(a) count is held back. This Trenton-Princeton SBA 504 count is likewise held back. The Trenton-Princeton franchise rate is suppressed. In the Trenton-Princeton holder tables TD Bank, National Association holds $378,000 across 5 SBA 7(a) loans. Trenton-Princeton's holder rows show present holders only. Trenton-Princeton applicants learn nothing of institution requirements from them. All 35 loans sit in Mercer County, NJ.
Trenton-Princeton: years, floors and limits
Trenton-Princeton gives a short run of years: FY2019 records 5 loans totalling $2.0 million; FY2022 has 8 loans valued at $5.1 million. In FY2020, Trenton-Princeton records 0 loans and $0. Held back for Trenton-Princeton: FY2017, FY2018, FY2021 and FY2023 to FY2026. Those Trenton-Princeton years differ from none. At least 16.7% of Trenton-Princeton's approvals through FY2024 were cancelled once approved. Trenton-Princeton's 16.7% is a lower bound. Treating Trenton-Princeton loans still undisbursed as cancelled leaves 16.7%, which is the ceiling. The charge-off rate in Trenton-Princeton: not given, short of 30 loans in all. Trenton-Princeton's floor is ours, not SBA's. Trenton-Princeton's FY2017 to FY2021 cohort is under it. The 2023 July list defines Trenton-Princeton. A loan joins Trenton-Princeton solely through its county. Trenton-Princeton drops unmatched loans.
Trenton-Princeton: what to test
A Trenton-Princeton restaurant study has to test whether the project survives the very outcome the cancellation figure describes: a loan that never closes. That means line-by-line cost certainty, a lease or purchase contract with firm dates, and licensing obtainable on the planned schedule. It also means a sales forecast for the specific corridor, an occupancy cost the sales can bear, and payment coverage in a slow opening year, all on income the appraisal can rely on.
SBA full-service restaurant loans in the Trenton-Princeton, NJ Metro Area
| Loans approved, FY2017 to FY2026 | 35 |
|---|---|
| Gross dollars approved | $19.3 million |
| Median loan | $296,000 |
| Middle half of loans, from | $87,000 |
| Middle half of loans, to | $866,200 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | withheld |
| Rank among metro and micro areas for full-service restaurant loans | 136 of 821 |
| Rank of full-service restaurant among the classes in this area | 2 of 39 |
| Location quotient (share of loans against the national share) | 0.94x |
| Median loan against the national median for the class | 1.08x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 16.7% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 16.7% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | not reported: fewer than 30 loans in the cohort |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA full-service restaurant loans approved in the Trenton-Princeton, NJ Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | withheld | withheld |
| FY2019 | 5 | $2.0 million |
| FY2020 | 0 | $0 |
| FY2021 | withheld | withheld |
| FY2022 | 8 | $5.1 million |
| FY2023 | withheld | withheld |
| FY2024 | withheld | withheld |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| TD Bank, National Association | 5 | $378,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Mercer County, NJ | 35 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-45940-C34.
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