Restaurant Feasibility Study in the Trenton-Princeton, NJ Metro Area

What SBA's own loan files show about full-service restaurant lending in the Trenton-Princeton, NJ Metro Area, and what a feasibility study for a project there has to test.

Trenton-Princeton: full-service restaurant lending

For Trenton-Princeton, over FY2017 to FY2026, SBA's files show 35 full-service restaurant loans, worth $19.3 million in gross approvals. Within Trenton-Princeton, full-service restaurant lending stands 2 of 39 across the area's classes. Nationally, Trenton-Princeton is placed at 136 of 821 against every metro and micro area on full-service restaurant loans. Trenton-Princeton's 0.94x location quotient gives full-service restaurant less weight locally. A typical Trenton-Princeton loan, measured by the median, comes to $296,000. The middle half of Trenton-Princeton loans lies between $87,000 and $866,200, and the median stands at 1.08x of the nationwide class median. The cancellation floor and the cancellation ceiling are the same figure here, 16.7%, so counting undisbursed loans as cancelled changes nothing. The location quotient of 0.94x and the median ratio of 1.08x both sit near parity, which makes the cancellation figure the feature that sets this record apart from a plain mid-sized restaurant market.

The Trenton-Princeton SBA 7(a) count is held back. This Trenton-Princeton SBA 504 count is likewise held back. The Trenton-Princeton franchise rate is suppressed. In the Trenton-Princeton holder tables TD Bank, National Association holds $378,000 across 5 SBA 7(a) loans. Trenton-Princeton's holder rows show present holders only. Trenton-Princeton applicants learn nothing of institution requirements from them. All 35 loans sit in Mercer County, NJ.

Trenton-Princeton: years, floors and limits

Trenton-Princeton gives a short run of years: FY2019 records 5 loans totalling $2.0 million; FY2022 has 8 loans valued at $5.1 million. In FY2020, Trenton-Princeton records 0 loans and $0. Held back for Trenton-Princeton: FY2017, FY2018, FY2021 and FY2023 to FY2026. Those Trenton-Princeton years differ from none. At least 16.7% of Trenton-Princeton's approvals through FY2024 were cancelled once approved. Trenton-Princeton's 16.7% is a lower bound. Treating Trenton-Princeton loans still undisbursed as cancelled leaves 16.7%, which is the ceiling. The charge-off rate in Trenton-Princeton: not given, short of 30 loans in all. Trenton-Princeton's floor is ours, not SBA's. Trenton-Princeton's FY2017 to FY2021 cohort is under it. The 2023 July list defines Trenton-Princeton. A loan joins Trenton-Princeton solely through its county. Trenton-Princeton drops unmatched loans.

Trenton-Princeton: what to test

A Trenton-Princeton restaurant study has to test whether the project survives the very outcome the cancellation figure describes: a loan that never closes. That means line-by-line cost certainty, a lease or purchase contract with firm dates, and licensing obtainable on the planned schedule. It also means a sales forecast for the specific corridor, an occupancy cost the sales can bear, and payment coverage in a slow opening year, all on income the appraisal can rely on.

SBA full-service restaurant loans in the Trenton-Princeton, NJ Metro Area

Loans approved, FY2017 to FY202635
Gross dollars approved$19.3 million
Median loan$296,000
Middle half of loans, from$87,000
Middle half of loans, to$866,200
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loanswithheld
Rank among metro and micro areas for full-service restaurant loans136 of 821
Rank of full-service restaurant among the classes in this area2 of 39
Location quotient (share of loans against the national share)0.94x
Median loan against the national median for the class1.08x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)16.7%
The same, counting loans still undisbursed as cancelled (a ceiling)16.7%
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)not reported: fewer than 30 loans in the cohort

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA full-service restaurant loans approved in the Trenton-Princeton, NJ Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2019: 5Loans, FY2020: 0Loans, FY2022: 8
Fiscal yearLoansDollars
FY2017withheldwithheld
FY2018withheldwithheld
FY20195$2.0 million
FY20200$0
FY2021withheldwithheld
FY20228$5.1 million
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
TD Bank, National Association5$378,000

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Mercer County, NJ35

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-45940-C34.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a full-service restaurant project in the Trenton-Princeton, NJ Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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