Fitness Center Feasibility Study in the Omaha, NE-IA Metro Area
What SBA's own loan files show about fitness center lending in the Omaha, NE-IA Metro Area, and what a feasibility study for a project there has to test.
Fitness centers in the Omaha area are half franchise: franchise units make up 52.0% of loans. The class takes 3 of 39 places on the list of area classes, the area ranks 51 in a field of 608 and the location quotient of 1.43x sits comfortably above the national share. The 50 approvals between FY2017 and FY2026 total $14.8 million, and the $206,100 median is 0.79x the national figure.
Douglas County, the banks and size
Douglas County, NE supplies 40 loans and Sarpy County, NE another 10. The named banks are Union Bank and Trust Company (NE), with 6 loans and $931,600, and Northwest Bank (IA), with 6 loans and $484,000. Central loans fall between $82,900 and $350,000. SBA does not show which program carried each loan.
The rows SBA does show
FY2018 gave 5 loans and $719,500, FY2019 8 loans and $1.8 million, FY2020 8 loans and $4.0 million, FY2021 6 loans and $1.1 million, FY2022 5 loans and $965,000 and FY2024 7 loans and $1.6 million. FY2017, FY2023, FY2025 and FY2026 are hidden. Among FY2017 to FY2024 approvals the cancelled share has a floor of 11.4%, unchanged when undisbursed loans are added in. Charge-off experience is hidden and should not be read as zero.
Testing a gym in Omaha
A study of a fitness center turns on membership economics: how many members the site can sign inside a realistic radius, at what monthly dues, with what churn. The franchise share suggests many projects sit under brand agreements, so the study should check territory, build-out standards and required equipment cycles, and read the franchise agreement before assuming unit economics. Competing gyms, boutique studios and school or city recreation centers all draw on the same households and should be counted. Lease terms matter, since the space is large and the build-out specific. Place equipment cost beside the $206,100 median. The cash model should run a slow presale and a retention stress. Iowa-side projects fall inside the same metro under the July 2023 definitions. A bank's name in the list above reflects loans SBA records it as holding, which says nothing about its appetite for gyms.
SBA fitness center loans in the Omaha, NE-IA Metro Area
| Loans approved, FY2017 to FY2026 | 50 |
|---|---|
| Gross dollars approved | $14.8 million |
| Median loan | $206,100 |
| Middle half of loans, from | $82,900 |
| Middle half of loans, to | $350,000 |
| SBA 7(a) loans | withheld |
| SBA 504 loans | withheld |
| Franchise share of loans | 52.0% |
| Rank among metro and micro areas for fitness center loans | 51 of 608 |
| Rank of fitness center among the classes in this area | 3 of 39 |
| Location quotient (share of loans against the national share) | 1.43x |
| Median loan against the national median for the class | 0.79x |
Cancellation and charge-off
| Cancelled after approval, FY2017 to FY2024 approvals (a floor) | 11.4% |
|---|---|
| The same, counting loans still undisbursed as cancelled (a ceiling) | 11.4% |
| Charged off to date, FY2017 to FY2021 disbursed loans (a floor) | withheld |
Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.
SBA fitness center loans approved in the Omaha, NE-IA Metro Area, by fiscal year
| Fiscal year | Loans | Dollars |
|---|---|---|
| FY2017 | withheld | withheld |
| FY2018 | 5 | $719,500 |
| FY2019 | 8 | $1.8 million |
| FY2020 | 8 | $4.0 million |
| FY2021 | 6 | $1.1 million |
| FY2022 | 5 | $965,000 |
| FY2023 | withheld | withheld |
| FY2024 | 7 | $1.6 million |
| FY2025 | withheld | withheld |
| FY2026 | withheld | withheld |
Most active SBA lenders
| Lender | Loans | Dollars |
|---|---|---|
| Union Bank and Trust Company (NE) | 6 | $931,600 |
| Northwest Bank (IA) | 6 | $484,000 |
Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.
Where the loans are, by county
| County | Loans |
|---|---|
| Douglas County, NE | 40 |
| Sarpy County, NE | 10 |
Counties with 5 or more loans; smaller ones are not listed.
Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.
A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.
Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-36540-C33.
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