Beauty Salon Feasibility Study in the San Jose-Sunnyvale-Santa Clara, CA Metro Area

What SBA's own loan files show about beauty salon lending in the San Jose-Sunnyvale-Santa Clara, CA Metro Area, and what a feasibility study for a project there has to test.

Salon lending in Santa Clara County

Santa Clara County, CA is the whole of this record: all 58 beauty salon loans sit there. SBA lists them for FY2017 to FY2026 at $15.9 million approved. At $135,000 the median stands 1.35x above the national level, and the quartile edges are $50,000 and $427,125. In the metro and micro rankings the area sits at 36 of 546 for salons, and inside the area salons are 6 of 39.

Brands, weight and program

Franchise share is 10.3%, so independent owners dominate. At 1.37x, the location quotient lifts salons above their national weight across the 58 loans here. San Jose gives no figure for 7(a) loans or 504 loans; both counts are held back.

Holders and the calendar

Among 7(a) holders of record, U.S. Bank, National Association appears on 14 loans ($1.1 million), BayFirst National Bank on 6 ($995,000), and Wells Fargo Bank National Association on 5 ($397,500). The tally is SBA's and doesn't speak to credit standards at any of them. Printed years are FY2019 with 8 loans and $2.6 million, FY2023 with 6 and $1.0 million, FY2024 with 15 and $2.6 million, FY2025 with 7 and $2.3 million, and FY2026 with 7 and $1.4 million. FY2017, FY2018 and FY2020 through FY2022 are withheld as too thin to show.

A cancellation floor and nothing more

Cancellation after approval reaches at least 15.9% of FY2017 to FY2024 approvals. Santa Clara salons show no ceiling and no charge-off rate either. The metro tally relies on mapping the project county to the July 2023 area by name.

The salon study for Silicon Valley

High commercial rents make site economics the core question for a salon in this metro. A study should test chair count against stylists who can be recruited and kept, booth rental versus employee models, and the price points local clients accept. Buildout cost covers plumbing, stations and finishes. Run coverage near $135,000 and near $427,125; little else besides improvements and equipment will secure the debt, and the appraisal should price them apart. Include a view on whether the target address draws walk-in traffic or depends on appointments, because that choice shapes both sales ramp and the rent a salon can afford.

SBA beauty salon loans in the San Jose-Sunnyvale-Santa Clara, CA Metro Area

Loans approved, FY2017 to FY202658
Gross dollars approved$15.9 million
Median loan$135,000
Middle half of loans, from$50,000
Middle half of loans, to$427,125
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loans10.3%
Rank among metro and micro areas for beauty salon loans36 of 546
Rank of beauty salon among the classes in this area6 of 39
Location quotient (share of loans against the national share)1.37x
Median loan against the national median for the class1.35x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)15.9%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA beauty salon loans approved in the San Jose-Sunnyvale-Santa Clara, CA Metro Area, by fiscal year

051015FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2019: 8Loans, FY2023: 6Loans, FY2024: 15Loans, FY2025: 7Loans, FY2026: 7
Fiscal yearLoansDollars
FY2017withheldwithheld
FY2018withheldwithheld
FY20198$2.6 million
FY2020withheldwithheld
FY2021withheldwithheld
FY2022withheldwithheld
FY20236$1.0 million
FY202415$2.6 million
FY20257$2.3 million
FY20267$1.4 million

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
U.S. Bank, National Association14$1.1 million
BayFirst National Bank6$995,000
Wells Fargo Bank National Association5$397,500

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Santa Clara County, CA58

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-41940-C38.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a beauty salon project in the San Jose-Sunnyvale-Santa Clara, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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