Quick Service Restaurant Feasibility Study in the Reno, NV Metro Area

Reno sits at the national average

Reno's quick-service record is a near-perfect reference point: a 0.99x location quotient paired with a $313,500 median that is 1.01x the national figure. The metro holds 41 limited-service restaurant loans, $17.8 million approved, with quartile edges of $168,000 and $530,000. Quick service is 3 of 39 classes locally, and Reno places 81 of 779 across all metro and micro areas. A study can therefore treat Reno as a fair test of whether a concept stands on its own.

Brand-led, program unknown

Franchise share is 58.5%. The 7(a) and 504 splits are held back for this cell. No county table prints here, so the page does not describe geography beyond the metro itself.

Three holders

U.S. Bank, National Association (5 loans, $435,500), Plumas Bank (6 loans, $2.9 million) and The Huntington National Bank (6 loans, $1.6 million) are the holders of record listed. These are SBA holder counts and no portrait of any bank. Years that print are FY2018 with 6 loans and $1.8 million, FY2021 with 6 and $4.8 million, and FY2023 with 7 and $2.6 million. FY2017, FY2019, FY2020, FY2022 and FY2024 through FY2026 are withheld.

What is not printed

Reno quick service lacks a cancellation figure and a charge-off figure. The cohorts are small, and the empty cells are not zeros. Washoe County and its neighbors are tied to the metro by name through the 2023 list.

The Reno study's focus

Because Reno looks like the national norm on size and weight, the study can focus on the site itself: tourism flows, casino-corridor traffic versus neighborhood trade, and the commute patterns of a growing logistics workforce. Test the franchisor's required buildout against rents, and run coverage at $313,500 and near $530,000. Have an appraiser price the building, equipment and any franchise rights on their own lines. Washoe County's growth, driven in part by warehousing and technology employers, brings new households to the edges of the metro, which can favor suburban pads over the older core. A study should test both, along with seasonal and event-driven swings, the wage pressure from nearby employers, and the franchise's remodel obligations over the loan term.