Fitness Center Feasibility Study in the Reno, NV Metro Area

Reno: fitness second in class, with a strong location quotient

Reno accounts for 42 approved fitness center loans from FY2017 through FY2026, totaling $23.3 million. Nationally, Reno sits 57 of 608 for fitness center loans; within Reno, the class is 2 of 39. Concentration is the story in Reno, where a 1.74x location quotient lifts fitness center well past its national weight. The county detail is not printed for this cell.

In Reno, $300,000 marks the median, with the middle half from $69,150 to $523,100. Reno reads 1.16x of the national fitness center median, so tickets here run bigger. Reno reports no 7(a) or 504 split, because Loan Analytics withholds it where counts are small. Franchise brands stand behind 59.5% of the Reno loans.

Two lenders named

The Huntington National Bank has the larger count and dollar total of the two names. The Huntington National Bank, 9 loans and $2.0 million and Newtek Small Business Finance, LLC, 5 loans and $1.7 million hold the 7(a) loans shown. For Reno, these lines record loans held, so read them as holdings.

The Reno cohort is too thin for rates, a gap, not a result. Year by year, FY2017, 9 loans and $6.5 million, FY2024, 5 loans and $1.1 million, FY2025, 6 loans and $2.4 million, and FY2026, 6 loans and $1.6 million. For Reno, omitted years rest on thin counts. For Reno, membership follows project counties, so tallies may fall short.

Reno: what the study must test

With fitness center carrying 1.74x its national weight in Reno lending, a new club has to show what it adds: a niche, a location the existing clubs miss or a format they lack. Households within easy reach set the membership pool, and the study should show attrition by month. Franchise brands stand behind 59.5% of the loans, so franchise fees and a remodel schedule must appear in the budget. Equipment is a heavy cost and ages faster than a lease runs, so payments should be matched to useful life. The median loan is $300,000, and a request well above the $523,100 upper quartile should explain what the extra money buys. The two named holders carry 9 and 5 loans, so most of the 42 loans sit with holders too small to be named, and a lender reading this file has little to compare a single bank against.