Liquor Store Feasibility Study in the Sacramento-Roseville-Folsom, CA Metro Area

What SBA's own loan files show about liquor store lending in the Sacramento-Roseville-Folsom, CA Metro Area, and what a feasibility study for a project there has to test.

Liquor stores in the Sacramento region

Sacramento accounts for 62 approved liquor store loans from FY2017 through FY2026, totaling $39.8 million. For liquor store, Sacramento comes in at 19 of 426 nationwide; at home the class places 11 of 39. With a location quotient of 1.09x, liquor store holds roughly its national weight among Sacramento loans. That makes this a typical market for the class, not a standout one. The loans are placed in Sacramento County, CA 51 and Yolo County, CA 6.

The median Sacramento loan is $493,000; the middle half runs $325,375 to $797,250. Sacramento reads 1.10x of the national liquor store median, so tickets here run bigger. The band is tight for a class that depends on inventory and a lease or purchase. Loan Analytics withholds the Sacramento split between 7(a) and 504. 0.00% of the loans in Sacramento belong to franchised units.

Open Bank and the other holders

Open Bank holds larger loans on average than U.S. Bank, National Association does. The 7(a) names are Open Bank with 14 loans worth $13.0 million, U.S. Bank, National Association with 10 loans worth $1.7 million, US Metro Bank with 5 loans worth $3.9 million, and Plumas Bank with 5 loans worth $2.4 million. Each Sacramento entry lists a count and dollars, leaving standards unaddressed.

At least 15.4% of FY2017 to FY2024 approvals in Sacramento were cancelled, a floor. No ceiling for undisbursed loans prints for Sacramento. The charge-off rate for Sacramento is withheld, so losses stay unmeasured here. The yearly record includes FY2017 brought 5 loans worth $2.8 million, FY2019 brought 8 loans worth $5.0 million, FY2022 brought 8 loans worth $4.3 million, and FY2024 brought 8 loans worth $5.7 million. Sacramento years not shown are withheld. The Sacramento area is built from project counties, hence counts can run short.

Sacramento: what the study must test

The license comes first: the study should show when a transfer would complete relative to opening, and treat its value as a business asset, not real estate. It should also test location, nearby sellers and local rules on hours and delivery. Inventory is the largest working-capital line and ties up cash, so the plan should show how it is financed. Coverage should be run after price competition and allow for shrink or theft. If the owner buys the building, retail space follows ordinary appraisal rules, and the study should compare owning with leasing.

SBA liquor store loans in the Sacramento-Roseville-Folsom, CA Metro Area

Loans approved, FY2017 to FY202662
Gross dollars approved$39.8 million
Median loan$493,000
Middle half of loans, from$325,375
Middle half of loans, to$797,250
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loans0.00%
Rank among metro and micro areas for liquor store loans19 of 426
Rank of liquor store among the classes in this area11 of 39
Location quotient (share of loans against the national share)1.09x
Median loan against the national median for the class1.10x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)15.4%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)withheld

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA liquor store loans approved in the Sacramento-Roseville-Folsom, CA Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 5Loans, FY2018: 5Loans, FY2019: 8Loans, FY2020: 7Loans, FY2021: 5Loans, FY2022: 8Loans, FY2023: 6Loans, FY2024: 8
Fiscal yearLoansDollars
FY20175$2.8 million
FY20185$939,000
FY20198$5.0 million
FY20207$3.6 million
FY20215$3.6 million
FY20228$4.3 million
FY20236$4.1 million
FY20248$5.7 million
FY2025withheldwithheld
FY2026withheldwithheld

Most active SBA lenders

SBA 7(a): lenders by loans approved (the current holder of each loan, as SBA reports it)
LenderLoansDollars
Open Bank14$13.0 million
U.S. Bank, National Association10$1.7 million
US Metro Bank5$3.9 million
Plumas Bank5$2.4 million

Lenders with 5 or more loans here; a lender with fewer is not listed, and loans SBA or a receiver holds are counted but never listed as a lender.

Where the loans are, by county

CountyLoans
Sacramento County, CA51
Yolo County, CA6

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-40900-C37.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the Sacramento-Roseville-Folsom, CA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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