Liquor Store Feasibility Study in the Pittsburgh, PA Metro Area

What SBA's own loan files show about liquor store lending in the Pittsburgh, PA Metro Area, and what a feasibility study for a project there has to test.

Pittsburgh bottle shops in the SBA record

For Pittsburgh, PA, SBA's file lists 36 liquor store loans worth $20.4 million between FY2017 and FY2026. The class stands 11th of 39 in the area, and Pittsburgh sits 25th of 426 for it. Pittsburgh liquor stores are less frequent than the national pattern, shown by a location quotient of 0.75x, and the median loan of $404,550 is 0.90x the national median. Middle-half loans run from $187,500 to $743,375, and the franchise share reads 0.00%. A lender looking at Pittsburgh therefore sees a class that is ordinary in size, below the national share in frequency and wholly independent of franchise systems, so a plan has to win on its own site and its own numbers.

For Pittsburgh liquor loans approved FY2017 to FY2024, at least 16.1% were cancelled after approval, so the real share may be higher. Pittsburgh's liquor cohort is under 30 loans, so Loan Analytics publishes no charge-off rate, and the cancellation ceiling, the 7(a) and 504 counts and any lender listing are also left out, no lender holding 5 or more of these loans. Allegheny County has 19 of the 36 and Butler County 8.

Four printable years

Pittsburgh can show only FY2017 with 6 loans and $1.4 million, FY2019 with 5 and $2.7 million, FY2021 with 6 and $3.6 million, and FY2022 with 8 and $6.6 million, the last being the busiest. Dollars rise faster than counts across those four, but four points do not make a trend. The remaining years, FY2026 included, are too thin to show, which is not the same as zero. A loan lands in the Pittsburgh area by way of its project county under the July 2023 map.

Testing a Pittsburgh package store

A study here should compare sales per square foot with the lease or purchase cost, the margin on the product mix, the capital tied up in stock, and the licence path, because a licence can govern where a store may open. It should show that the trade area supports a request near the $404,550 median and that payments are covered in a slow first year. Lenders and appraisers will want real estate separated from business value, so the study keeps the two apart.

SBA liquor store loans in the Pittsburgh, PA Metro Area

Loans approved, FY2017 to FY202636
Gross dollars approved$20.4 million
Median loan$404,550
Middle half of loans, from$187,500
Middle half of loans, to$743,375
SBA 7(a) loanswithheld
SBA 504 loanswithheld
Franchise share of loans0.00%
Rank among metro and micro areas for liquor store loans25 of 426
Rank of liquor store among the classes in this area11 of 39
Location quotient (share of loans against the national share)0.75x
Median loan against the national median for the class0.90x

Cancellation and charge-off

Cancelled after approval, FY2017 to FY2024 approvals (a floor)16.1%
The same, counting loans still undisbursed as cancelled (a ceiling)withheld
Charged off to date, FY2017 to FY2021 disbursed loans (a floor)not reported: fewer than 30 loans in the cohort

Both rates are floors. SBA withholds the status of open loans, so a loan counts as charged off only once SBA reports it; a rate needs at least 30 loans in its cohort and is otherwise not reported.

SBA liquor store loans approved in the Pittsburgh, PA Metro Area, by fiscal year

02468FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025FY2026Loans, FY2017: 6Loans, FY2019: 5Loans, FY2021: 6Loans, FY2022: 8
Fiscal yearLoansDollars
FY20176$1.4 million
FY2018withheldwithheld
FY20195$2.7 million
FY2020withheldwithheld
FY20216$3.6 million
FY20228$6.6 million
FY2023withheldwithheld
FY2024withheldwithheld
FY2025withheldwithheld
FY2026withheldwithheld

Where the loans are, by county

CountyLoans
Allegheny County, PA19
Butler County, PA8

Counties with 5 or more loans; smaller ones are not listed.

Metro is the CBSA (metropolitan or micropolitan statistical area) of the loan's project county, July 2023 delineation (OMB Bulletin 23-01). The county is matched by name (manifests/ld2/county-cbsa-map.csv); a loan whose county cannot be placed in a 2023 CBSA is left out of every metro.

A value marked withheld rests on fewer than 5 loans, or is withheld so that such a figure cannot be derived from other published figures.

Source: U.S. Small Business Administration, 7(a) and 504 loan-level FOIA files (data.sba.gov), as of 2026-09-30; areas from the U.S. Census Bureau CBSA delineation, July 2023 (OMB Bulletin 23-01); Loan Analytics metro cell MA-38300-C37.

Loan Analytics prepares the feasibility study a lender reads before it commits: for a liquor store project in the Pittsburgh, PA Metro Area, financed under SBA 7(a), SBA 504, USDA Business and Industry or a conventional bank loan. Tell us the project and the lender's deadline, and we reply with scope, timeline and fee.

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